Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets case study is a Harvard Business School (HBR) case study written by Yahong Li, Jiangyong Lu, Zhigang Tao, Shangjin Wei. The Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets (referred as “Byd Foxconn” from here on) case study provides evaluation & decision scenario in field of Global Business. It also touches upon business topics such as - Value proposition, Intellectual property, Manufacturing, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets Case Study

In May 2006, Foxconn International Holdings first discovered a trade secret leakage to BYD Company Limited through current and former employees. Despite successful conviction of four individuals involved, prosecutors dropped all criminal charges against BYD in December 2008. Around 400 senior managers and engineers have left Foxconn for BYD since 2003, posing continuous threats of further infringement of intellectual property ("IP") rights. In response to a deep global recession since late 2008, one of Foxconn's strategies has been to increase investments in research on and production of smartphones, which maintain strong demand relative to traditional mobile phones. Because Foxconn's factories are located mainly in emerging markets with high IP risks, the success of this strategy is being threatened by ineffective IP protection. It is imperative for the company to revisit its IP management strategies, not only to protect its research and development investment but also to generate extra revenue for survival. It also has to devise an appropriate litigation strategy against BYD.

Case Authors : Yahong Li, Jiangyong Lu, Zhigang Tao, Shangjin Wei

Topic : Global Business

Related Areas : Intellectual property, Manufacturing, Technology

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Calculating Net Present Value (NPV) at 6% for Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10024861)	-10024861	-	-
Year 1	3461315	-6563546	3461315	0.9434	3265392
Year 2	3975083	-2588463	7436398	0.89	3537810
Year 3	3947709	1359246	11384107	0.8396	3314573
Year 4	3232335	4591581	14616442	0.7921	2560312
TOTAL			14616442		12678086

The Net Present Value at 6% discount rate is 2653225

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Profitability Index
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Byd Foxconn have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Byd Foxconn shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Global Business Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Byd Foxconn often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Byd Foxconn needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10024861)	-10024861	-	-
Year 1	3461315	-6563546	3461315	0.8696	3009839
Year 2	3975083	-2588463	7436398	0.7561	3005734
Year 3	3947709	1359246	11384107	0.6575	2595683
Year 4	3232335	4591581	14616442	0.5718	1848098
TOTAL					10459354

The Net NPV after 4 years is 434493

(10459354 - 10024861 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10024861)	-10024861	-	-
Year 1	3461315	-6563546	3461315	0.8333	2884429
Year 2	3975083	-2588463	7436398	0.6944	2760474
Year 3	3947709	1359246	11384107	0.5787	2284554
Year 4	3232335	4591581	14616442	0.4823	1558804
TOTAL					9488261

The Net NPV after 4 years is -536600

At 20% discount rate the NPV is negative (9488261 - 10024861 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Byd Foxconn to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Byd Foxconn has a NPV value higher than Zero then finance managers at Byd Foxconn can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Byd Foxconn, then the stock price of the Byd Foxconn should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Byd Foxconn should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets

References & Further Readings

Yahong Li, Jiangyong Lu, Zhigang Tao, Shangjin Wei (2018), "Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets Harvard Business Review Case Study. Published by HBR Publications.