Cypress Semiconductor: A Federation of Entrepreneurs Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Cypress Semiconductor: A Federation of Entrepreneurs case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Cypress Semiconductor: A Federation of Entrepreneurs case study is a Harvard Business School (HBR) case study written by David Caldwell, Charles A. O'Reilly. The Cypress Semiconductor: A Federation of Entrepreneurs (referred as “Cypress Cypress's” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Entrepreneurship, Human resource management, Innovation, Motivating people, Organizational culture, Organizational structure, Strategic planning.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Cypress Semiconductor: A Federation of Entrepreneurs Case Study

In 2011, Cypress Semiconductor was doing well. Their 2010 revenues had grown 32 percent to $884 million, and coupled with diligent cost reduction efforts, their profits before taxes were up nearly 23 percent. In the preceding two years Cypress had eliminated its debt and built up a large cash position. But the semiconductor business was a brutal one demanding both continual cost reductions and innovation. Cypress was a comparatively small player, competing with firms like Samsung that was more than 40 times its size. Cypress founder and CEO, T.J. Rodgers reflected on the challenge of fighting large competitors in a tough environment by saying, "It's all about execution because if you haven't done what you said you were going to do it doesn't matter if you have a good plan or not." In Rodgers' view this meant that to be successful Cypress had to continue to be relentless in driving out costs and be able to generate a stream of new innovations. His solution was to manage Cypress as "a federation of entrepreneurs." This case details the history of the firm and its philosophy and practices that it uses to encourage innovation within its organization. The case gives a comprehensive account of Cypress's approach, people management including hiring and compensation procedures, and information systems. The focus is on Cypress's strategy and practices to stimulate innovation and launch successful new ventures.

Case Authors : David Caldwell, Charles A. O'Reilly

Topic : Innovation & Entrepreneurship

Related Areas : Entrepreneurship, Human resource management, Innovation, Motivating people, Organizational culture, Organizational structure, Strategic planning

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Calculating Net Present Value (NPV) at 6% for Cypress Semiconductor: A Federation of Entrepreneurs Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10019594)	-10019594	-	-
Year 1	3451260	-6568334	3451260	0.9434	3255906
Year 2	3964476	-2603858	7415736	0.89	3528370
Year 3	3960472	1356614	11376208	0.8396	3325289
Year 4	3223515	4580129	14599723	0.7921	2553326
TOTAL			14599723		12662890

The Net Present Value at 6% discount rate is 2643296

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Profitability Index
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Cypress Cypress's shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Cypress Cypress's have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Cypress Semiconductor: A Federation of Entrepreneurs

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Cypress Cypress's often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Cypress Cypress's needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10019594)	-10019594	-	-
Year 1	3451260	-6568334	3451260	0.8696	3001096
Year 2	3964476	-2603858	7415736	0.7561	2997713
Year 3	3960472	1356614	11376208	0.6575	2604075
Year 4	3223515	4580129	14599723	0.5718	1843055
TOTAL					10445939

The Net NPV after 4 years is 426345

(10445939 - 10019594 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10019594)	-10019594	-	-
Year 1	3451260	-6568334	3451260	0.8333	2876050
Year 2	3964476	-2603858	7415736	0.6944	2753108
Year 3	3960472	1356614	11376208	0.5787	2291940
Year 4	3223515	4580129	14599723	0.4823	1554550
TOTAL					9475648

The Net NPV after 4 years is -543946

At 20% discount rate the NPV is negative (9475648 - 10019594 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Cypress Cypress's to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Cypress Cypress's has a NPV value higher than Zero then finance managers at Cypress Cypress's can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Cypress Cypress's, then the stock price of the Cypress Cypress's should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Cypress Cypress's should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Cypress Semiconductor: A Federation of Entrepreneurs

References & Further Readings

David Caldwell, Charles A. O'Reilly (2018), "Cypress Semiconductor: A Federation of Entrepreneurs Harvard Business Review Case Study. Published by HBR Publications.