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Royal DSM: From Continuous Transformation to Organic Growth Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Royal DSM: From Continuous Transformation to Organic Growth case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Royal DSM: From Continuous Transformation to Organic Growth case study is a Harvard Business School (HBR) case study written by William W. George, Carin-Isabel Knoop, Amram Migdal. The Royal DSM: From Continuous Transformation to Organic Growth (referred as “Sijbesma Dsm” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Business history, Design, Ethics, Financial management, Financial markets, Globalization, Growth strategy, Health, Leadership development, Leadership transitions, Organizational structure, Reorganization, Social responsibility.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment






Case Description of Royal DSM: From Continuous Transformation to Organic Growth Case Study


Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM's global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company's final moves away from commodity chemicals and toward more sustainable businesses whereby DSM could create value with differentiated offerings. Sijbesma emphasized innovation and moving into "sunrise" businesses that would fuel future growth by playing a positive role in the broader society. Sijbesma asked himself, did DSM's current portfolio in life sciences and materials sciences provide sufficient growth opportunities to sustain consistent and superior performance? Would DSM's 21,000 employees worldwide embrace the DSM Strategy 2018: "Driving profitable growth through science-based sustainable solutions," anchored via the Lead & Grow support and development program for key managers of the company? Should DSM continue making moves in mergers and acquisitions (M&A) to complement organic growth, or could its growth goals be achieved by focusing on organic growth for now, followed later by M&A activities again? What new markets should it look to in order to ensure sustainable growth? Sijbesma felt that after a decade of transformations (divestments and acquisitions), it would be healthy for the company to focus fully on organic growth for several years. During that period the company had already indicated it would divest three of its major holdings in joint venture (JV) companies, which would generate the financial capacity for M&A activities again in later years. In the meantime, Sijbesma wanted the company to prove it could grow organically as well.


Case Authors : William W. George, Carin-Isabel Knoop, Amram Migdal

Topic : Strategy & Execution

Related Areas : Business history, Design, Ethics, Financial management, Financial markets, Globalization, Growth strategy, Health, Leadership development, Leadership transitions, Organizational structure, Reorganization, Social responsibility




Calculating Net Present Value (NPV) at 6% for Royal DSM: From Continuous Transformation to Organic Growth Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10001143) -10001143 - -
Year 1 3453588 -6547555 3453588 0.9434 3258102
Year 2 3954673 -2592882 7408261 0.89 3519645
Year 3 3938601 1345719 11346862 0.8396 3306925
Year 4 3235118 4580837 14581980 0.7921 2562516
TOTAL 14581980 12647189




The Net Present Value at 6% discount rate is 2646046

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Payback Period
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Sijbesma Dsm have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Sijbesma Dsm shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.






Formula and Steps to Calculate Net Present Value (NPV) of Royal DSM: From Continuous Transformation to Organic Growth

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Sijbesma Dsm often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Sijbesma Dsm needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.



Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10001143) -10001143 - -
Year 1 3453588 -6547555 3453588 0.8696 3003120
Year 2 3954673 -2592882 7408261 0.7561 2990301
Year 3 3938601 1345719 11346862 0.6575 2589694
Year 4 3235118 4580837 14581980 0.5718 1849689
TOTAL 10432804


The Net NPV after 4 years is 431661

(10432804 - 10001143 )








Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10001143) -10001143 - -
Year 1 3453588 -6547555 3453588 0.8333 2877990
Year 2 3954673 -2592882 7408261 0.6944 2746301
Year 3 3938601 1345719 11346862 0.5787 2279283
Year 4 3235118 4580837 14581980 0.4823 1560146
TOTAL 9463719


The Net NPV after 4 years is -537424

At 20% discount rate the NPV is negative (9463719 - 10001143 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Sijbesma Dsm to discount cash flow at lower discount rates such as 15%.





Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Sijbesma Dsm has a NPV value higher than Zero then finance managers at Sijbesma Dsm can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Sijbesma Dsm, then the stock price of the Sijbesma Dsm should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Sijbesma Dsm should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.






Negotiation Strategy of Royal DSM: From Continuous Transformation to Organic Growth

References & Further Readings

William W. George, Carin-Isabel Knoop, Amram Migdal (2018), "Royal DSM: From Continuous Transformation to Organic Growth Harvard Business Review Case Study. Published by HBR Publications.


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