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Dickson Concepts Intl (113) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Dickson Concepts Intl (Hong Kong)


Based on various researches at Oak Spring University , Dickson Concepts Intl is operating in a macro-environment that has been destablized by – increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, increasing energy prices, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, technology disruption, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Dickson Concepts Intl


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Dickson Concepts Intl can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dickson Concepts Intl, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dickson Concepts Intl operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Dickson Concepts Intl can be done for the following purposes –
1. Strategic planning of Dickson Concepts Intl
2. Improving business portfolio management of Dickson Concepts Intl
3. Assessing feasibility of the new initiative in Hong Kong
4. Making a Retail (Apparel) sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dickson Concepts Intl




Strengths of Dickson Concepts Intl | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dickson Concepts Intl are -

Strong track record of project management in the Retail (Apparel) industry

– Dickson Concepts Intl is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Dickson Concepts Intl has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Dickson Concepts Intl has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Dickson Concepts Intl has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Dickson Concepts Intl to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Dickson Concepts Intl is present in almost all the verticals within the Retail (Apparel) industry. This has provided Dickson Concepts Intl a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Retail (Apparel) industry

– Dickson Concepts Intl has clearly differentiated products in the market place. This has enabled Dickson Concepts Intl to fetch slight price premium compare to the competitors in the Retail (Apparel) industry. The sustainable margins have also helped Dickson Concepts Intl to invest into research and development (R&D) and innovation.

Ability to recruit top talent

– Dickson Concepts Intl is one of the leading players in the Retail (Apparel) industry in Hong Kong. It is in a position to attract the best talent available in Hong Kong. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Dickson Concepts Intl is one of the most innovative firm in Retail (Apparel) sector.

Learning organization

- Dickson Concepts Intl is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Dickson Concepts Intl is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Dickson Concepts Intl emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Dickson Concepts Intl in Retail (Apparel) industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Dickson Concepts Intl has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Dickson Concepts Intl in the Services sector have low bargaining power. Dickson Concepts Intl has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dickson Concepts Intl to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Dickson Concepts Intl has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Dickson Concepts Intl staying ahead in the Retail (Apparel) industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses of Dickson Concepts Intl | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Dickson Concepts Intl are -

Increasing silos among functional specialists

– The organizational structure of Dickson Concepts Intl is dominated by functional specialists. It is not different from other players in the Retail (Apparel) industry, but Dickson Concepts Intl needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dickson Concepts Intl to focus more on services in the Retail (Apparel) industry rather than just following the product oriented approach.

Lack of clear differentiation of Dickson Concepts Intl products

– To increase the profitability and margins on the products, Dickson Concepts Intl needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Dickson Concepts Intl is one of the leading players in the Retail (Apparel) industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Retail (Apparel) industry in last five years.

Products dominated business model

– Even though Dickson Concepts Intl has some of the most successful models in the Retail (Apparel) industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Dickson Concepts Intl should strive to include more intangible value offerings along with its core products and services.

High dependence on Dickson Concepts Intl ‘s star products

– The top 2 products and services of Dickson Concepts Intl still accounts for major business revenue. This dependence on star products in Retail (Apparel) industry has resulted into insufficient focus on developing new products, even though Dickson Concepts Intl has relatively successful track record of launching new products.

High cash cycle compare to competitors

Dickson Concepts Intl has a high cash cycle compare to other players in the Retail (Apparel) industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Dickson Concepts Intl has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High bargaining power of channel partners in Retail (Apparel) industry

– because of the regulatory requirements in Hong Kong, Dickson Concepts Intl is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Retail (Apparel) industry.

Compensation and incentives

– The revenue per employee of Dickson Concepts Intl is just above the Retail (Apparel) industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, Dickson Concepts Intl has high operating costs in the Retail (Apparel) industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Dickson Concepts Intl lucrative customers.

Low market penetration in new markets

– Outside its home market of Hong Kong, Dickson Concepts Intl needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Dickson Concepts Intl Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Dickson Concepts Intl are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Dickson Concepts Intl can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Dickson Concepts Intl can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Retail (Apparel) industry.

Learning at scale

– Online learning technologies has now opened space for Dickson Concepts Intl to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Dickson Concepts Intl in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Retail (Apparel) industry, and it will provide faster access to the consumers.

Manufacturing automation

– Dickson Concepts Intl can use the latest technology developments to improve its manufacturing and designing process in Retail (Apparel) sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Retail (Apparel) industry, but it has also influenced the consumer preferences. Dickson Concepts Intl can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dickson Concepts Intl can use these opportunities to build new business models that can help the communities that Dickson Concepts Intl operates in. Secondly it can use opportunities from government spending in Retail (Apparel) sector.

Better consumer reach

– The expansion of the 5G network will help Dickson Concepts Intl to increase its market reach. Dickson Concepts Intl will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Dickson Concepts Intl can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Dickson Concepts Intl to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Dickson Concepts Intl has opened avenues for new revenue streams for the organization in Retail (Apparel) industry. This can help Dickson Concepts Intl to build a more holistic ecosystem for Dickson Concepts Intl products in the Retail (Apparel) industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Dickson Concepts Intl can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Leveraging digital technologies

– Dickson Concepts Intl can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Dickson Concepts Intl can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Dickson Concepts Intl External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Dickson Concepts Intl are -

Environmental challenges

– Dickson Concepts Intl needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dickson Concepts Intl can take advantage of this fund but it will also bring new competitors in the Retail (Apparel) industry.

Increasing wage structure of Dickson Concepts Intl

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Dickson Concepts Intl.

Stagnating economy with rate increase

– Dickson Concepts Intl can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Retail (Apparel) industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dickson Concepts Intl needs to understand the core reasons impacting the Retail (Apparel) industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Dickson Concepts Intl high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Dickson Concepts Intl needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Retail (Apparel) industry regulations.

Easy access to finance

– Easy access to finance in Retail (Apparel) industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dickson Concepts Intl can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Dickson Concepts Intl demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Retail (Apparel) industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Dickson Concepts Intl may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Retail (Apparel) sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Dickson Concepts Intl business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dickson Concepts Intl can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Dickson Concepts Intl prominent markets.




Weighted SWOT Analysis of Dickson Concepts Intl Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Dickson Concepts Intl needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Dickson Concepts Intl is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Dickson Concepts Intl is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Dickson Concepts Intl to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dickson Concepts Intl needs to make to build a sustainable competitive advantage.



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