Anjali Kumar - Negotiating a Job Offer (A) Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Anjali Kumar - Negotiating a Job Offer (A) case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Anjali Kumar - Negotiating a Job Offer (A) case study is a Harvard Business School (HBR) case study written by Alison Konrad, Nundini Krishnan. The Anjali Kumar - Negotiating a Job Offer (A) (referred as “Anjali Offer” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Human resource management, Leadership, Negotiations, Organizational culture.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Anjali Kumar - Negotiating a Job Offer (A) Case Study

Anjali Kumar receives her first job offer after graduation at an organization she admires, with interesting work and good benefits, but the salary is low. Also, she is unsure whether the position offers any advancement opportunities. At the end of the A case, Anjali has to decide whether to accept the offer, decline the offer, or try to negotiate a better offer, even though she had received no other offers at the time. The B case describes Anjali's efforts to negotiate with the potential employer, and the employer's response.

Case Authors : Alison Konrad, Nundini Krishnan

Topic : Leadership & Managing People

Related Areas : Human resource management, Leadership, Negotiations, Organizational culture

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Calculating Net Present Value (NPV) at 6% for Anjali Kumar - Negotiating a Job Offer (A) Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10009966)	-10009966	-	-
Year 1	3469220	-6540746	3469220	0.9434	3272849
Year 2	3972523	-2568223	7441743	0.89	3535531
Year 3	3954203	1385980	11395946	0.8396	3320025
Year 4	3247957	4633937	14643903	0.7921	2572686
TOTAL			14643903		12701092

The Net Present Value at 6% discount rate is 2691126

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Internal Rate of Return
3. Profitability Index
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Anjali Offer have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Anjali Offer shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Anjali Kumar - Negotiating a Job Offer (A)

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Anjali Offer often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Anjali Offer needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10009966)	-10009966	-	-
Year 1	3469220	-6540746	3469220	0.8696	3016713
Year 2	3972523	-2568223	7441743	0.7561	3003798
Year 3	3954203	1385980	11395946	0.6575	2599953
Year 4	3247957	4633937	14643903	0.5718	1857030
TOTAL					10477494

The Net NPV after 4 years is 467528

(10477494 - 10009966 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10009966)	-10009966	-	-
Year 1	3469220	-6540746	3469220	0.8333	2891017
Year 2	3972523	-2568223	7441743	0.6944	2758697
Year 3	3954203	1385980	11395946	0.5787	2288312
Year 4	3247957	4633937	14643903	0.4823	1566337
TOTAL					9504362

The Net NPV after 4 years is -505604

At 20% discount rate the NPV is negative (9504362 - 10009966 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Anjali Offer to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Anjali Offer has a NPV value higher than Zero then finance managers at Anjali Offer can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Anjali Offer, then the stock price of the Anjali Offer should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Anjali Offer should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Anjali Kumar - Negotiating a Job Offer (A)

References & Further Readings

Alison Konrad, Nundini Krishnan (2018), "Anjali Kumar - Negotiating a Job Offer (A) Harvard Business Review Case Study. Published by HBR Publications.