Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry case study is a Harvard Business School (HBR) case study written by Benjamin Yen, Yihong Yao. The Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry (referred as “3d Printing” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, Disruptive innovation, Supply chain.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry Case Study

3D printing was a bottom-up process by which materials were laid down in thin successive layers until an object was fully constructed. As an innovation in technique, 3D printing made production conducted at or near the points of purchase or consumption possible. This had a huge impact on traditional manufacturing industry and supply chain management. A variety of key 3D-printing patents expired in 2014, stimulating mass production and adoption of 3D-printing devices. 3D printing was likely to provide a solution to supply chain management challenges by printing low-volume and tailor-made products on-site, a solution that would also reduce materials-supply risks, supply chain network complexity and inventory costs. Imitative innovation, well-established manufacturing infrastructure and relatively low labor and material costs made rapid growth of 3D-printer manufacturing in China possible. In recent years, China rapidly embraced the 3D-printing trend and explored the new, greatly expanded 3D-printing manufacturing and export market space. What role could 3D printing play in changing supply-chain management? What could the short-term and long-term impact of 3D printing on the Chinese manufacturing industry be? Could China leverage the coming 3D-printing trend to reinforce the power of its manufacturing industry?

Case Authors : Benjamin Yen, Yihong Yao

Topic : Technology & Operations

Related Areas : Disruptive innovation, Supply chain

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Calculating Net Present Value (NPV) at 6% for Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10023605)	-10023605	-	-
Year 1	3446373	-6577232	3446373	0.9434	3251295
Year 2	3972351	-2604881	7418724	0.89	3535378
Year 3	3957410	1352529	11376134	0.8396	3322718
Year 4	3250915	4603444	14627049	0.7921	2575029
TOTAL			14627049		12684420

The Net Present Value at 6% discount rate is 2660815

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. 3d Printing shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of 3d Printing have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at 3d Printing often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at 3d Printing needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10023605)	-10023605	-	-
Year 1	3446373	-6577232	3446373	0.8696	2996846
Year 2	3972351	-2604881	7418724	0.7561	3003668
Year 3	3957410	1352529	11376134	0.6575	2602061
Year 4	3250915	4603444	14627049	0.5718	1858721
TOTAL					10461297

The Net NPV after 4 years is 437692

(10461297 - 10023605 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10023605)	-10023605	-	-
Year 1	3446373	-6577232	3446373	0.8333	2871978
Year 2	3972351	-2604881	7418724	0.6944	2758577
Year 3	3957410	1352529	11376134	0.5787	2290168
Year 4	3250915	4603444	14627049	0.4823	1567764
TOTAL					9488486

The Net NPV after 4 years is -535119

At 20% discount rate the NPV is negative (9488486 - 10023605 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of 3d Printing to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of 3d Printing has a NPV value higher than Zero then finance managers at 3d Printing can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at 3d Printing, then the stock price of the 3d Printing should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at 3d Printing should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry

References & Further Readings

Benjamin Yen, Yihong Yao (2018), "Three-Dimensional (3D) Printing: Jolts on Supply Chain Management and the Chinese Manufacturing Industry Harvard Business Review Case Study. Published by HBR Publications.