Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India case study is a Harvard Business School (HBR) case study written by Neha Paliwal Sharma, Tanuja Sharma. The Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India (referred as “Female Woman” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Strategy.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India Case Study

Two female small-business entrepreneurs belonging to the poorer sections of rural and urban India were trying to arrange for funds in order to ensure the viability of their commercial ventures in the long term. They had formed self-help groups with the help of Indian government development schemes aimed at poverty alleviation and human development. The first woman experienced opposition not only from patriarchal village elders but also from her own family. She persisted in getting training and setting up a workshop to employ her female neighbours. The second woman was supported by her family but also had trouble finding a suitable venue for making and selling the work her group produced. In spite of government support and the allocation of funds to their enterprises, both women had trouble persuading the banks to loan money to them. The long-term viability of their groups was thus in doubt. Author Tanuja Sharma is affiliated with Management Development Institute

Case Authors : Neha Paliwal Sharma, Tanuja Sharma

Topic : Leadership & Managing People

Related Areas : Strategy

---

Calculating Net Present Value (NPV) at 6% for Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10009018)	-10009018	-	-
Year 1	3454597	-6554421	3454597	0.9434	3259054
Year 2	3959814	-2594607	7414411	0.89	3524220
Year 3	3963507	1368900	11377918	0.8396	3327837
Year 4	3233223	4602123	14611141	0.7921	2561015
TOTAL			14611141		12672126

The Net Present Value at 6% discount rate is 2663108

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Profitability Index
3. Payback Period
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Female Woman have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Female Woman shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

---

Formula and Steps to Calculate Net Present Value (NPV) of Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Female Woman often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Female Woman needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10009018)	-10009018	-	-
Year 1	3454597	-6554421	3454597	0.8696	3003997
Year 2	3959814	-2594607	7414411	0.7561	2994188
Year 3	3963507	1368900	11377918	0.6575	2606070
Year 4	3233223	4602123	14611141	0.5718	1848606
TOTAL					10452862

The Net NPV after 4 years is 443844

(10452862 - 10009018 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10009018)	-10009018	-	-
Year 1	3454597	-6554421	3454597	0.8333	2878831
Year 2	3959814	-2594607	7414411	0.6944	2749871
Year 3	3963507	1368900	11377918	0.5787	2293696
Year 4	3233223	4602123	14611141	0.4823	1559232
TOTAL					9481630

The Net NPV after 4 years is -527388

At 20% discount rate the NPV is negative (9481630 - 10009018 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Female Woman to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Female Woman has a NPV value higher than Zero then finance managers at Female Woman can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Female Woman, then the stock price of the Female Woman should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Female Woman should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India

References & Further Readings

Neha Paliwal Sharma, Tanuja Sharma (2018), "Grassroots Female Entrepreneurs: Rural and Urban Small Business Groups in India Harvard Business Review Case Study. Published by HBR Publications.