Young Guru Academy: Culture and the Return on Investment Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Young Guru Academy: Culture and the Return on Investment case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Young Guru Academy: Culture and the Return on Investment case study is a Harvard Business School (HBR) case study written by Kristiana Raube, Jeanne Godleski. The Young Guru Academy: Culture and the Return on Investment (referred as “Winged Selfless” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - Value proposition, Human resource management, Leadership, Managing people, Organizational culture.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Young Guru Academy: Culture and the Return on Investment Case Study

This case focuses on the Young Guru Academy (YGA), a non-profit organization based in Istanbul, Turkey, that emphasizes the importance of building "leaders with selfless confidence" and establishing a "high trust" culture for these pathfinders to thrive as a model to achieve long-term and sustainable social innovation. The organization's underlying cultural philosophy takes the position that individuals who are most effective at inspiring positive change are often those who have both high levels of traditional business competencies and a high degree of socially-oriented skills -- or, in short, "double-winged" leaders. Within organizations like YGA that focuses on social innovation to solve society's ills, these "double-winged" leaders are the "equivalent of being a double-winged bird in organizations, to have a unique model that creates economic value around the world, with technology-based innovations on one wing, and with social development and cultural transformation without the pursuit of profit on the other. In creating an environment for these "double-winged" leaders to thrive, there are three key components that build a culture for blending innovation with a technology approach that creates value: selfless confidence, a climate of trust, and social innovation purpose.

Case Authors : Kristiana Raube, Jeanne Godleski

Topic : Organizational Development

Related Areas : Human resource management, Leadership, Managing people, Organizational culture

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Calculating Net Present Value (NPV) at 6% for Young Guru Academy: Culture and the Return on Investment Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10010456)	-10010456	-	-
Year 1	3455951	-6554505	3455951	0.9434	3260331
Year 2	3957889	-2596616	7413840	0.89	3522507
Year 3	3951324	1354708	11365164	0.8396	3317608
Year 4	3222963	4577671	14588127	0.7921	2552889
TOTAL			14588127		12653335

The Net Present Value at 6% discount rate is 2642879

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Payback Period
3. Net Present Value
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Winged Selfless have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Winged Selfless shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Young Guru Academy: Culture and the Return on Investment

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Organizational Development Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Winged Selfless often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Winged Selfless needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10010456)	-10010456	-	-
Year 1	3455951	-6554505	3455951	0.8696	3005175
Year 2	3957889	-2596616	7413840	0.7561	2992733
Year 3	3951324	1354708	11365164	0.6575	2598060
Year 4	3222963	4577671	14588127	0.5718	1842740
TOTAL					10438707

The Net NPV after 4 years is 428251

(10438707 - 10010456 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10010456)	-10010456	-	-
Year 1	3455951	-6554505	3455951	0.8333	2879959
Year 2	3957889	-2596616	7413840	0.6944	2748534
Year 3	3951324	1354708	11365164	0.5787	2286646
Year 4	3222963	4577671	14588127	0.4823	1554284
TOTAL					9469423

The Net NPV after 4 years is -541033

At 20% discount rate the NPV is negative (9469423 - 10010456 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Winged Selfless to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Winged Selfless has a NPV value higher than Zero then finance managers at Winged Selfless can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Winged Selfless, then the stock price of the Winged Selfless should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Winged Selfless should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Young Guru Academy: Culture and the Return on Investment

References & Further Readings

Kristiana Raube, Jeanne Godleski (2018), "Young Guru Academy: Culture and the Return on Investment Harvard Business Review Case Study. Published by HBR Publications.