Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) case study is a Harvard Business School (HBR) case study written by Jacques Neatby, Louis Hebert, Jean Poitras. The Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) (referred as “Vice President” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Decision making, Leadership, Leading teams.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) Case Study

Supplement to case W18067. Two executives at Express Trucking-the vice-president of legal affairs, and the vice-president of sales-were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking's liability, whereas the vice-president of sales feared losing the contract if any changes were made. The company's chief executive officer asked the two executives to resolve this dispute before the upcoming executive team meeting. How would the two executives resolve their differences? The case involves the students in a role play to develop their competence to address typical conflicts between executive team members, by reproducing the complex environment in which executives operate. Students will be assigned the role of the vice-president of legal affairs (9B18M014); the vice-president of sales (9B18M015); or the observer (9B18M016). The authors Louis Hebert and Jean Poitras is affiliated with HEC Montreal.

Case Authors : Jacques Neatby, Louis Hebert, Jean Poitras

Topic : Leadership & Managing People

Related Areas : Decision making, Leadership, Leading teams

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Calculating Net Present Value (NPV) at 6% for Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10019420)	-10019420	-	-
Year 1	3445864	-6573556	3445864	0.9434	3250815
Year 2	3978637	-2594919	7424501	0.89	3540973
Year 3	3938034	1343115	11362535	0.8396	3306449
Year 4	3241905	4585020	14604440	0.7921	2567892
TOTAL			14604440		12666130

The Net Present Value at 6% discount rate is 2646710

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Payback Period
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Vice President have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Vice President shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic)

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Vice President often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Vice President needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10019420)	-10019420	-	-
Year 1	3445864	-6573556	3445864	0.8696	2996403
Year 2	3978637	-2594919	7424501	0.7561	3008421
Year 3	3938034	1343115	11362535	0.6575	2589321
Year 4	3241905	4585020	14604440	0.5718	1853570
TOTAL					10447716

The Net NPV after 4 years is 428296

(10447716 - 10019420 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10019420)	-10019420	-	-
Year 1	3445864	-6573556	3445864	0.8333	2871553
Year 2	3978637	-2594919	7424501	0.6944	2762942
Year 3	3938034	1343115	11362535	0.5787	2278955
Year 4	3241905	4585020	14604440	0.4823	1563419
TOTAL					9476869

The Net NPV after 4 years is -542551

At 20% discount rate the NPV is negative (9476869 - 10019420 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Vice President to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Vice President has a NPV value higher than Zero then finance managers at Vice President can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Vice President, then the stock price of the Vice President should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Vice President should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic)

References & Further Readings

Jacques Neatby, Louis Hebert, Jean Poitras (2018), "Express Trucking: Executive Team Dynamics (Role Play) (B): Vice-President, Sales (Dominic) Harvard Business Review Case Study. Published by HBR Publications.