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Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version


Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor with much larger resources. Deals with how a small niche player deals with considerably larger competitors in a global environment.

Authors :: Rowland T. Moriarty Jr., Krista McQuade

Topics :: Sales & Marketing

Tags :: Marketing, Product development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version" written by Rowland T. Moriarty Jr., Krista McQuade includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Barco Projector facing as an external strategic factors. Some of the topics covered in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study are - Strategic Management Strategies, Marketing, Product development and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version casestudy better are - – increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, wage bills are increasing, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Barco Projector, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Barco Projector operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version can be done for the following purposes –
1. Strategic planning using facts provided in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study
2. Improving business portfolio management of Barco Projector
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Barco Projector




Strengths Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Barco Projector in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version Harvard Business Review case study are -

Diverse revenue streams

– Barco Projector is present in almost all the verticals within the industry. This has provided firm in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Barco Projector has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Barco Projector has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Barco Projector in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Barco Projector are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Barco Projector has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Barco Projector to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Sales & Marketing industry

– Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version firm has clearly differentiated products in the market place. This has enabled Barco Projector to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Barco Projector to invest into research and development (R&D) and innovation.

Ability to lead change in Sales & Marketing field

– Barco Projector is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Barco Projector in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Barco Projector is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Barco Projector is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Barco Projector

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Barco Projector does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Barco Projector has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Barco Projector in the sector have low bargaining power. Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Barco Projector to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Barco Projector is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version are -

Slow to strategic competitive environment developments

– As Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version HBR case study mentions - Barco Projector takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Lack of clear differentiation of Barco Projector products

– To increase the profitability and margins on the products, Barco Projector needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners

– Because of the regulatory requirements, Rowland T. Moriarty Jr., Krista McQuade suggests that, Barco Projector is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, Barco Projector needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Barco Projector is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Barco Projector has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Barco Projector 's lucrative customers.

Low market penetration in new markets

– Outside its home market of Barco Projector, firm in the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version, is just above the industry average. Barco Projector needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Barco Projector has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version, it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Barco Projector can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Barco Projector can use these opportunities to build new business models that can help the communities that Barco Projector operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Barco Projector can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Barco Projector is facing challenges because of the dominance of functional experts in the organization. Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Barco Projector to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Barco Projector to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Barco Projector can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Barco Projector to increase its market reach. Barco Projector will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Barco Projector in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Barco Projector to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Barco Projector can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Barco Projector can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Barco Projector has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Barco Projector can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Barco Projector has opened avenues for new revenue streams for the organization in the industry. This can help Barco Projector to build a more holistic ecosystem as suggested in the Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version case study. Barco Projector can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version are -

Shortening product life cycle

– it is one of the major threat that Barco Projector is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Barco Projector needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Barco Projector with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Barco Projector has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Barco Projector needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Barco Projector in the Sales & Marketing sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version, Barco Projector may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Barco Projector high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Barco Projector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Barco Projector business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Barco Projector in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Barco Projector can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Barco Projector demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Barco Projection Systems (A): Worldwide Niche Marketing, Portuguese Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Barco Projector needs to make to build a sustainable competitive advantage.



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