Maitri AIDS Hospice Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Maitri AIDS Hospice case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Maitri AIDS Hospice case study is a Harvard Business School (HBR) case study written by J. Gregory Dees, Beth Anderson. The Maitri AIDS Hospice (referred as “Maitri Individual” from here on) case study provides evaluation & decision scenario in field of Sales & Marketing. It also touches upon business topics such as - Value proposition, Marketing.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Maitri AIDS Hospice Case Study

It's August 2000, and Maitri AIDS Hospice in San Francisco is reevaluating its approach to fundraising. In recent years, Maitri has been relying increasingly on government, corporate, and foundation grants. Yet Don Spradlin, Maitri's associate director for individual gifts who was hired in early 1999 to focus on individual donations and special events, has made some progress in increasing the number of individual donors over the past year and a half. He inaugurated two new earned income strategies, both of which have attracted new donors and positive publicity for Maitri. Nonetheless, individual donations still account for only 8% of annual operating expenses, and Spradlin is struggling with defining his purpose and that of individual donors within the traditionally grass-roots organization.

Case Authors : J. Gregory Dees, Beth Anderson

Topic : Sales & Marketing

Related Areas : Marketing

---

Calculating Net Present Value (NPV) at 6% for Maitri AIDS Hospice Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10004044)	-10004044	-	-
Year 1	3459607	-6544437	3459607	0.9434	3263780
Year 2	3972309	-2572128	7431916	0.89	3535341
Year 3	3968812	1396684	11400728	0.8396	3332291
Year 4	3228833	4625517	14629561	0.7921	2557538
TOTAL			14629561		12688950

The Net Present Value at 6% discount rate is 2684906

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Payback Period
3. Net Present Value
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Maitri Individual have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Maitri Individual shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

---

Formula and Steps to Calculate Net Present Value (NPV) of Maitri AIDS Hospice

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Sales & Marketing Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Maitri Individual often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Maitri Individual needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10004044)	-10004044	-	-
Year 1	3459607	-6544437	3459607	0.8696	3008354
Year 2	3972309	-2572128	7431916	0.7561	3003636
Year 3	3968812	1396684	11400728	0.6575	2609558
Year 4	3228833	4625517	14629561	0.5718	1846096
TOTAL					10467644

The Net NPV after 4 years is 463600

(10467644 - 10004044 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10004044)	-10004044	-	-
Year 1	3459607	-6544437	3459607	0.8333	2883006
Year 2	3972309	-2572128	7431916	0.6944	2758548
Year 3	3968812	1396684	11400728	0.5787	2296766
Year 4	3228833	4625517	14629561	0.4823	1557115
TOTAL					9495435

The Net NPV after 4 years is -508609

At 20% discount rate the NPV is negative (9495435 - 10004044 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Maitri Individual to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Maitri Individual has a NPV value higher than Zero then finance managers at Maitri Individual can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Maitri Individual, then the stock price of the Maitri Individual should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Maitri Individual should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Maitri AIDS Hospice

References & Further Readings

J. Gregory Dees, Beth Anderson (2018), "Maitri AIDS Hospice Harvard Business Review Case Study. Published by HBR Publications.