Eve Hall: The African American Investment Fund in Milwaukee Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Eve Hall: The African American Investment Fund in Milwaukee case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Eve Hall: The African American Investment Fund in Milwaukee case study is a Harvard Business School (HBR) case study written by Steven Rogers, Alterrell Mills. The Eve Hall: The African American Investment Fund in Milwaukee (referred as “Minority Chamber” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Decision making, Demographics, Diversity, Entrepreneurial finance, Financial management, Financial markets, Managing people, Strategic planning, Succession planning.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Eve Hall: The African American Investment Fund in Milwaukee Case Study

The case highlights the role of minority chambers of commerce and the background of Eve Hall, a regarded multi-sector leader asked to revive Wisconsin's African-American chamber. This case study examines the lending options that a minority chamber of commerce considers when seeking to maximum value to their constituency. Students learn the challenges minority small business owners and entrepreneurs face, the role of non-financial institutions / community-based organizations in addressing those challenges and the financial tools available to lenders and borrowers in this segment. Students learn how to analyze financing opportunities by assessing the value proposition of chambers of commerce, developing the risk-reward profile of each party involved and deliberate as members of a board to reach a final lending decision.

Case Authors : Steven Rogers, Alterrell Mills

Topic : Innovation & Entrepreneurship

Related Areas : Decision making, Demographics, Diversity, Entrepreneurial finance, Financial management, Financial markets, Managing people, Strategic planning, Succession planning

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Calculating Net Present Value (NPV) at 6% for Eve Hall: The African American Investment Fund in Milwaukee Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10013264)	-10013264	-	-
Year 1	3462739	-6550525	3462739	0.9434	3266735
Year 2	3969773	-2580752	7432512	0.89	3533084
Year 3	3943711	1362959	11376223	0.8396	3311216
Year 4	3238597	4601556	14614820	0.7921	2565272
TOTAL			14614820		12676307

The Net Present Value at 6% discount rate is 2663043

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Payback Period
3. Net Present Value
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Minority Chamber shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Minority Chamber have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Eve Hall: The African American Investment Fund in Milwaukee

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Minority Chamber often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Minority Chamber needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10013264)	-10013264	-	-
Year 1	3462739	-6550525	3462739	0.8696	3011077
Year 2	3969773	-2580752	7432512	0.7561	3001719
Year 3	3943711	1362959	11376223	0.6575	2593054
Year 4	3238597	4601556	14614820	0.5718	1851678
TOTAL					10457528

The Net NPV after 4 years is 444264

(10457528 - 10013264 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10013264)	-10013264	-	-
Year 1	3462739	-6550525	3462739	0.8333	2885616
Year 2	3969773	-2580752	7432512	0.6944	2756787
Year 3	3943711	1362959	11376223	0.5787	2282240
Year 4	3238597	4601556	14614820	0.4823	1561823
TOTAL					9486466

The Net NPV after 4 years is -526798

At 20% discount rate the NPV is negative (9486466 - 10013264 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Minority Chamber to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Minority Chamber has a NPV value higher than Zero then finance managers at Minority Chamber can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Minority Chamber, then the stock price of the Minority Chamber should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Minority Chamber should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Eve Hall: The African American Investment Fund in Milwaukee

References & Further Readings

Steven Rogers, Alterrell Mills (2018), "Eve Hall: The African American Investment Fund in Milwaukee Harvard Business Review Case Study. Published by HBR Publications.