ThinkCycle, Supplement to Epodia Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for ThinkCycle, Supplement to Epodia case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. ThinkCycle, Supplement to Epodia case study is a Harvard Business School (HBR) case study written by Lee Fleming, James Quinn. The ThinkCycle, Supplement to Epodia (referred as “Epodia Thinkcycle” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, Innovation, Intellectual property, Marketing, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of ThinkCycle, Supplement to Epodia Case Study

Supplements the case Epodia: Demise of the HBS Case-Writing Monopoly?An abstract is not available for this product.

Case Authors : Lee Fleming, James Quinn

Topic : Technology & Operations

Related Areas : Innovation, Intellectual property, Marketing, Technology

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Calculating Net Present Value (NPV) at 6% for ThinkCycle, Supplement to Epodia Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10024618)	-10024618	-	-
Year 1	3454301	-6570317	3454301	0.9434	3258775
Year 2	3971902	-2598415	7426203	0.89	3534979
Year 3	3946209	1347794	11372412	0.8396	3313313
Year 4	3242324	4590118	14614736	0.7921	2568224
TOTAL			14614736		12675291

The Net Present Value at 6% discount rate is 2650673

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Internal Rate of Return
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Epodia Thinkcycle have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Epodia Thinkcycle shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of ThinkCycle, Supplement to Epodia

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Epodia Thinkcycle often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Epodia Thinkcycle needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10024618)	-10024618	-	-
Year 1	3454301	-6570317	3454301	0.8696	3003740
Year 2	3971902	-2598415	7426203	0.7561	3003329
Year 3	3946209	1347794	11372412	0.6575	2594696
Year 4	3242324	4590118	14614736	0.5718	1853809
TOTAL					10455574

The Net NPV after 4 years is 430956

(10455574 - 10024618 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10024618)	-10024618	-	-
Year 1	3454301	-6570317	3454301	0.8333	2878584
Year 2	3971902	-2598415	7426203	0.6944	2758265
Year 3	3946209	1347794	11372412	0.5787	2283686
Year 4	3242324	4590118	14614736	0.4823	1563621
TOTAL					9484156

The Net NPV after 4 years is -540462

At 20% discount rate the NPV is negative (9484156 - 10024618 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Epodia Thinkcycle to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Epodia Thinkcycle has a NPV value higher than Zero then finance managers at Epodia Thinkcycle can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Epodia Thinkcycle, then the stock price of the Epodia Thinkcycle should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Epodia Thinkcycle should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of ThinkCycle, Supplement to Epodia

References & Further Readings

Lee Fleming, James Quinn (2018), "ThinkCycle, Supplement to Epodia Harvard Business Review Case Study. Published by HBR Publications.