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Shantou Dongfeng Printing (601515) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Shantou Dongfeng Printing (China)


Based on various researches at Oak Spring University , Shantou Dongfeng Printing is operating in a macro-environment that has been destablized by – there is backlash against globalization, technology disruption, cloud computing is disrupting traditional business models, increasing commodity prices, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, etc



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Introduction to SWOT Analysis of Shantou Dongfeng Printing


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Shantou Dongfeng Printing can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Shantou Dongfeng Printing, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Shantou Dongfeng Printing operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Shantou Dongfeng Printing can be done for the following purposes –
1. Strategic planning of Shantou Dongfeng Printing
2. Improving business portfolio management of Shantou Dongfeng Printing
3. Assessing feasibility of the new initiative in China
4. Making a Printing Services sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Shantou Dongfeng Printing




Strengths of Shantou Dongfeng Printing | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Shantou Dongfeng Printing are -

Learning organization

- Shantou Dongfeng Printing is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Shantou Dongfeng Printing is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Shantou Dongfeng Printing emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Shantou Dongfeng Printing has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Shantou Dongfeng Printing staying ahead in the Printing Services industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy of Shantou Dongfeng Printing comprises – understanding the underlying the factors in the Printing Services industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Highly skilled collaborators

– Shantou Dongfeng Printing has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Printing Services industry. Secondly the value chain collaborators of Shantou Dongfeng Printing have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Shantou Dongfeng Printing in Printing Services industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Diverse revenue streams

– Shantou Dongfeng Printing is present in almost all the verticals within the Printing Services industry. This has provided Shantou Dongfeng Printing a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in Printing Services

– Shantou Dongfeng Printing is one of the leading players in the Printing Services industry in China. Over the years it has not only transformed the business landscape in the Printing Services industry in China but also across the existing markets. The ability to lead change has enabled Shantou Dongfeng Printing in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Shantou Dongfeng Printing has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Shantou Dongfeng Printing is one of the leading players in the Printing Services industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Shantou Dongfeng Printing are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Shantou Dongfeng Printing has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Strong track record of project management in the Printing Services industry

– Shantou Dongfeng Printing is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of Shantou Dongfeng Printing | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Shantou Dongfeng Printing are -

No frontier risks strategy

– From the 10K / annual statement of Shantou Dongfeng Printing, it seems that company is thinking out the frontier risks that can impact Printing Services industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee of Shantou Dongfeng Printing is just above the Printing Services industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Lack of clear differentiation of Shantou Dongfeng Printing products

– To increase the profitability and margins on the products, Shantou Dongfeng Printing needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of China, Shantou Dongfeng Printing needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Employees’ less understanding of Shantou Dongfeng Printing strategy

– From the outside it seems that the employees of Shantou Dongfeng Printing don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners in Printing Services industry

– because of the regulatory requirements in China, Shantou Dongfeng Printing is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Printing Services industry.

Slow decision making process

– As mentioned earlier in the report, Shantou Dongfeng Printing has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Printing Services industry over the last five years. Shantou Dongfeng Printing even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Shantou Dongfeng Printing is dominated by functional specialists. It is not different from other players in the Printing Services industry, but Shantou Dongfeng Printing needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Shantou Dongfeng Printing to focus more on services in the Printing Services industry rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative at Shantou Dongfeng Printing, in the dynamic environment of Printing Services industry it has struggled to respond to the nimble upstart competition. Shantou Dongfeng Printing has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Products dominated business model

– Even though Shantou Dongfeng Printing has some of the most successful models in the Printing Services industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Shantou Dongfeng Printing should strive to include more intangible value offerings along with its core products and services.

Skills based hiring in Printing Services industry

– The stress on hiring functional specialists at Shantou Dongfeng Printing has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Shantou Dongfeng Printing Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Shantou Dongfeng Printing are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Shantou Dongfeng Printing can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Shantou Dongfeng Printing is facing challenges because of the dominance of functional experts in the organization. Shantou Dongfeng Printing can utilize new technology in the field of Printing Services industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Shantou Dongfeng Printing in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Printing Services industry, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Shantou Dongfeng Printing to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Shantou Dongfeng Printing has opened avenues for new revenue streams for the organization in Printing Services industry. This can help Shantou Dongfeng Printing to build a more holistic ecosystem for Shantou Dongfeng Printing products in the Printing Services industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Shantou Dongfeng Printing can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Shantou Dongfeng Printing can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Shantou Dongfeng Printing to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Shantou Dongfeng Printing to increase its market reach. Shantou Dongfeng Printing will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Shantou Dongfeng Printing to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Shantou Dongfeng Printing to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Shantou Dongfeng Printing can use these opportunities to build new business models that can help the communities that Shantou Dongfeng Printing operates in. Secondly it can use opportunities from government spending in Printing Services sector.

Using analytics as competitive advantage

– Shantou Dongfeng Printing has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Printing Services sector. This continuous investment in analytics has enabled Shantou Dongfeng Printing to build a competitive advantage using analytics. The analytics driven competitive advantage can help Shantou Dongfeng Printing to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions in Printing Services industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Shantou Dongfeng Printing in the Printing Services industry. Now Shantou Dongfeng Printing can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Shantou Dongfeng Printing can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Shantou Dongfeng Printing External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Shantou Dongfeng Printing are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Shantou Dongfeng Printing in the Printing Services sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Shantou Dongfeng Printing has witnessed rapid integration of technology during Covid-19 in the Printing Services industry. As one of the leading players in the industry, Shantou Dongfeng Printing needs to keep up with the evolution of technology in the Printing Services sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Shantou Dongfeng Printing needs to understand the core reasons impacting the Printing Services industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Shantou Dongfeng Printing high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Shantou Dongfeng Printing.

Stagnating economy with rate increase

– Shantou Dongfeng Printing can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Printing Services industry.

Increasing wage structure of Shantou Dongfeng Printing

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Shantou Dongfeng Printing.

Shortening product life cycle

– it is one of the major threat that Shantou Dongfeng Printing is facing in Printing Services sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Printing Services industry are lowering. It can presents Shantou Dongfeng Printing with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Printing Services sector.

Consumer confidence and its impact on Shantou Dongfeng Printing demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Printing Services industry and other sectors.

Regulatory challenges

– Shantou Dongfeng Printing needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Printing Services industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Shantou Dongfeng Printing can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Shantou Dongfeng Printing prominent markets.




Weighted SWOT Analysis of Shantou Dongfeng Printing Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Shantou Dongfeng Printing needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Shantou Dongfeng Printing is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Shantou Dongfeng Printing is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Shantou Dongfeng Printing to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Shantou Dongfeng Printing needs to make to build a sustainable competitive advantage.



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