PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager case study is a Harvard Business School (HBR) case study written by Lawrence Susskind. The PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager (referred as “Spaces Parking” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Negotiations.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager Case Study

Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager for product #PON403.Two-party, two-issue scoreable negotiation between an office building owner and commercial tenant over the terms of a lease for parking spaces. Super Computer Corp. just signed its second three-year lease for office space at 100 Blue Chip Street. This office building, managed by Prime Properties, houses the regional offices of several global corporations. Tenga Tenier (Super Computer's office manager) and Rom Rosok (Prime Properties' property manager for 100 Blue Chip Street) are about to enter their annual negotiation over parking spaces. There is an executive parking lot underneath the office building, but this lot is not large enough to accommodate all of the building's tenants. Prime Properties offers a limited number of "executive" parking spaces in the underground lot, and a larger number of "satellite" parking spaces in a lot that is about ten minutes' walking distance from the building. Because Prime Properties charges the same lease price for executive and satellite parking spaces, tenants want to lease as few satellite and as many executive spaces as possible, while Prime Properties wants to lease as many satellite and as few executive spaces as possible. Tenga and Ron must negotiate an agreement on two issues: how many parking spaces will Super Computer lease, and how many of those spaces will be in the executive parking lot underneath the office building? Their scores will depend on the final agreement on each of these issues. This is a role play case.

Case Authors : Lawrence Susskind

Topic : Strategy & Execution

Related Areas : Negotiations

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Calculating Net Present Value (NPV) at 6% for PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10005084)	-10005084	-	-
Year 1	3472333	-6532751	3472333	0.9434	3275786
Year 2	3958058	-2574693	7430391	0.89	3522658
Year 3	3959210	1384517	11389601	0.8396	3324229
Year 4	3229570	4614087	14619171	0.7921	2558122
TOTAL			14619171		12680794

The Net Present Value at 6% discount rate is 2675710

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Payback Period
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Spaces Parking have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Spaces Parking shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Spaces Parking often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Spaces Parking needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10005084)	-10005084	-	-
Year 1	3472333	-6532751	3472333	0.8696	3019420
Year 2	3958058	-2574693	7430391	0.7561	2992860
Year 3	3959210	1384517	11389601	0.6575	2603245
Year 4	3229570	4614087	14619171	0.5718	1846517
TOTAL					10462042

The Net NPV after 4 years is 456958

(10462042 - 10005084 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10005084)	-10005084	-	-
Year 1	3472333	-6532751	3472333	0.8333	2893611
Year 2	3958058	-2574693	7430391	0.6944	2748651
Year 3	3959210	1384517	11389601	0.5787	2291209
Year 4	3229570	4614087	14619171	0.4823	1557470
TOTAL					9490942

The Net NPV after 4 years is -514142

At 20% discount rate the NPV is negative (9490942 - 10005084 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Spaces Parking to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Spaces Parking has a NPV value higher than Zero then finance managers at Spaces Parking can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Spaces Parking, then the stock price of the Spaces Parking should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Spaces Parking should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager

References & Further Readings

Lawrence Susskind (2018), "PARKING SPACES FOR SUPER COMPUTER - Confidential Instructions for Rom Rosok, 100 Blue Chip Street Property Manager Harvard Business Review Case Study. Published by HBR Publications.