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Vector (A): Labour Negotiations at Maxime Platform Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Vector (A): Labour Negotiations at Maxime Platform case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Vector (A): Labour Negotiations at Maxime Platform case study is a Harvard Business School (HBR) case study written by Quy Huy, Ramina Samii, Marc Avanzo. The Vector (A): Labour Negotiations at Maxime Platform (referred as “Maxime Labour” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Labor, Psychology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment






Case Description of Vector (A): Labour Negotiations at Maxime Platform Case Study


This series of three sequential cases recounts the story of labour negotiations. The Maxime Platform, France, built in 1916 to accommodate the increasing demand for wood transportation, was by 1992 a loss-making unit. In 1998, a new Director of the Harbour and Railway Installations, Adrian Hamilton, is appointed. One of his first tasks was the assessment of the Maxime Platform operations. After confirming the difficult and declining financial performance of the installations, the decision to dispose of the unit and relocate staff to another Vector business unit was taken. The first case sketches the historical, geographical, economical and labour context of the Maxime Platform. It also introduces the protagonist of the case, Adrian Hamilton. It then proceeds by describing how Hamilton after winning over the trust of the unions and the employees soon after his arrival, looses it when job security at the Platform is threatened. The remaining part of the case describes the episodes of the first four months of the one-year labour negotiations that lead to the transfer of the Platform to a third party and the relocation of employees to another Alcan plant in the region.


Case Authors : Quy Huy, Ramina Samii, Marc Avanzo

Topic : Strategy & Execution

Related Areas : Labor, Psychology




Calculating Net Present Value (NPV) at 6% for Vector (A): Labour Negotiations at Maxime Platform Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10011554) -10011554 - -
Year 1 3456023 -6555531 3456023 0.9434 3260399
Year 2 3978413 -2577118 7434436 0.89 3540773
Year 3 3963545 1386427 11397981 0.8396 3327869
Year 4 3226889 4613316 14624870 0.7921 2555998
TOTAL 14624870 12685040




The Net Present Value at 6% discount rate is 2673486

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Payback Period
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Maxime Labour shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Maxime Labour have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.






Formula and Steps to Calculate Net Present Value (NPV) of Vector (A): Labour Negotiations at Maxime Platform

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Maxime Labour often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Maxime Labour needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.



Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10011554) -10011554 - -
Year 1 3456023 -6555531 3456023 0.8696 3005237
Year 2 3978413 -2577118 7434436 0.7561 3008252
Year 3 3963545 1386427 11397981 0.6575 2606095
Year 4 3226889 4613316 14624870 0.5718 1844984
TOTAL 10464569


The Net NPV after 4 years is 453015

(10464569 - 10011554 )








Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10011554) -10011554 - -
Year 1 3456023 -6555531 3456023 0.8333 2880019
Year 2 3978413 -2577118 7434436 0.6944 2762787
Year 3 3963545 1386427 11397981 0.5787 2293718
Year 4 3226889 4613316 14624870 0.4823 1556177
TOTAL 9492701


The Net NPV after 4 years is -518853

At 20% discount rate the NPV is negative (9492701 - 10011554 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Maxime Labour to discount cash flow at lower discount rates such as 15%.





Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Maxime Labour has a NPV value higher than Zero then finance managers at Maxime Labour can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Maxime Labour, then the stock price of the Maxime Labour should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Maxime Labour should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.






Negotiation Strategy of Vector (A): Labour Negotiations at Maxime Platform

References & Further Readings

Quy Huy, Ramina Samii, Marc Avanzo (2018), "Vector (A): Labour Negotiations at Maxime Platform Harvard Business Review Case Study. Published by HBR Publications.


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