The Sharing Economy: Your Business Model's Friend or Foe? Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for The Sharing Economy: Your Business Model's Friend or Foe? case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. The Sharing Economy: Your Business Model's Friend or Foe? case study is a Harvard Business School (HBR) case study written by Wolfgang Kathan, Kurt Matzler, Viktoria Veider. The The Sharing Economy: Your Business Model's Friend or Foe? (referred as “Sharing Economy” from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. It also touches upon business topics such as - Value proposition, Change management, Economy, Entrepreneurship, Sales, Sustainability.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of The Sharing Economy: Your Business Model's Friend or Foe? Case Study

The sharing economy, a rising pattern in consumption behavior that is essentially based on accessing and reusing products to utilize idle capacity, presents both tremendous possibilities and significant threats for emerging as well as incumbent businesses. As of today, it is unclear whether this economy is merely another ephemeral trend in consumption or whether we are experiencing a real shift in how goods are accessed, distributed, and used. Furthermore, little is known about how existing business models are affected by the sharing economy. These two issues represent the central motivation for the development of this article. Consequently, an examination of why the sharing economy has the potential to produce a long-term transformation in consumption behavior is followed by a consideration of how this change might affect companies' business models. Based on a renowned business model framework and a variety of current illustrative examples, we propose central questions managers have to ask themselves in order to be prepared to respond to changes brought about by this new economic trend.

Case Authors : Wolfgang Kathan, Kurt Matzler, Viktoria Veider

Topic : Leadership & Managing People

Related Areas : Change management, Economy, Entrepreneurship, Sales, Sustainability

---

Calculating Net Present Value (NPV) at 6% for The Sharing Economy: Your Business Model's Friend or Foe? Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10019564)	-10019564	-	-
Year 1	3453743	-6565821	3453743	0.9434	3258248
Year 2	3956409	-2609412	7410152	0.89	3521190
Year 3	3963420	1354008	11373572	0.8396	3327764
Year 4	3236135	4590143	14609707	0.7921	2563322
TOTAL			14609707		12670524

The Net Present Value at 6% discount rate is 2650960

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Net Present Value
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Sharing Economy shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Sharing Economy have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

---

Formula and Steps to Calculate Net Present Value (NPV) of The Sharing Economy: Your Business Model's Friend or Foe?

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Leadership & Managing People Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Sharing Economy often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Sharing Economy needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10019564)	-10019564	-	-
Year 1	3453743	-6565821	3453743	0.8696	3003255
Year 2	3956409	-2609412	7410152	0.7561	2991614
Year 3	3963420	1354008	11373572	0.6575	2606013
Year 4	3236135	4590143	14609707	0.5718	1850271
TOTAL					10451152

The Net NPV after 4 years is 431588

(10451152 - 10019564 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10019564)	-10019564	-	-
Year 1	3453743	-6565821	3453743	0.8333	2878119
Year 2	3956409	-2609412	7410152	0.6944	2747506
Year 3	3963420	1354008	11373572	0.5787	2293646
Year 4	3236135	4590143	14609707	0.4823	1560636
TOTAL					9479907

The Net NPV after 4 years is -539657

At 20% discount rate the NPV is negative (9479907 - 10019564 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Sharing Economy to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Sharing Economy has a NPV value higher than Zero then finance managers at Sharing Economy can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Sharing Economy, then the stock price of the Sharing Economy should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Sharing Economy should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of The Sharing Economy: Your Business Model's Friend or Foe?

References & Further Readings

Wolfgang Kathan, Kurt Matzler, Viktoria Veider (2018), "The Sharing Economy: Your Business Model's Friend or Foe? Harvard Business Review Case Study. Published by HBR Publications.