Schulich School of Medicine: Opportunities Through Alternative Career Models Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Schulich School of Medicine: Opportunities Through Alternative Career Models case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Schulich School of Medicine: Opportunities Through Alternative Career Models case study is a Harvard Business School (HBR) case study written by Murray J. Bryant, Ken Mark. The Schulich School of Medicine: Opportunities Through Alternative Career Models (referred as “Department Lehman” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Human resource management, Leading teams.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Schulich School of Medicine: Opportunities Through Alternative Career Models Case Study

Dr. Michael Lehman was the newly appointed external chairman of the Department of Anatomy and Cell Biology (the department) at the Schulich School of Medicine and Dentistry. He had been brought in specifically to address the consistent underperformance of the department. Department members had divided into two camps - clinical teaching and research - and open conflict existed between members with the result that the clinical anatomy division was considering leaving the faculty. Another area of concern involved the declining research output by the cell biology division; many research programs had stalled, resulting in the loss of external funding. Lehman wondered how to balance competing interests and incentives with his five-year plan. His overall strategy was three-fold: keep the department together; enable faculty to generate scholarly research; and rejuvenate research activities. From a change-management perspective, Lehman wanted to identify his key challenges and develop a plan of action for each issue. He thought about how to implement change in his new department.

Case Authors : Murray J. Bryant, Ken Mark

Topic : Leadership & Managing People

Related Areas : Human resource management, Leading teams

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Calculating Net Present Value (NPV) at 6% for Schulich School of Medicine: Opportunities Through Alternative Career Models Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10013752)	-10013752	-	-
Year 1	3467377	-6546375	3467377	0.9434	3271110
Year 2	3970244	-2576131	7437621	0.89	3533503
Year 3	3939084	1362953	11376705	0.8396	3307331
Year 4	3236309	4599262	14613014	0.7921	2563460
TOTAL			14613014		12675404

The Net Present Value at 6% discount rate is 2661652

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Internal Rate of Return
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Department Lehman have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Department Lehman shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

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Formula and Steps to Calculate Net Present Value (NPV) of Schulich School of Medicine: Opportunities Through Alternative Career Models

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Department Lehman often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Department Lehman needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10013752)	-10013752	-	-
Year 1	3467377	-6546375	3467377	0.8696	3015110
Year 2	3970244	-2576131	7437621	0.7561	3002075
Year 3	3939084	1362953	11376705	0.6575	2590012
Year 4	3236309	4599262	14613014	0.5718	1850370
TOTAL					10457567

The Net NPV after 4 years is 443815

(10457567 - 10013752 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10013752)	-10013752	-	-
Year 1	3467377	-6546375	3467377	0.8333	2889481
Year 2	3970244	-2576131	7437621	0.6944	2757114
Year 3	3939084	1362953	11376705	0.5787	2279563
Year 4	3236309	4599262	14613014	0.4823	1560720
TOTAL					9486877

The Net NPV after 4 years is -526875

At 20% discount rate the NPV is negative (9486877 - 10013752 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Department Lehman to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Department Lehman has a NPV value higher than Zero then finance managers at Department Lehman can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Department Lehman, then the stock price of the Department Lehman should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Department Lehman should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Schulich School of Medicine: Opportunities Through Alternative Career Models

References & Further Readings

Murray J. Bryant, Ken Mark (2018), "Schulich School of Medicine: Opportunities Through Alternative Career Models Harvard Business Review Case Study. Published by HBR Publications.