Challenge 4: Business Opportunities in High Potential Developing Countries Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Challenge 4: Business Opportunities in High Potential Developing Countries case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Challenge 4: Business Opportunities in High Potential Developing Countries case study is a Harvard Business School (HBR) case study written by Bruce McKern, Steve De Bonvoisin, Leandro Cuccioli, Raquel Gonzalez-Dalmau. The Challenge 4: Business Opportunities in High Potential Developing Countries (referred as “Ach Jones” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, Growth strategy, Manufacturing, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Challenge 4: Business Opportunities in High Potential Developing Countries Case Study

Based in Charlotte, North Carolina, American Colonial Heritage, Inc. (ACH) was a top-ten U.S. furniture manufacturer focused on the upper end of the indoor home furniture market. Alexandra Jones, who had earned her MBA a few years prior, worked on the International Expansion Team. In this case, Jones secures an opportunity to possibly land a contract to supply the United States government, the biggest of all customers. While Jones and the vice president of sales are ecstatic, other ACH department heads point out that ACH does not have the capacity to fulfill such a contract. Jones, however, is not deterred. The case details her evaluation of international markets-China, India, and Vietnam-for potential to expand ACH's manufacturing capacity. Note: The company, the characters, and the quotations in this case, unless otherwise stated, are fictional and were created by its authors. No reference is intended to any person.

Case Authors : Bruce McKern, Steve De Bonvoisin, Leandro Cuccioli, Raquel Gonzalez-Dalmau

Topic : Global Business

Related Areas : Growth strategy, Manufacturing, Technology

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Calculating Net Present Value (NPV) at 6% for Challenge 4: Business Opportunities in High Potential Developing Countries Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10022434)	-10022434	-	-
Year 1	3453754	-6568680	3453754	0.9434	3258258
Year 2	3964859	-2603821	7418613	0.89	3528710
Year 3	3944024	1340203	11362637	0.8396	3311479
Year 4	3242796	4582999	14605433	0.7921	2568598
TOTAL			14605433		12667046

The Net Present Value at 6% discount rate is 2644612

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Profitability Index
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Ach Jones shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Ach Jones have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Challenge 4: Business Opportunities in High Potential Developing Countries

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Global Business Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Ach Jones often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Ach Jones needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10022434)	-10022434	-	-
Year 1	3453754	-6568680	3453754	0.8696	3003264
Year 2	3964859	-2603821	7418613	0.7561	2998003
Year 3	3944024	1340203	11362637	0.6575	2593260
Year 4	3242796	4582999	14605433	0.5718	1854079
TOTAL					10448606

The Net NPV after 4 years is 426172

(10448606 - 10022434 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10022434)	-10022434	-	-
Year 1	3453754	-6568680	3453754	0.8333	2878128
Year 2	3964859	-2603821	7418613	0.6944	2753374
Year 3	3944024	1340203	11362637	0.5787	2282421
Year 4	3242796	4582999	14605433	0.4823	1563848
TOTAL					9477772

The Net NPV after 4 years is -544662

At 20% discount rate the NPV is negative (9477772 - 10022434 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Ach Jones to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Ach Jones has a NPV value higher than Zero then finance managers at Ach Jones can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Ach Jones, then the stock price of the Ach Jones should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Ach Jones should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Challenge 4: Business Opportunities in High Potential Developing Countries

References & Further Readings

Bruce McKern, Steve De Bonvoisin, Leandro Cuccioli, Raquel Gonzalez-Dalmau (2018), "Challenge 4: Business Opportunities in High Potential Developing Countries Harvard Business Review Case Study. Published by HBR Publications.