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CityCenter (A): Vision and Design, Chinese Version Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for CityCenter (A): Vision and Design, Chinese Version case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. CityCenter (A): Vision and Design, Chinese Version case study is a Harvard Business School (HBR) case study written by A. Eugene Kohn, John D. Macomber, Ben Creo. The CityCenter (A): Vision and Design, Chinese Version (referred as “Mirage Mgm” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Corporate governance, Design, Growth strategy, Operations management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment






Case Description of CityCenter (A): Vision and Design, Chinese Version Case Study


To maximize their effectiveness, color cases should be printed in color.CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders. This case explores many issues in the construction of large scale buildings: how to envision such a project, how to manage the architects, how different designs adds value, and what criteria matter in resolving a dispute between designers. The case also explores the construction costs and revenue benefits of having two buildings built with significant leaning away from vertical.


Case Authors : A. Eugene Kohn, John D. Macomber, Ben Creo

Topic : Finance & Accounting

Related Areas : Corporate governance, Design, Growth strategy, Operations management




Calculating Net Present Value (NPV) at 6% for CityCenter (A): Vision and Design, Chinese Version Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10005680) -10005680 - -
Year 1 3454846 -6550834 3454846 0.9434 3259289
Year 2 3970087 -2580747 7424933 0.89 3533363
Year 3 3975128 1394381 11400061 0.8396 3337594
Year 4 3250818 4645199 14650879 0.7921 2574952
TOTAL 14650879 12705198




The Net Present Value at 6% discount rate is 2699518

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Profitability Index
3. Internal Rate of Return
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Mirage Mgm have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Mirage Mgm shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.






Formula and Steps to Calculate Net Present Value (NPV) of CityCenter (A): Vision and Design, Chinese Version

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Mirage Mgm often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Mirage Mgm needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.



Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10005680) -10005680 - -
Year 1 3454846 -6550834 3454846 0.8696 3004214
Year 2 3970087 -2580747 7424933 0.7561 3001956
Year 3 3975128 1394381 11400061 0.6575 2613711
Year 4 3250818 4645199 14650879 0.5718 1858666
TOTAL 10478547


The Net NPV after 4 years is 472867

(10478547 - 10005680 )








Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10005680) -10005680 - -
Year 1 3454846 -6550834 3454846 0.8333 2879038
Year 2 3970087 -2580747 7424933 0.6944 2757005
Year 3 3975128 1394381 11400061 0.5787 2300421
Year 4 3250818 4645199 14650879 0.4823 1567717
TOTAL 9504182


The Net NPV after 4 years is -501498

At 20% discount rate the NPV is negative (9504182 - 10005680 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Mirage Mgm to discount cash flow at lower discount rates such as 15%.





Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Mirage Mgm has a NPV value higher than Zero then finance managers at Mirage Mgm can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Mirage Mgm, then the stock price of the Mirage Mgm should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Mirage Mgm should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.






Negotiation Strategy of CityCenter (A): Vision and Design, Chinese Version

References & Further Readings

A. Eugene Kohn, John D. Macomber, Ben Creo (2018), "CityCenter (A): Vision and Design, Chinese Version Harvard Business Review Case Study. Published by HBR Publications.


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