×




IN-fusion, Inc. Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for IN-fusion, Inc. case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. IN-fusion, Inc. case study is a Harvard Business School (HBR) case study written by Susan Chaplinsky. The IN-fusion, Inc. (referred as “Dcf Vc” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Venture capital.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment






Case Description of IN-fusion, Inc. Case Study


This case is designed as an introductory exercise to familiarize students with several methods used to value early-stage companies. The value of a young biotech company is compared under the venture capital (VC), discounted cash flow (DCF), and real option methods of valuation. Students are asked to value the firm under the VC and DCF methods and then compare those values to the value obtained under the real option method. It is suggested that the student spreadsheet (UV4357) be assigned in advance of the class with instructions to have students value the firm under the VC and DCF methods. A separate worksheet in the file (which can be hidden at the instructor's discretion) provides the option valuation for later discussion purposes. A technical note, "Valuing the Early-Stage Company" (UV1363), covering the basics of the VC and DCF methods of valuation can be assigned with the case.


Case Authors : Susan Chaplinsky

Topic : Finance & Accounting

Related Areas : Venture capital




Calculating Net Present Value (NPV) at 6% for IN-fusion, Inc. Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10013716) -10013716 - -
Year 1 3463157 -6550559 3463157 0.9434 3267129
Year 2 3967416 -2583143 7430573 0.89 3530986
Year 3 3936268 1353125 11366841 0.8396 3304967
Year 4 3251812 4604937 14618653 0.7921 2575740
TOTAL 14618653 12678822




The Net Present Value at 6% discount rate is 2665106

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Net Present Value
3. Internal Rate of Return
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Dcf Vc shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Dcf Vc have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.






Formula and Steps to Calculate Net Present Value (NPV) of IN-fusion, Inc.

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Dcf Vc often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Dcf Vc needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.



Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10013716) -10013716 - -
Year 1 3463157 -6550559 3463157 0.8696 3011441
Year 2 3967416 -2583143 7430573 0.7561 2999936
Year 3 3936268 1353125 11366841 0.6575 2588160
Year 4 3251812 4604937 14618653 0.5718 1859234
TOTAL 10458772


The Net NPV after 4 years is 445056

(10458772 - 10013716 )








Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10013716) -10013716 - -
Year 1 3463157 -6550559 3463157 0.8333 2885964
Year 2 3967416 -2583143 7430573 0.6944 2755150
Year 3 3936268 1353125 11366841 0.5787 2277933
Year 4 3251812 4604937 14618653 0.4823 1568196
TOTAL 9487243


The Net NPV after 4 years is -526473

At 20% discount rate the NPV is negative (9487243 - 10013716 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Dcf Vc to discount cash flow at lower discount rates such as 15%.





Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Dcf Vc has a NPV value higher than Zero then finance managers at Dcf Vc can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Dcf Vc, then the stock price of the Dcf Vc should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Dcf Vc should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.






Negotiation Strategy of IN-fusion, Inc.

References & Further Readings

Susan Chaplinsky (2018), "IN-fusion, Inc. Harvard Business Review Case Study. Published by HBR Publications.


Ezion Holdings SWOT Analysis / TOWS Matrix

Energy , Oil Well Services & Equipment


EKF Diagnostics SWOT Analysis / TOWS Matrix

Technology , Scientific & Technical Instr.


Foundation Building SWOT Analysis / TOWS Matrix

Capital Goods , Constr. - Supplies & Fixtures


RITES SWOT Analysis / TOWS Matrix

Services , Business Services


Peel Mining Ltd SWOT Analysis / TOWS Matrix

Basic Materials , Gold & Silver


Sun Cheong Creative Development SWOT Analysis / TOWS Matrix

Basic Materials , Fabricated Plastic & Rubber


Helmer Directional SWOT Analysis / TOWS Matrix

Consumer Cyclical , Apparel/Accessories


Marco SWOT Analysis / TOWS Matrix

Technology , Office Equipment


Cyclacel SWOT Analysis / TOWS Matrix

Healthcare , Biotechnology & Drugs