Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?
At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. BondsinAsia: Trading Bonds on a Global Franchised e-Platform case study is a Harvard Business School (HBR) case study written by Ali F. Farhoomand, Mary Ho, Francois Roy. The BondsinAsia: Trading Bonds on a Global Franchised e-Platform (referred as “Bia Bondsinasia” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, Financial markets, International business.
The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.
One of the most frustrating parts of trading bonds in Asia today is that prior to placing a trade, buyers and sellers must spend hours phoning dealers to get quotes and aggregating market research. In July 2000, HSBC, Deustche Bank, and Citigroup joined forces with Bridge e-Markets to form BondsinAsia (BIA), which aimed at facilitating the trading of Asian fixed-income securities. Officially launched in January 2002, BIA rolled out an electronic trading system in Hong Kong and Singapore. The system replaced paper and telephone information gathering by giving access to online price and research information to market participants on an instantaneous, 24/7 basis. As BIA was preparing to expand its portal to other markets, a number of questions remained on many industry players' minds. How would the legal, regulatory, and technical issues affect BIA's cross-market franchise model?
| Years | Cash Flow | Net Cash Flow | Cumulative Cash Flow |
Discount Rate @ 6 % |
Discounted Cash Flows |
|---|---|---|---|---|---|
| Year 0 | (10029463) | -10029463 | - | - | |
| Year 1 | 3456649 | -6572814 | 3456649 | 0.9434 | 3260990 |
| Year 2 | 3954306 | -2618508 | 7410955 | 0.89 | 3519318 |
| Year 3 | 3949228 | 1330720 | 11360183 | 0.8396 | 3315848 |
| Year 4 | 3234872 | 4565592 | 14595055 | 0.7921 | 2562322 |
| TOTAL | 14595055 | 12658477 |
In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -
Capital Budgeting Approaches
There are four types of capital budgeting techniques that are widely used in the corporate world –
1. Internal Rate of Return
2. Payback Period
3. Profitability Index
4. Net Present Value
Apart from the Payback period method which is an additive method, rest of the methods are based on
Discounted Cash Flow
technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.
Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –
1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Bia Bondsinasia shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Bia Bondsinasia have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0
Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate.
Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.
Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project
In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Bia Bondsinasia often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.
To overcome such scenarios managers at Bia Bondsinasia needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.
After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.
| Years | Cash Flow | Net Cash Flow | Cumulative Cash Flow |
Discount Rate @ 15 % |
Discounted Cash Flows |
|---|---|---|---|---|---|
| Year 0 | (10029463) | -10029463 | - | - | |
| Year 1 | 3456649 | -6572814 | 3456649 | 0.8696 | 3005782 |
| Year 2 | 3954306 | -2618508 | 7410955 | 0.7561 | 2990023 |
| Year 3 | 3949228 | 1330720 | 11360183 | 0.6575 | 2596682 |
| Year 4 | 3234872 | 4565592 | 14595055 | 0.5718 | 1849549 |
| TOTAL | 10442035 |
(10442035 - 10029463 )
If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.
| Years | Cash Flow | Net Cash Flow | Cumulative Cash Flow |
Discount Rate @ 20 % |
Discounted Cash Flows |
|---|---|---|---|---|---|
| Year 0 | (10029463) | -10029463 | - | - | |
| Year 1 | 3456649 | -6572814 | 3456649 | 0.8333 | 2880541 |
| Year 2 | 3954306 | -2618508 | 7410955 | 0.6944 | 2746046 |
| Year 3 | 3949228 | 1330720 | 11360183 | 0.5787 | 2285433 |
| Year 4 | 3234872 | 4565592 | 14595055 | 0.4823 | 1560027 |
| TOTAL | 9472047 |
At 20% discount rate the NPV is negative (9472047 - 10029463 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Bia Bondsinasia to discount cash flow at lower discount rates such as 15%.
Simplest Approach – If the investment project of Bia Bondsinasia has a NPV value higher than Zero then finance managers at Bia Bondsinasia can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.
In theory if the required rate of return or discount rate is chosen correctly by finance managers at Bia Bondsinasia, then the stock price of the Bia Bondsinasia should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.
In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.
Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Bia Bondsinasia should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –
What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.
Understanding of risks involved in the project.
What can impact the cash flow of the project.
What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.
What will be a multi year spillover effect of various taxation regulations.
Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.
Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.
Ali F. Farhoomand, Mary Ho, Francois Roy (2018), "BondsinAsia: Trading Bonds on a Global Franchised e-Platform Harvard Business Review Case Study. Published by HBR Publications.
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