Sea Change: Rewriting the Rules for Port-Security Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Sea Change: Rewriting the Rules for Port-Security case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Sea Change: Rewriting the Rules for Port-Security case study is a Harvard Business School (HBR) case study written by Pamela Varley, John D. Donahue, Patricia Garcia-Rios. The Sea Change: Rewriting the Rules for Port-Security (referred as “Min Port” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Decision making, Government, International business, Leadership, Workspaces.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Sea Change: Rewriting the Rules for Port-Security Case Study

This 29 min. video explores the innovative approach used by the Coast Guard to manage the process of developing new regulations that would increase port security in the wake of the September 11, 2001 attacks. It features an in-depth interview with Coast Guard Captain Suzanne Englebert, who volunteered to lead the effort, applying a more collaborative, less prescriptive framework than had ever been used before in a regulatory process to the monumental challenge of changing a complex system with hundreds of private organizations and scores of government agencies operating at different levels.Under a tight deadline to deliver that change, Captain Englebert set up and facilitated a series of public meetings aimed at turning the mandates of the new Maritime Transportation Security Act of 2002 into specific, concrete regulations. Her skill in managing those meetings ensured that the new port security regime was built to a large degree on the knowledge and interaction of its diverse stakeholders, and that a new network was created whose members felt more invested in communicating with each other. The video consists of five 5-6 min. segments that can be used in sequence or separately. Along with Captain Englebert, other members of the port security network are featured, representing a container terminal, the passenger ferry industry, labor unions, and small passenger vessels. Compelling footage of the port of Seattle provides students with a sense of its inner workings, while other scenes illustrate Captain Englebert's distinctive management style. List of segments: 1) The port system and the Coast Guard (6 min.) 2) The challenge after 9/11 (5:20 min.) 3) A new approach to regulation (4 min.) 4) The public meetings (6:30 min.) 5) Outcomes / The network (6 min.)

Case Authors : Pamela Varley, John D. Donahue, Patricia Garcia-Rios

Topic : Strategy & Execution

Related Areas : Decision making, Government, International business, Leadership, Workspaces

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Calculating Net Present Value (NPV) at 6% for Sea Change: Rewriting the Rules for Port-Security Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10023315)	-10023315	-	-
Year 1	3447381	-6575934	3447381	0.9434	3252246
Year 2	3975461	-2600473	7422842	0.89	3538146
Year 3	3941107	1340634	11363949	0.8396	3309029
Year 4	3232778	4573412	14596727	0.7921	2560663
TOTAL			14596727		12660085

The Net Present Value at 6% discount rate is 2636770

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Internal Rate of Return
3. Profitability Index
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Min Port shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Min Port have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Sea Change: Rewriting the Rules for Port-Security

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Min Port often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Min Port needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10023315)	-10023315	-	-
Year 1	3447381	-6575934	3447381	0.8696	2997723
Year 2	3975461	-2600473	7422842	0.7561	3006020
Year 3	3941107	1340634	11363949	0.6575	2591342
Year 4	3232778	4573412	14596727	0.5718	1848351
TOTAL					10443435

The Net NPV after 4 years is 420120

(10443435 - 10023315 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10023315)	-10023315	-	-
Year 1	3447381	-6575934	3447381	0.8333	2872818
Year 2	3975461	-2600473	7422842	0.6944	2760737
Year 3	3941107	1340634	11363949	0.5787	2280733
Year 4	3232778	4573412	14596727	0.4823	1559017
TOTAL					9473305

The Net NPV after 4 years is -550010

At 20% discount rate the NPV is negative (9473305 - 10023315 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Min Port to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Min Port has a NPV value higher than Zero then finance managers at Min Port can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Min Port, then the stock price of the Min Port should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Min Port should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Sea Change: Rewriting the Rules for Port-Security

References & Further Readings

Pamela Varley, John D. Donahue, Patricia Garcia-Rios (2018), "Sea Change: Rewriting the Rules for Port-Security Harvard Business Review Case Study. Published by HBR Publications.