Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets case study is a Harvard Business School (HBR) case study written by Wiboon Kittilaksanawong, Mayeni Gueye. The Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets (referred as “Cfao Ttc” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Corporate governance, Emerging markets.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets Case Study

In 2016, the Japanese company Toyota Tsusho Corporation (TTC) acquired the remaining shares of the French trading company Compagnie Francaise de l'Afrique Occidentale (CFAO), which was operating in Africa. That same year, TTC registered its first financial loss in 16 years. Several years earlier, in 2012, TTC had participated in CFAO's equity as its majority shareholder. These strategic moves were all part of TTC's corporate campaign Vision 2015, "Lead the Next", which aimed specifically to reduce its dependence on its parent group by diversifying to increase earnings from non-automotive businesses, rather than targeting African markets as a long-term sustainability plan. What were the motivations of TTC and CFAO in pursuing these transactions? Was the positive performance that followed the acquisition a result of synergies or just a simple sum of the consolidation and an industry trend? Why did TTC move from preserving CFAO's operational autonomy in 2012 to delisting and fully internalizing it in 2016? Was there a link between poor performance in 2016 and the acquisition of CFAO? How should CFAO solve the conflict between its existing automotive customers and the Toyota Group as its main rival? How could CFAO defend its leader position from the entry of major competitors from South Korea, India, and China? Although the Vision 2015 campaign was validated, should TTC revise its global vision strategy and 10-year plan in the future, given its bad year in 2016? Wiboon Kittilaksanawong is affiliated with Saitama University. Mayeni Gueye is affiliated with Nagoya University of Commerce & Business.

Case Authors : Wiboon Kittilaksanawong, Mayeni Gueye

Topic : Innovation & Entrepreneurship

Related Areas : Corporate governance, Emerging markets

Calculating Net Present Value (NPV) at 6% for Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10023930) -10023930 - -
Year 1 3459936 -6563994 3459936 0.9434 3264091
Year 2 3960979 -2603015 7420915 0.89 3525257
Year 3 3961060 1358045 11381975 0.8396 3325782
Year 4 3238951 4596996 14620926 0.7921 2565553
TOTAL 14620926 12680683

The Net Present Value at 6% discount rate is 2656753

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Payback Period
3. Net Present Value
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Cfao Ttc shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Cfao Ttc have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

Formula and Steps to Calculate Net Present Value (NPV) of Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Cfao Ttc often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Cfao Ttc needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10023930) -10023930 - -
Year 1 3459936 -6563994 3459936 0.8696 3008640
Year 2 3960979 -2603015 7420915 0.7561 2995069
Year 3 3961060 1358045 11381975 0.6575 2604461
Year 4 3238951 4596996 14620926 0.5718 1851881
TOTAL 10460051

The Net NPV after 4 years is 436121

(10460051 - 10023930 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10023930) -10023930 - -
Year 1 3459936 -6563994 3459936 0.8333 2883280
Year 2 3960979 -2603015 7420915 0.6944 2750680
Year 3 3961060 1358045 11381975 0.5787 2292280
Year 4 3238951 4596996 14620926 0.4823 1561994
TOTAL 9488234

The Net NPV after 4 years is -535696

At 20% discount rate the NPV is negative (9488234 - 10023930 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Cfao Ttc to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Cfao Ttc has a NPV value higher than Zero then finance managers at Cfao Ttc can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Cfao Ttc, then the stock price of the Cfao Ttc should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Cfao Ttc should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

References & Further Readings

Wiboon Kittilaksanawong, Mayeni Gueye (2018), "Toyota Tsusho Corporation: Acquiring the French CFAO to Penetrate African Markets Harvard Business Review Case Study. Published by HBR Publications.