CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations case study is a Harvard Business School (HBR) case study written by Hugo E.R. Uyterhoeven. The CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations (referred as “Currency Inflation” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Competitive strategy, Currency, Financial management, International business, Risk management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations Case Study

The chairman of the second-largest Swiss multinational company is preparing for a board discussion on the impact of a constantly strengthening Swiss franc. The case raises strategic issues in terms of international competitiveness, financial reporting issues of how to report the impact of inflation and currency changes, as well as financial management issues on how to protect against adverse currency movements.

Case Authors : Hugo E.R. Uyterhoeven

Topic : Strategy & Execution

Related Areas : Competitive strategy, Currency, Financial management, International business, Risk management

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Calculating Net Present Value (NPV) at 6% for CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10009798)	-10009798	-	-
Year 1	3445975	-6563823	3445975	0.9434	3250920
Year 2	3963104	-2600719	7409079	0.89	3527148
Year 3	3973855	1373136	11382934	0.8396	3336525
Year 4	3244939	4618075	14627873	0.7921	2570296
TOTAL			14627873		12684889

The Net Present Value at 6% discount rate is 2675091

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Payback Period
3. Internal Rate of Return
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Currency Inflation shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Currency Inflation have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Currency Inflation often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Currency Inflation needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10009798)	-10009798	-	-
Year 1	3445975	-6563823	3445975	0.8696	2996500
Year 2	3963104	-2600719	7409079	0.7561	2996676
Year 3	3973855	1373136	11382934	0.6575	2612874
Year 4	3244939	4618075	14627873	0.5718	1855304
TOTAL					10461355

The Net NPV after 4 years is 451557

(10461355 - 10009798 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10009798)	-10009798	-	-
Year 1	3445975	-6563823	3445975	0.8333	2871646
Year 2	3963104	-2600719	7409079	0.6944	2752156
Year 3	3973855	1373136	11382934	0.5787	2299685
Year 4	3244939	4618075	14627873	0.4823	1564882
TOTAL					9488368

The Net NPV after 4 years is -521430

At 20% discount rate the NPV is negative (9488368 - 10009798 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Currency Inflation to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Currency Inflation has a NPV value higher than Zero then finance managers at Currency Inflation can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Currency Inflation, then the stock price of the Currency Inflation should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Currency Inflation should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations

References & Further Readings

Hugo E.R. Uyterhoeven (2018), "CIBA-GEIGY AG: Impact of Inflation and Currency Fluctuations Harvard Business Review Case Study. Published by HBR Publications.