Introduction to Negotiation Strategy
At Oak Spring University, we provide corporate level professional Negotiation Strategy and other business case study solution. The Home Depot, Inc. case study is a Harvard Business School (HBR) case study written by Zeynep Ton, Catherine Ross. The The Home Depot, Inc. (referred as “Depot Home” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - negotiation strategy , negotiation framework, Change management, Human resource management, Sales, Supply chain.
Negotiation strategy solution for case study The Home Depot, Inc. ” provides a comprehensive framework to analyse all issues at hand and reach a unambiguous negotiated agreement. At Oak Spring University, we provide comprehensive negotiation strategies that have proven their worth both in the academic sphere and corporate world.
What’s my BATNA (Best Alternative To a Negotiated Agreement) – my walkaway option if the deal fails?
What are my most important interests, in ranked order?
What is the other side’s BATNA, and what are his interests?
Home Depot popularized the concept of "do-it-yourself" for customers eager to build, repair, and improve their own homes. Home Depot stores were stocked with a wide range of home-improvement goods and had knowledgeable employees ready to help customers choose the right products, tools, and materials and even explain how to use them. To some extent, Home Depot store managers "did it themselves" as well. For its first 20 years, Home Depot was known for its entrepreneurial spirit and was run rather informally. Store managers, who tended to be experts in home improvement, made their own merchandise-planning decisions and had considerable autonomy in running their stores. Purchasing was also decentralized. As it grew in size, many in the company believed that a more disciplined approach to operations would be important for further growth. In 2000, the company hired Bob Nardelli, a former GE senior executive, to lead the change. As chairman and CEO, Nardelli centralized merchandising and purchasing and brought process discipline to store operations, simplifying and standardizing store processes and introducing Six Sigma quality methodology. Nardelli's changes led to higher profitability. Nevertheless, Home Depot's stock price remained nearly unchanged during his tenure and certain aspects of customer service suffered significantly. These results raise an important question not only for Home Depot, but also for other companies in which employees perform both routine production-related activities and nonroutine customer-service activities: Is there a trade-off between process discipline and customer service? If so, what aspects of customer service?
By interests, we do not mean the preconceived demands or positions that you or the other party may have, but rather the underlying needs, aims, fears, and concerns that shape what you want. Negotiation is more than getting what you want. It is not winning at all cost. Number of times Win-Win is better option that outright winning or getting what you want.
Options are the solutions you generate that could meet your and your counterpart’s interests . Often people come to negotiations with very fixed ideas and things they want to achieve. This strategy leaves unexplored options which might be even better than the one that one party wanted to achieve. So always try to provide as many options as possible during the negotiation process . The best outcome should be out of many options rather than few options.
When soft bargainers meet hard bargainers there is always the danger of soft bargainers ceding more than what is necessary. To avoid this scenario you should always focus on legitimate standards or expectations, clearly understanding the arbitrage . Standards are often external and objective measures to assess the fairness such as rules and regulations, financial values & resources , market prices etc. If the negotiated agreement is going beyond the industry norms or established standards of fairness then it is prudent to get out of the negotiation.
Every negotiators going into the negotiations should always work out the “what if” scenario. The negotiating parties in the “The Home Depot, Inc.” has three to four plausible scenarios. The negotiating protagonist needs to have clear idea of – what will happen if the negotiations fail. To put it in the negotiating literature – BATNA - Best Alternative to a Negotiated Agreement. If the negotiated agreement is not better than BATNA (Negotiations options), then there is no point in accepting the negotiated solution.
One of the biggest problems in implementing the negotiated agreements in corporate world is – the ambiguity in the negotiated agreement. Sometimes the negotiated agreements are not realistic or various parties interpret the outcomes based on their understanding of the situation. It is critical to do negotiations as water tight as possible so that there is less scope for ambiguity.
Many negotiators make the mistake of focusing only on the substance of the negotiation (interests, options, standards, and so on). How you communicate about that substance, however, can make all the difference. The language you use and the way that you build understanding, jointly solve problems, and together determine the process of the negotiation with your counterpart make your negotiation more efficient, yield clear agreements that each party understands, and help you build better relationships.
Another critical factor in the success of your negotiation is how you manage your relationship with your counterpart and other people doing the mediation. According to “Zeynep Ton, Catherine Ross”, the protagonist may want to establish a new connection or repair a damaged one; in any case, you want to build a strong working relationship built on mutual respect, well-established trust, and a side-by-side problem- solving approach.
According to
Harvard Business Review
, there are three types of negotiators – Hard Bargainers, Soft Bargainers, and Principled Bargainers.
Hard Bargainers – These people see negotiations as an activity that they need to win. They are less focused less on the real objectives of the negotiations but more on winning. In the “The Home Depot, Inc. ”, do you think a hard bargaining strategy will deliver desired results? Hard bargainers are easy to negotiate with as they often have a very
predictable strategy
Soft Bargainers – These people are focused on relationship rather than hard outcomes of the negotiations. It doesn’t mean they are pushovers. These negotiators often scribe to long term relationship rather than immediate bargain.
Principled Bargainers – As explained in the seven elemental tools of negotiations above, these negotiators are more concern about the standards and norms of fairness. They often have inclusive approach to negotiations and like to work on numerous solutions that can improve the BATNA of both parties.
Open lines of communication between parties in the case study “The Home Depot, Inc.” can make for an effective negotiation strategy and will make it easier to negotiate with this party the next time as well.
Zeynep Ton, Catherine Ross (2018), "The Home Depot, Inc. Harvard Business Review Case Study. Published by HBR Publications.
Feel free to connect with us if you need business research.
You can download Excel Template of Case Study Solution & Analysis of The Home Depot, Inc.
Healthcare , Medical Equipment & Supplies
Consumer/Non-Cyclical , Food Processing
Services , Personal Services
Basic Materials , Containers & Packaging
Financial , Misc. Financial Services
Financial , Insurance (Life)
Capital Goods , Construction - Raw Materials
Basic Materials , Gold & Silver
Basic Materials , Metal Mining
Consumer/Non-Cyclical , Personal & Household Prods.
Capital Goods , Construction Services