Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping case study is a Harvard Business School (HBR) case study written by Leo Vincenti, Jacques Roy. The Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping (referred as “Bollora Logistics” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, Operations management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping Case Study

BollorA? Logistics Canada is an international freight forwarder based in Saint-Laurent, Quebec and part of the transportation and logistics division of the BollorA? Group, a conglomerate of French companies headed by Vincent BollorA?. Freight forwarders provide their clients with transport solutions by coordinating the modes of transportation used, customs clearance and documentation, port handling, and supervision of all shipping aspects. This case features Marc Gagnon, a new recruit in the sea freight export department of BollorA? Logistics Canada, who has to respond to calls from three clients. The three have asked about different shipments and transactions (transport of mining equipment to New Caledonia, pharmaceutical products to Chile, and circus show materials to Greece). Each client request involves international maritime shipping calling for the choice of a specific Incoterm (version 2010, as defined by the International Chamber of Commerce) and the corresponding estimate. For each of the three situations, the characteristics of the buyer and seller are described, along with their respective business objectives, their relationship, the merchandise and the destination. The three cases are presented in increasing order of difficulty.

Case Authors : Leo Vincenti, Jacques Roy

Topic : Technology & Operations

Related Areas : Operations management

---

Calculating Net Present Value (NPV) at 6% for Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10013000)	-10013000	-	-
Year 1	3472540	-6540460	3472540	0.9434	3275981
Year 2	3965289	-2575171	7437829	0.89	3529093
Year 3	3937514	1362343	11375343	0.8396	3306013
Year 4	3240441	4602784	14615784	0.7921	2566733
TOTAL			14615784		12677820

The Net Present Value at 6% discount rate is 2664820

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Internal Rate of Return
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Bollora Logistics have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Bollora Logistics shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

---

Formula and Steps to Calculate Net Present Value (NPV) of Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Bollora Logistics often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Bollora Logistics needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10013000)	-10013000	-	-
Year 1	3472540	-6540460	3472540	0.8696	3019600
Year 2	3965289	-2575171	7437829	0.7561	2998328
Year 3	3937514	1362343	11375343	0.6575	2588979
Year 4	3240441	4602784	14615784	0.5718	1852733
TOTAL					10459640

The Net NPV after 4 years is 446640

(10459640 - 10013000 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10013000)	-10013000	-	-
Year 1	3472540	-6540460	3472540	0.8333	2893783
Year 2	3965289	-2575171	7437829	0.6944	2753673
Year 3	3937514	1362343	11375343	0.5787	2278654
Year 4	3240441	4602784	14615784	0.4823	1562713
TOTAL					9488823

The Net NPV after 4 years is -524177

At 20% discount rate the NPV is negative (9488823 - 10013000 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Bollora Logistics to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Bollora Logistics has a NPV value higher than Zero then finance managers at Bollora Logistics can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Bollora Logistics, then the stock price of the Bollora Logistics should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Bollora Logistics should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping

References & Further Readings

Leo Vincenti, Jacques Roy (2018), "Bollore Logistics Canada and the Use of Incoterms in International Maritime Shipping Harvard Business Review Case Study. Published by HBR Publications.