ZipDial: Reaching The Next 3 Billion Consumers Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for ZipDial: Reaching The Next 3 Billion Consumers case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. ZipDial: Reaching The Next 3 Billion Consumers case study is a Harvard Business School (HBR) case study written by Jesper Sorensen, Laurent De Clara. The ZipDial: Reaching The Next 3 Billion Consumers (referred as “Zipdial Mobile” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Business models, Disruptive innovation, Emerging markets, Entrepreneurship, Marketing, Technology.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of ZipDial: Reaching The Next 3 Billion Consumers Case Study

In early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company's operations to Indonesia and the Philippines, two key markets in Southeast Asia. Having successfully rolled out ZipDial solutions in Bangladesh and Sri Lanka - from their primary market in India - they planned to accelerate expansion into selected markets in the region. Through its proprietary technology platform, ZipDial enabled brands in emerging markets to create, track and manage mobile marketing campaigns, engaging hundreds of millions of consumers who were otherwise unconnected. Building on its user database, the company created engagement opportunities based on user profiles that marketers could leverage to deliver targeted advertising messages. Although poised to take advantage of the continued growth in mobile adoption, the company faced a number of challenges. At a time when India's mobile technology landscape had started to consolidate and new competitors had entered the mobile advertising market, the need to find new sources of financing to support its operations and expansion plans was becoming more pressing. The case traces the evolution of ZipDial since its inception in 2010 as India's first mobile marketing and analytics company. It offers an overview of the latest developments and current strategy, including its approach to bridging the offline-online world through innovative marketing solutions and partnerships with social media platforms such as Facebook and Twitter.

Case Authors : Jesper Sorensen, Laurent De Clara

Topic : Innovation & Entrepreneurship

Related Areas : Business models, Disruptive innovation, Emerging markets, Entrepreneurship, Marketing, Technology

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Calculating Net Present Value (NPV) at 6% for ZipDial: Reaching The Next 3 Billion Consumers Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10004927)	-10004927	-	-
Year 1	3451989	-6552938	3451989	0.9434	3256593
Year 2	3963833	-2589105	7415822	0.89	3527797
Year 3	3956363	1367258	11372185	0.8396	3321839
Year 4	3238304	4605562	14610489	0.7921	2565040
TOTAL			14610489		12671269

The Net Present Value at 6% discount rate is 2666342

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Net Present Value
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Zipdial Mobile shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Zipdial Mobile have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of ZipDial: Reaching The Next 3 Billion Consumers

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Zipdial Mobile often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Zipdial Mobile needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10004927)	-10004927	-	-
Year 1	3451989	-6552938	3451989	0.8696	3001730
Year 2	3963833	-2589105	7415822	0.7561	2997227
Year 3	3956363	1367258	11372185	0.6575	2601373
Year 4	3238304	4605562	14610489	0.5718	1851511
TOTAL					10451841

The Net NPV after 4 years is 446914

(10451841 - 10004927 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10004927)	-10004927	-	-
Year 1	3451989	-6552938	3451989	0.8333	2876658
Year 2	3963833	-2589105	7415822	0.6944	2752662
Year 3	3956363	1367258	11372185	0.5787	2289562
Year 4	3238304	4605562	14610489	0.4823	1561682
TOTAL					9480563

The Net NPV after 4 years is -524364

At 20% discount rate the NPV is negative (9480563 - 10004927 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Zipdial Mobile to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Zipdial Mobile has a NPV value higher than Zero then finance managers at Zipdial Mobile can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Zipdial Mobile, then the stock price of the Zipdial Mobile should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Zipdial Mobile should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of ZipDial: Reaching The Next 3 Billion Consumers

References & Further Readings

Jesper Sorensen, Laurent De Clara (2018), "ZipDial: Reaching The Next 3 Billion Consumers Harvard Business Review Case Study. Published by HBR Publications.