×




Travel Expert Asia Enterprises (1235) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Travel Expert Asia Enterprises (Hong Kong)


Based on various researches at Oak Spring University , Travel Expert Asia Enterprises is operating in a macro-environment that has been destablized by – talent flight as more people leaving formal jobs, increasing commodity prices, increasing transportation and logistics costs, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, geopolitical disruptions, etc



12 Hrs

$59.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

24 Hrs

$49.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now

48 Hrs

$39.99
per Page
  • 100% Plagiarism Free
  • On Time Delivery | 27x7
  • PayPal Secure
  • 300 Words / Page
  • Buy Now







Introduction to SWOT Analysis of Travel Expert Asia Enterprises


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Travel Expert Asia Enterprises can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Travel Expert Asia Enterprises, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Travel Expert Asia Enterprises operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Travel Expert Asia Enterprises can be done for the following purposes –
1. Strategic planning of Travel Expert Asia Enterprises
2. Improving business portfolio management of Travel Expert Asia Enterprises
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Personal Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Travel Expert Asia Enterprises




Strengths of Travel Expert Asia Enterprises | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Travel Expert Asia Enterprises are -

Training and development

– Travel Expert Asia Enterprises has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Travel Expert Asia Enterprises is present in almost all the verticals within the Personal Services industry. This has provided Travel Expert Asia Enterprises a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Travel Expert Asia Enterprises is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Personal Services industry. The technology infrastructure of Hong Kong is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Travel Expert Asia Enterprises in the Services sector have low bargaining power. Travel Expert Asia Enterprises has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Travel Expert Asia Enterprises to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Travel Expert Asia Enterprises is one of the most innovative firm in Personal Services sector.

Sustainable margins compare to other players in Personal Services industry

– Travel Expert Asia Enterprises has clearly differentiated products in the market place. This has enabled Travel Expert Asia Enterprises to fetch slight price premium compare to the competitors in the Personal Services industry. The sustainable margins have also helped Travel Expert Asia Enterprises to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Travel Expert Asia Enterprises are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Personal Services

– Travel Expert Asia Enterprises is one of the leading players in the Personal Services industry in Hong Kong. Over the years it has not only transformed the business landscape in the Personal Services industry in Hong Kong but also across the existing markets. The ability to lead change has enabled Travel Expert Asia Enterprises in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Travel Expert Asia Enterprises has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Travel Expert Asia Enterprises staying ahead in the Personal Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Travel Expert Asia Enterprises is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Travel Expert Asia Enterprises is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Travel Expert Asia Enterprises emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Travel Expert Asia Enterprises has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Personal Services industry

- digital transformation varies from industry to industry. For Travel Expert Asia Enterprises digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Travel Expert Asia Enterprises has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses of Travel Expert Asia Enterprises | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Travel Expert Asia Enterprises are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Travel Expert Asia Enterprises is slow explore the new channels of communication. These new channels of communication can help Travel Expert Asia Enterprises to provide better information regarding Personal Services products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, Travel Expert Asia Enterprises has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Personal Services industry using digital technology.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Travel Expert Asia Enterprises supply chain. Even after few cautionary changes, Travel Expert Asia Enterprises is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Travel Expert Asia Enterprises vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative at Travel Expert Asia Enterprises, in the dynamic environment of Personal Services industry it has struggled to respond to the nimble upstart competition. Travel Expert Asia Enterprises has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Low market penetration in new markets

– Outside its home market of Hong Kong, Travel Expert Asia Enterprises needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– From the outside it seems that Travel Expert Asia Enterprises needs to have more collaboration between its sales team and marketing team. Sales professionals in the Personal Services industry have deep experience in developing customer relationships. Marketing department at Travel Expert Asia Enterprises can leverage the sales team experience to cultivate customer relationships as Travel Expert Asia Enterprises is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As Travel Expert Asia Enterprises is one of the leading players in the Personal Services industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Personal Services industry in last five years.

Lack of clear differentiation of Travel Expert Asia Enterprises products

– To increase the profitability and margins on the products, Travel Expert Asia Enterprises needs to provide more differentiated products than what it is currently offering in the marketplace.

