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Lyric Dinner Theater (A) Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Lyric Dinner Theater (A) case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Lyric Dinner Theater (A) case study is a Harvard Business School (HBR) case study written by Richard G. Hamermesh, James M. Sharpe. The Lyric Dinner Theater (A) (referred as “Belzer Dinner” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Career planning, Collaboration, Crisis management, Entrepreneurial management, Financial management, Marketing, Operations management, Recession, Strategic planning, Strategy execution.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment




Case Description of Lyric Dinner Theater (A) Case Study


Looking back at 5 years of losses, Rivka Belzer, a newly minted MBA, steps into her family owned business with their mandate to turn it around or close it. In her first 6 months, she has made a number of changes, with mixed results, but is beginning to show a profit. Many strategic, organizational, marketing, control and operational decisions lie ahead as she plans for the next year and tries to manage a difficult Board of Directors in the challenging entertainment industry.Rivka Belzer, after receiving her MBA and turning down other options, has agreed to a low salary and substantial bonus to join the dinner theater partially owned by her parents that has had 5 years of losses. She immediately found low morale, non-existent controls, very little customer information, vendors clamoring to be paid for overdue bills and board meetings that ended in screaming matches. Although not seeing any one solution to the problems, she took steps to settle with vendors, review and question individual invoices, survey customers, launch promotions and in-source food preparation. While the recent revenues from "Annie" were strong, she is faced with the expense of hiring an experienced General Manager, dealing with personnel issues, addressing ticket pricing and bar sales, making scheduling changes, installing a new accounting system, how much to pay the actors and selecting the shows for the following year. Had she made the right decision to take this job?


Case Authors : Richard G. Hamermesh, James M. Sharpe

Topic : Innovation & Entrepreneurship

Related Areas : Career planning, Collaboration, Crisis management, Entrepreneurial management, Financial management, Marketing, Operations management, Recession, Strategic planning, Strategy execution




Calculating Net Present Value (NPV) at 6% for Lyric Dinner Theater (A) Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10009836) -10009836 - -
Year 1 3451503 -6558333 3451503 0.9434 3256135
Year 2 3968626 -2589707 7420129 0.89 3532063
Year 3 3937253 1347546 11357382 0.8396 3305794
Year 4 3250952 4598498 14608334 0.7921 2575058
TOTAL 14608334 12669050


The Net Present Value at 6% discount rate is 2659214

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Payback Period
3. Internal Rate of Return
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Belzer Dinner have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Belzer Dinner shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.




Formula and Steps to Calculate Net Present Value (NPV) of Lyric Dinner Theater (A)

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Belzer Dinner often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Belzer Dinner needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10009836) -10009836 - -
Year 1 3451503 -6558333 3451503 0.8696 3001307
Year 2 3968626 -2589707 7420129 0.7561 3000851
Year 3 3937253 1347546 11357382 0.6575 2588808
Year 4 3250952 4598498 14608334 0.5718 1858742
TOTAL 10449708


The Net NPV after 4 years is 439872

(10449708 - 10009836 )






Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10009836) -10009836 - -
Year 1 3451503 -6558333 3451503 0.8333 2876253
Year 2 3968626 -2589707 7420129 0.6944 2755990
Year 3 3937253 1347546 11357382 0.5787 2278503
Year 4 3250952 4598498 14608334 0.4823 1567782
TOTAL 9478527


The Net NPV after 4 years is -531309

At 20% discount rate the NPV is negative (9478527 - 10009836 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Belzer Dinner to discount cash flow at lower discount rates such as 15%.



Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Belzer Dinner has a NPV value higher than Zero then finance managers at Belzer Dinner can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Belzer Dinner, then the stock price of the Belzer Dinner should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Belzer Dinner should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.




References & Further Readings

Richard G. Hamermesh, James M. Sharpe (2018), "Lyric Dinner Theater (A) Harvard Business Review Case Study. Published by HBR Publications.