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Huizhong Instrumentation (300371) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Huizhong Instrumentation (China)


Based on various researches at Oak Spring University , Huizhong Instrumentation is operating in a macro-environment that has been destablized by – central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, there is increasing trade war between United States & China, talent flight as more people leaving formal jobs, increasing commodity prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Huizhong Instrumentation


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Huizhong Instrumentation can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Huizhong Instrumentation, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Huizhong Instrumentation operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Huizhong Instrumentation can be done for the following purposes –
1. Strategic planning of Huizhong Instrumentation
2. Improving business portfolio management of Huizhong Instrumentation
3. Assessing feasibility of the new initiative in China
4. Making a Scientific & Technical Instr. sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Huizhong Instrumentation




Strengths of Huizhong Instrumentation | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Huizhong Instrumentation are -

Training and development

– Huizhong Instrumentation has one of the best training and development program in Technology industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Scientific & Technical Instr. industry

- digital transformation varies from industry to industry. For Huizhong Instrumentation digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Huizhong Instrumentation has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Scientific & Technical Instr.

– Huizhong Instrumentation is one of the leading players in the Scientific & Technical Instr. industry in China. Over the years it has not only transformed the business landscape in the Scientific & Technical Instr. industry in China but also across the existing markets. The ability to lead change has enabled Huizhong Instrumentation in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Scientific & Technical Instr. industry

– Huizhong Instrumentation has clearly differentiated products in the market place. This has enabled Huizhong Instrumentation to fetch slight price premium compare to the competitors in the Scientific & Technical Instr. industry. The sustainable margins have also helped Huizhong Instrumentation to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Huizhong Instrumentation has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Huizhong Instrumentation has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Huizhong Instrumentation staying ahead in the Scientific & Technical Instr. industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Huizhong Instrumentation is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Huizhong Instrumentation is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Huizhong Instrumentation emphasize – knowledge, initiative, and innovation.

High brand equity

– Huizhong Instrumentation has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Huizhong Instrumentation to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Huizhong Instrumentation has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Huizhong Instrumentation has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Huizhong Instrumentation are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Huizhong Instrumentation is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Scientific & Technical Instr. industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Huizhong Instrumentation is one of the leading players in the Scientific & Technical Instr. industry in China. It is in a position to attract the best talent available in China. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses of Huizhong Instrumentation | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Huizhong Instrumentation are -

Compensation and incentives

– The revenue per employee of Huizhong Instrumentation is just above the Scientific & Technical Instr. industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Huizhong Instrumentation has some of the most successful models in the Scientific & Technical Instr. industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Huizhong Instrumentation should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– From the outside it seems that Huizhong Instrumentation needs to have more collaboration between its sales team and marketing team. Sales professionals in the Scientific & Technical Instr. industry have deep experience in developing customer relationships. Marketing department at Huizhong Instrumentation can leverage the sales team experience to cultivate customer relationships as Huizhong Instrumentation is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Huizhong Instrumentation is slow explore the new channels of communication. These new channels of communication can help Huizhong Instrumentation to provide better information regarding Scientific & Technical Instr. products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Huizhong Instrumentation has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Huizhong Instrumentation has a high cash cycle compare to other players in the Scientific & Technical Instr. industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Huizhong Instrumentation is dominated by functional specialists. It is not different from other players in the Scientific & Technical Instr. industry, but Huizhong Instrumentation needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Huizhong Instrumentation to focus more on services in the Scientific & Technical Instr. industry rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the Scientific & Technical Instr. industry, Huizhong Instrumentation needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Lack of clear differentiation of Huizhong Instrumentation products

– To increase the profitability and margins on the products, Huizhong Instrumentation needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative at Huizhong Instrumentation, in the dynamic environment of Scientific & Technical Instr. industry it has struggled to respond to the nimble upstart competition. Huizhong Instrumentation has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on Huizhong Instrumentation ‘s star products

– The top 2 products and services of Huizhong Instrumentation still accounts for major business revenue. This dependence on star products in Scientific & Technical Instr. industry has resulted into insufficient focus on developing new products, even though Huizhong Instrumentation has relatively successful track record of launching new products.




Huizhong Instrumentation Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Huizhong Instrumentation are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Huizhong Instrumentation to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Huizhong Instrumentation to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Huizhong Instrumentation can use the latest technology developments to improve its manufacturing and designing process in Scientific & Technical Instr. sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Huizhong Instrumentation can develop new processes and procedures in Scientific & Technical Instr. industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Huizhong Instrumentation can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Huizhong Instrumentation to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Huizhong Instrumentation can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Huizhong Instrumentation can use these opportunities to build new business models that can help the communities that Huizhong Instrumentation operates in. Secondly it can use opportunities from government spending in Scientific & Technical Instr. sector.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Huizhong Instrumentation in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Scientific & Technical Instr. industry, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Huizhong Instrumentation is facing challenges because of the dominance of functional experts in the organization. Huizhong Instrumentation can utilize new technology in the field of Scientific & Technical Instr. industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Huizhong Instrumentation can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Huizhong Instrumentation has opened avenues for new revenue streams for the organization in Scientific & Technical Instr. industry. This can help Huizhong Instrumentation to build a more holistic ecosystem for Huizhong Instrumentation products in the Scientific & Technical Instr. industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Building a culture of innovation

– managers at Huizhong Instrumentation can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Scientific & Technical Instr. industry.

Using analytics as competitive advantage

– Huizhong Instrumentation has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Scientific & Technical Instr. sector. This continuous investment in analytics has enabled Huizhong Instrumentation to build a competitive advantage using analytics. The analytics driven competitive advantage can help Huizhong Instrumentation to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Huizhong Instrumentation can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats Huizhong Instrumentation External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Huizhong Instrumentation are -

Increasing wage structure of Huizhong Instrumentation

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Huizhong Instrumentation.

Regulatory challenges

– Huizhong Instrumentation needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Scientific & Technical Instr. industry regulations.

Stagnating economy with rate increase

– Huizhong Instrumentation can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Scientific & Technical Instr. industry.

Shortening product life cycle

– it is one of the major threat that Huizhong Instrumentation is facing in Scientific & Technical Instr. sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Huizhong Instrumentation in Scientific & Technical Instr. industry. The Scientific & Technical Instr. industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Huizhong Instrumentation will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Huizhong Instrumentation demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Scientific & Technical Instr. industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Huizhong Instrumentation.

Environmental challenges

– Huizhong Instrumentation needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Huizhong Instrumentation can take advantage of this fund but it will also bring new competitors in the Scientific & Technical Instr. industry.

Easy access to finance

– Easy access to finance in Scientific & Technical Instr. industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Huizhong Instrumentation can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Huizhong Instrumentation may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Scientific & Technical Instr. sector.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Scientific & Technical Instr. industry are lowering. It can presents Huizhong Instrumentation with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Scientific & Technical Instr. sector.




Weighted SWOT Analysis of Huizhong Instrumentation Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Huizhong Instrumentation needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Huizhong Instrumentation is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Huizhong Instrumentation is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Huizhong Instrumentation to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Huizhong Instrumentation needs to make to build a sustainable competitive advantage.



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