Compensation and incentives

– The revenue per employee of Travel Expert Asia Enterprises is just above the Personal Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Interest costs

– Compare to the competition, Travel Expert Asia Enterprises has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– From the 10K / annual statement of Travel Expert Asia Enterprises, it seems that company is thinking out the frontier risks that can impact Personal Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Travel Expert Asia Enterprises Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Travel Expert Asia Enterprises are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Travel Expert Asia Enterprises can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Travel Expert Asia Enterprises to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Loyalty marketing

– Travel Expert Asia Enterprises has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Travel Expert Asia Enterprises can improve the customer journey of consumers in the Personal Services industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Travel Expert Asia Enterprises to increase its market reach. Travel Expert Asia Enterprises will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Travel Expert Asia Enterprises can develop new processes and procedures in Personal Services industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Travel Expert Asia Enterprises can use these opportunities to build new business models that can help the communities that Travel Expert Asia Enterprises operates in. Secondly it can use opportunities from government spending in Personal Services sector.

Manufacturing automation

– Travel Expert Asia Enterprises can use the latest technology developments to improve its manufacturing and designing process in Personal Services sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Personal Services industry, but it has also influenced the consumer preferences. Travel Expert Asia Enterprises can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Travel Expert Asia Enterprises can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Travel Expert Asia Enterprises has opened avenues for new revenue streams for the organization in Personal Services industry. This can help Travel Expert Asia Enterprises to build a more holistic ecosystem for Travel Expert Asia Enterprises products in the Personal Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Personal Services industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Travel Expert Asia Enterprises can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Travel Expert Asia Enterprises can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Use of Bitcoin and other crypto currencies for transactions in Personal Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Travel Expert Asia Enterprises in the Personal Services industry. Now Travel Expert Asia Enterprises can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Travel Expert Asia Enterprises is facing challenges because of the dominance of functional experts in the organization. Travel Expert Asia Enterprises can utilize new technology in the field of Personal Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Travel Expert Asia Enterprises External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Travel Expert Asia Enterprises are -

Stagnating economy with rate increase

– Travel Expert Asia Enterprises can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Personal Services industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Travel Expert Asia Enterprises in Personal Services industry. The Personal Services industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Travel Expert Asia Enterprises needs to understand the core reasons impacting the Personal Services industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Travel Expert Asia Enterprises may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Personal Services sector.

Easy access to finance

– Easy access to finance in Personal Services industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Travel Expert Asia Enterprises can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Travel Expert Asia Enterprises business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Travel Expert Asia Enterprises is facing in Personal Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High dependence on third party suppliers

– Travel Expert Asia Enterprises high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Travel Expert Asia Enterprises has witnessed rapid integration of technology during Covid-19 in the Personal Services industry. As one of the leading players in the industry, Travel Expert Asia Enterprises needs to keep up with the evolution of technology in the Personal Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Travel Expert Asia Enterprises will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Travel Expert Asia Enterprises can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Travel Expert Asia Enterprises prominent markets.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Travel Expert Asia Enterprises needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Personal Services industry regulations.




Weighted SWOT Analysis of Travel Expert Asia Enterprises Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Travel Expert Asia Enterprises needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Travel Expert Asia Enterprises is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Travel Expert Asia Enterprises is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Travel Expert Asia Enterprises to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Travel Expert Asia Enterprises needs to make to build a sustainable competitive advantage.



--- ---

Freeman FinTech SWOT Analysis / TOWS Matrix

Financial , Investment Services


Shinhan Alpha REIT SWOT Analysis / TOWS Matrix

Services , Real Estate Operations


Telenor SWOT Analysis / TOWS Matrix

Services , Communications Services


China Film SWOT Analysis / TOWS Matrix

Services , Motion Pictures


Toptung SWOT Analysis / TOWS Matrix

Basic Materials , Metal Mining


GS Holdings SWOT Analysis / TOWS Matrix

Energy , Oil & Gas Operations


Liberty Star SWOT Analysis / TOWS Matrix

Basic Materials , Metal Mining


China Unicom Hong Kong SWOT Analysis / TOWS Matrix

Services , Communications Services