Silicon Valley Bank: The On-Call Associates Program Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Silicon Valley Bank: The On-Call Associates Program case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Silicon Valley Bank: The On-Call Associates Program case study is a Harvard Business School (HBR) case study written by Sarah A Soule, Davina Drabkin. The Silicon Valley Bank: The On-Call Associates Program (referred as “Svb Edmonds” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Gender, Motivating people, Organizational culture.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

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Case Description of Silicon Valley Bank: The On-Call Associates Program Case Study

Melissa Stepanis, deal team leader for Silicon Valley Bank's (SVB) New York tech lending group, had been on maternity leave. When she met with her manager to discuss her anticipated return to work, she was not ready to come back. Not wanting to make commitments that she might not be able to keep, she quit. For Chris Edmonds-Waters, SVB's head of human resources, Stepanis's somewhat unexpected departure was concerning. She was the latest example in a growing trend of women who had left the company. Despite SVB's unique approach to work-life balance and the extent to which it supported employees, Edmonds-Waters had noted that SVB was losing women-although the proportion of men to women was fairly equal at junior level positions in the company, such was not the case at senior levels. SVB was losing talented and promising women-women, who if they stayed with SVB, would likely progress into senior and executive positions. As Edmonds-Waters talked to colleagues about his observations, he realized (1) SVB could be doing more to support and retain talented employees like Stepanis, and (2) he was in a position to make changes. This case details the development of SVB's On-Call Associates Program. The goal was to help retain talented and high potential employees who might otherwise leave the company. While in its early stages, the program offered promise and SVB was deciding just how much to grow it.

Case Authors : Sarah A Soule, Davina Drabkin

Topic : Leadership & Managing People

Related Areas : Gender, Motivating people, Organizational culture

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Calculating Net Present Value (NPV) at 6% for Silicon Valley Bank: The On-Call Associates Program Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10014106)	-10014106	-	-
Year 1	3452736	-6561370	3452736	0.9434	3257298
Year 2	3965373	-2595997	7418109	0.89	3529168
Year 3	3975247	1379250	11393356	0.8396	3337694
Year 4	3231683	4610933	14625039	0.7921	2559796
TOTAL			14625039		12683956

The Net Present Value at 6% discount rate is 2669850

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

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Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Payback Period
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Svb Edmonds shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Svb Edmonds have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

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Formula and Steps to Calculate Net Present Value (NPV) of Silicon Valley Bank: The On-Call Associates Program

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Svb Edmonds often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Svb Edmonds needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10014106)	-10014106	-	-
Year 1	3452736	-6561370	3452736	0.8696	3002379
Year 2	3965373	-2595997	7418109	0.7561	2998392
Year 3	3975247	1379250	11393356	0.6575	2613789
Year 4	3231683	4610933	14625039	0.5718	1847725
TOTAL					10462285

The Net NPV after 4 years is 448179

(10462285 - 10014106 )

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Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10014106)	-10014106	-	-
Year 1	3452736	-6561370	3452736	0.8333	2877280
Year 2	3965373	-2595997	7418109	0.6944	2753731
Year 3	3975247	1379250	11393356	0.5787	2300490
Year 4	3231683	4610933	14625039	0.4823	1558489
TOTAL					9489991

The Net NPV after 4 years is -524115

At 20% discount rate the NPV is negative (9489991 - 10014106 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Svb Edmonds to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Svb Edmonds has a NPV value higher than Zero then finance managers at Svb Edmonds can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Svb Edmonds, then the stock price of the Svb Edmonds should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Svb Edmonds should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

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Negotiation Strategy of Silicon Valley Bank: The On-Call Associates Program

References & Further Readings

Sarah A Soule, Davina Drabkin (2018), "Silicon Valley Bank: The On-Call Associates Program Harvard Business Review Case Study. Published by HBR Publications.