Granite Rock Co. Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Granite Rock Co. case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Granite Rock Co. case study is a Harvard Business School (HBR) case study written by James C. Collins, Dave Witherow. The Granite Rock Co. (referred as “Granite Rock” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Customer service, Leadership, Product development.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Granite Rock Co. Case Study

Granite Rock is an exceptionally well-run company and has consistently gained market share in a commodity business dominated by multinational giants, in spite of a 6% price premium. The case contains a brief history of Granite Rock from its founding in 1895 until 1992, the year the company received the Malcolm Baldrige National Quality Award. Gives an opportunity to observe an ideologically driven company that has put its values to work for the company. Discusses the inner workings of Granite Rock, which is rich with mechanisms and management practices that drive the organization to continually improve the critical aspects of its business. The entire organization and management are driven by a passion for the process of continuous improvement. Illustrates how processes and mechanisms can be institutionalized so that a company can become an exciting and vibrant "ticking clock."

Case Authors : James C. Collins, Dave Witherow

Topic : Leadership & Managing People

Related Areas : Customer service, Leadership, Product development

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Calculating Net Present Value (NPV) at 6% for Granite Rock Co. Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10019339)	-10019339	-	-
Year 1	3450348	-6568991	3450348	0.9434	3255045
Year 2	3981780	-2587211	7432128	0.89	3543770
Year 3	3950933	1363722	11383061	0.8396	3317280
Year 4	3239782	4603504	14622843	0.7921	2566211
TOTAL			14622843		12682306

The Net Present Value at 6% discount rate is 2662967

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Granite Rock have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Granite Rock shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Granite Rock Co.

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Granite Rock often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Granite Rock needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10019339)	-10019339	-	-
Year 1	3450348	-6568991	3450348	0.8696	3000303
Year 2	3981780	-2587211	7432128	0.7561	3010798
Year 3	3950933	1363722	11383061	0.6575	2597803
Year 4	3239782	4603504	14622843	0.5718	1852356
TOTAL					10461259

The Net NPV after 4 years is 441920

(10461259 - 10019339 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10019339)	-10019339	-	-
Year 1	3450348	-6568991	3450348	0.8333	2875290
Year 2	3981780	-2587211	7432128	0.6944	2765125
Year 3	3950933	1363722	11383061	0.5787	2286420
Year 4	3239782	4603504	14622843	0.4823	1562395
TOTAL					9489229

The Net NPV after 4 years is -530110

At 20% discount rate the NPV is negative (9489229 - 10019339 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Granite Rock to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Granite Rock has a NPV value higher than Zero then finance managers at Granite Rock can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Granite Rock, then the stock price of the Granite Rock should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Granite Rock should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Granite Rock Co.

References & Further Readings

James C. Collins, Dave Witherow (2018), "Granite Rock Co. Harvard Business Review Case Study. Published by HBR Publications.