THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? case study is a Harvard Business School (HBR) case study written by Roland E. Kidwell, John Cater. The THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? (referred as “Newspaper Lewis” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, .

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? Case Study

Andy Lewis was the fourth-generation publisher and editor of a small family- owned newspaper in rural Mississippi. Lewis faced the challenges of operating a weekly newspaper in a changing industry amid concerns that members of the next generation of the Lewis family did not want to take on operation of either the 133-year-old newspaper or the family-owned insurance agency. The family firm leader is conflicted because he sees himself as both a steward of a family business as well as a steward of an important community asset. Although Andy had successfully managed the paper and the insurance agency and earned a good living for himself and provided for the needs of his family, he believed that he had paid a high price in the sacrifice of his time to achieve these results. The case examines alternative successors to Andy Lewis as editor and publisher of the newspaper; the economic, organizational, and logistical challenges associated with operating a rural weekly newspaper; and the role that an ancillary business played in generating revenue.

Case Authors : Roland E. Kidwell, John Cater

Topic : Innovation & Entrepreneurship

Related Areas :

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Calculating Net Present Value (NPV) at 6% for THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10018896)	-10018896	-	-
Year 1	3443915	-6574981	3443915	0.9434	3248976
Year 2	3967508	-2607473	7411423	0.89	3531068
Year 3	3939683	1332210	11351106	0.8396	3307834
Year 4	3225409	4557619	14576515	0.7921	2554826
TOTAL			14576515		12642704

The Net Present Value at 6% discount rate is 2623808

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Net Present Value
3. Internal Rate of Return
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Newspaper Lewis have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Newspaper Lewis shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET?

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Newspaper Lewis often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Newspaper Lewis needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10018896)	-10018896	-	-
Year 1	3443915	-6574981	3443915	0.8696	2994709
Year 2	3967508	-2607473	7411423	0.7561	3000006
Year 3	3939683	1332210	11351106	0.6575	2590406
Year 4	3225409	4557619	14576515	0.5718	1844138
TOTAL					10429258

The Net NPV after 4 years is 410362

(10429258 - 10018896 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10018896)	-10018896	-	-
Year 1	3443915	-6574981	3443915	0.8333	2869929
Year 2	3967508	-2607473	7411423	0.6944	2755214
Year 3	3939683	1332210	11351106	0.5787	2279909
Year 4	3225409	4557619	14576515	0.4823	1555463
TOTAL					9460516

The Net NPV after 4 years is -558380

At 20% discount rate the NPV is negative (9460516 - 10018896 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Newspaper Lewis to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Newspaper Lewis has a NPV value higher than Zero then finance managers at Newspaper Lewis can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Newspaper Lewis, then the stock price of the Newspaper Lewis should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Newspaper Lewis should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET?

References & Further Readings

Roland E. Kidwell, John Cater (2018), "THE WOODVILLE REPUBLICAN: FAMILY FIRM OR COMMUNITY ASSET? Harvard Business Review Case Study. Published by HBR Publications.