D-Orbit: Keeping The Thermosphere Clean Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for D-Orbit: Keeping The Thermosphere Clean case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. D-Orbit: Keeping The Thermosphere Clean case study is a Harvard Business School (HBR) case study written by Gregor Pipan, Armen Tiraturyan, Lorenzo Massa, Mike Rosenberg. The D-Orbit: Keeping The Thermosphere Clean (referred as “Orbit Propellant” from here on) case study provides evaluation & decision scenario in field of Strategy & Execution. It also touches upon business topics such as - Value proposition, Strategy, Sustainability.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of D-Orbit: Keeping The Thermosphere Clean Case Study

D-Orbit is an entrepreneurial start-up operating in the aerospace industry, developing a technology for the controlled removal of end-of-life debris from space. The case focuses on the nexus between strategy and (space) sustainability.The emphasis of this case is given to the role of the private sector (in this case entrepreneurial start-ups) in tackling sustainability issues by converting them into opportunities for profits.The case triggers discussions on the tension between market imperatives (the extent to which the solution proposed by D-Orbit offers more value to customers than alternative solutions) and sustainability problems (in this case, "the tragedy of the commons" and issues related to moral hazards) and stimulates reflections on the role the private sector can play in achieving a sustainable future.In order to achieve these objectives, the case presents a challenge faced by Luca Rossettini, founder and president of D-Orbit Srl: whether increasing skepticism on the part of would-be investors concerning the robustness of the current business model (and its customer value proposition) is a signal of possible problems which are worthy of attention and rigorous strategic analysis, or whether it is simply due to a lack of familiarity with the industry, as some of Luca's colleagues suspect. Luca and his team believe that the principal benefit of D-Orbit for satellite operators is that it will allow them to prolong the life cycle of a satellite, saving the propellant destined to be used for de-orbiting maneuvers by the on-board propulsion system. This represents a considerable opportunity cost for satellite operators. However, investors seem worried that the same operations could be performed simply by enlarging the existing on-board propellant tank to carry more fuel. Is this a viable alternative? Is it potentially more attractive to customers? What other benefits might D-Orbit offer?An analysis of the case will progressively lead to discussing possible configurations of the aerospace industry, as well as D-Orbit's main competitors and substitute technologies. It will also lead to a comparison of the three main alternatives from the view point of incremental analysis (i.e. incremental benefits and incremental costs). These are: the situation as is, D-Orbit and enlarging the propellant tank. Such an analysis will help students to realize that, while from a customer's perspective D-Orbit does not offer comparatively strong benefits with respect to viable alternatives, from a sustainability standpoint the solution proposed by D-Orbit offers a way to avoid the tragedy of the commons in space sustainability by eliminating satellite operators' incentives to misbehave.

Case Authors : Gregor Pipan, Armen Tiraturyan, Lorenzo Massa, Mike Rosenberg

Topic : Strategy & Execution

Related Areas : Strategy, Sustainability

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Calculating Net Present Value (NPV) at 6% for D-Orbit: Keeping The Thermosphere Clean Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10020026)	-10020026	-	-
Year 1	3464802	-6555224	3464802	0.9434	3268681
Year 2	3960130	-2595094	7424932	0.89	3524502
Year 3	3937576	1342482	11362508	0.8396	3306065
Year 4	3245487	4587969	14607995	0.7921	2570730
TOTAL			14607995		12669977

The Net Present Value at 6% discount rate is 2649951

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Payback Period
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Orbit Propellant shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Orbit Propellant have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of D-Orbit: Keeping The Thermosphere Clean

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Strategy & Execution Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Orbit Propellant often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Orbit Propellant needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10020026)	-10020026	-	-
Year 1	3464802	-6555224	3464802	0.8696	3012871
Year 2	3960130	-2595094	7424932	0.7561	2994427
Year 3	3937576	1342482	11362508	0.6575	2589020
Year 4	3245487	4587969	14607995	0.5718	1855618
TOTAL					10451936

The Net NPV after 4 years is 431910

(10451936 - 10020026 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10020026)	-10020026	-	-
Year 1	3464802	-6555224	3464802	0.8333	2887335
Year 2	3960130	-2595094	7424932	0.6944	2750090
Year 3	3937576	1342482	11362508	0.5787	2278690
Year 4	3245487	4587969	14607995	0.4823	1565146
TOTAL					9481261

The Net NPV after 4 years is -538765

At 20% discount rate the NPV is negative (9481261 - 10020026 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Orbit Propellant to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Orbit Propellant has a NPV value higher than Zero then finance managers at Orbit Propellant can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Orbit Propellant, then the stock price of the Orbit Propellant should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Orbit Propellant should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of D-Orbit: Keeping The Thermosphere Clean

References & Further Readings

Gregor Pipan, Armen Tiraturyan, Lorenzo Massa, Mike Rosenberg (2018), "D-Orbit: Keeping The Thermosphere Clean Harvard Business Review Case Study. Published by HBR Publications.