Kvantum Inc.: Social Media Dilemma and Talent Retention Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Kvantum Inc.: Social Media Dilemma and Talent Retention case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Kvantum Inc.: Social Media Dilemma and Talent Retention case study is a Harvard Business School (HBR) case study written by Gaatha Gulyani, Jyotsna Bhatnagar. The Kvantum Inc.: Social Media Dilemma and Talent Retention (referred as “Kvantum Misbehaviour” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Social platforms, Talent management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Kvantum Inc.: Social Media Dilemma and Talent Retention Case Study

The chief executive officer of Kvantum Inc. received a distressing email from the human resources manager at Data Research Services. The two companies shared office space, and Data Research Services had invested seed capital in Kvantum. However, a Data Research Services employee was now accusing one of Kvantum's most competent junior data scientists of harassment. The Kvantum employee had apparently approached the Data Research Services employee personally and then again through a popular social networking website. If the allegations were verified, Kvantum could lose a valuable employee. Moreover, a workplace scandal could adversely impact the start-up's reputation. The issue required immediate action. Should it be considered misbehaviour? If so, what kind of misbehaviour? Most importantly, how should Kvantum resolve the problem? Gaatha Gulyani is affiliated with Management Development Institute.

Case Authors : Gaatha Gulyani, Jyotsna Bhatnagar

Topic : Leadership & Managing People

Related Areas : Social platforms, Talent management

Calculating Net Present Value (NPV) at 6% for Kvantum Inc.: Social Media Dilemma and Talent Retention Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10008928) -10008928 - -
Year 1 3450038 -6558890 3450038 0.9434 3254753
Year 2 3970754 -2588136 7420792 0.89 3533957
Year 3 3973975 1385839 11394767 0.8396 3336626
Year 4 3222544 4608383 14617311 0.7921 2552557
TOTAL 14617311 12677892

The Net Present Value at 6% discount rate is 2668964

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Net Present Value
3. Payback Period
4. Profitability Index

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Kvantum Misbehaviour have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Kvantum Misbehaviour shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

Formula and Steps to Calculate Net Present Value (NPV) of Kvantum Inc.: Social Media Dilemma and Talent Retention

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Kvantum Misbehaviour often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Kvantum Misbehaviour needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10008928) -10008928 - -
Year 1 3450038 -6558890 3450038 0.8696 3000033
Year 2 3970754 -2588136 7420792 0.7561 3002460
Year 3 3973975 1385839 11394767 0.6575 2612953
Year 4 3222544 4608383 14617311 0.5718 1842500
TOTAL 10457947

The Net NPV after 4 years is 449019

(10457947 - 10008928 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10008928) -10008928 - -
Year 1 3450038 -6558890 3450038 0.8333 2875032
Year 2 3970754 -2588136 7420792 0.6944 2757468
Year 3 3973975 1385839 11394767 0.5787 2299754
Year 4 3222544 4608383 14617311 0.4823 1554082
TOTAL 9486336

The Net NPV after 4 years is -522592

At 20% discount rate the NPV is negative (9486336 - 10008928 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Kvantum Misbehaviour to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Kvantum Misbehaviour has a NPV value higher than Zero then finance managers at Kvantum Misbehaviour can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Kvantum Misbehaviour, then the stock price of the Kvantum Misbehaviour should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Kvantum Misbehaviour should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

What can impact the cash flow of the project.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

References & Further Readings

Gaatha Gulyani, Jyotsna Bhatnagar (2018), "Kvantum Inc.: Social Media Dilemma and Talent Retention Harvard Business Review Case Study. Published by HBR Publications.