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Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation case study is a Harvard Business School (HBR) case study written by Matthew A. Douglas, Robert E. Overstreet, Benjamin T. Hazen. The Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation (referred as “Diffusion Innovation” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, Innovation, Leadership, Manufacturing.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment




Case Description of Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation Case Study


Organizations are continually challenged to increase efficiency and improve performance despite frequent cuts to personnel and budgets. These challenges force organizations to identify, develop, and diffuse various management innovations. Diffusion efforts are often met by resistance, reluctance, or ambivalence, resulting in what many consider to be a fool's errand. While management innovation may not be the forte of large, bureaucratic organizations, we present a case of study of a U.S. Air Force maintenance, repair, and overhaul organization that has recently, and successfully, diffused a large-scale management innovation. Results from the case study support the development of a diffusion of innovation framework that identifies important mechanisms associated with the acceptance, routinization, and assimilation of management innovation. The framework informs leaders of the diffusion process, while the recommended actions of relentless leadership, deliberate development of personnel, and enterprise involvement drive diffusion efforts and help leaders achieve desired results in innovation diffusion and associated performance improvement. Overall, we assert that the pursuit of management innovation is not necessarily beyond the art of the possible for business leaders.


Case Authors : Matthew A. Douglas, Robert E. Overstreet, Benjamin T. Hazen

Topic : Technology & Operations

Related Areas : Innovation, Leadership, Manufacturing




Calculating Net Present Value (NPV) at 6% for Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10006946) -10006946 - -
Year 1 3459878 -6547068 3459878 0.9434 3264036
Year 2 3978472 -2568596 7438350 0.89 3540826
Year 3 3946670 1378074 11385020 0.8396 3313700
Year 4 3249299 4627373 14634319 0.7921 2573749
TOTAL 14634319 12692311


The Net Present Value at 6% discount rate is 2685365

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Net Present Value
3. Internal Rate of Return
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Diffusion Innovation shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Diffusion Innovation have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.




Formula and Steps to Calculate Net Present Value (NPV) of Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Diffusion Innovation often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Diffusion Innovation needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10006946) -10006946 - -
Year 1 3459878 -6547068 3459878 0.8696 3008590
Year 2 3978472 -2568596 7438350 0.7561 3008296
Year 3 3946670 1378074 11385020 0.6575 2595000
Year 4 3249299 4627373 14634319 0.5718 1857797
TOTAL 10469683


The Net NPV after 4 years is 462737

(10469683 - 10006946 )






Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10006946) -10006946 - -
Year 1 3459878 -6547068 3459878 0.8333 2883232
Year 2 3978472 -2568596 7438350 0.6944 2762828
Year 3 3946670 1378074 11385020 0.5787 2283953
Year 4 3249299 4627373 14634319 0.4823 1566984
TOTAL 9496996


The Net NPV after 4 years is -509950

At 20% discount rate the NPV is negative (9496996 - 10006946 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Diffusion Innovation to discount cash flow at lower discount rates such as 15%.



Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Diffusion Innovation has a NPV value higher than Zero then finance managers at Diffusion Innovation can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Diffusion Innovation, then the stock price of the Diffusion Innovation should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Diffusion Innovation should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.




References & Further Readings

Matthew A. Douglas, Robert E. Overstreet, Benjamin T. Hazen (2018), "Art of the Possible or Fool's Errand? Diffusion of Large-Scale Management Innovation Harvard Business Review Case Study. Published by HBR Publications.