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Marine Stewardship Council (B): Departing in Uncharted Waters SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Marine Stewardship Council (B): Departing in Uncharted Waters


Deals with the actual implementation of the Marine Stewardship Council (MSC). Explains in detail the certification process for fisheries. This process is a best-practice example for cooperation between environmental groups and corporations. The case raises the role of nongovernmental organizations when cooperating with industry.

Authors :: Ulrich Steger, George Radler

Topics :: Leadership & Managing People

Tags :: International business, Joint ventures, Operations management, Organizational culture, Sustainability, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Marine Stewardship Council (B): Departing in Uncharted Waters" written by Ulrich Steger, George Radler includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Stewardship Marine facing as an external strategic factors. Some of the topics covered in Marine Stewardship Council (B): Departing in Uncharted Waters case study are - Strategic Management Strategies, International business, Joint ventures, Operations management, Organizational culture, Sustainability and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Marine Stewardship Council (B): Departing in Uncharted Waters casestudy better are - – increasing commodity prices, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, digital marketing is dominated by two big players Facebook and Google, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Marine Stewardship Council (B): Departing in Uncharted Waters


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Marine Stewardship Council (B): Departing in Uncharted Waters case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Stewardship Marine, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Stewardship Marine operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Marine Stewardship Council (B): Departing in Uncharted Waters can be done for the following purposes –
1. Strategic planning using facts provided in Marine Stewardship Council (B): Departing in Uncharted Waters case study
2. Improving business portfolio management of Stewardship Marine
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Stewardship Marine




Strengths Marine Stewardship Council (B): Departing in Uncharted Waters | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Stewardship Marine in Marine Stewardship Council (B): Departing in Uncharted Waters Harvard Business Review case study are -

Training and development

– Stewardship Marine has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Marine Stewardship Council (B): Departing in Uncharted Waters Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Stewardship Marine is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Stewardship Marine is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Marine Stewardship Council (B): Departing in Uncharted Waters Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Stewardship Marine in the sector have low bargaining power. Marine Stewardship Council (B): Departing in Uncharted Waters has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Stewardship Marine to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Stewardship Marine is present in almost all the verticals within the industry. This has provided firm in Marine Stewardship Council (B): Departing in Uncharted Waters case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Stewardship Marine digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Stewardship Marine has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Stewardship Marine is one of the leading recruiters in the industry. Managers in the Marine Stewardship Council (B): Departing in Uncharted Waters are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Operational resilience

– The operational resilience strategy in the Marine Stewardship Council (B): Departing in Uncharted Waters Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Stewardship Marine has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Stewardship Marine to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Leadership & Managing People industry

– Marine Stewardship Council (B): Departing in Uncharted Waters firm has clearly differentiated products in the market place. This has enabled Stewardship Marine to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Stewardship Marine to invest into research and development (R&D) and innovation.

Strong track record of project management

– Stewardship Marine is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Leadership & Managing People field

– Stewardship Marine is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Stewardship Marine in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Stewardship Marine has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Marine Stewardship Council (B): Departing in Uncharted Waters - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Marine Stewardship Council (B): Departing in Uncharted Waters | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Marine Stewardship Council (B): Departing in Uncharted Waters are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Stewardship Marine supply chain. Even after few cautionary changes mentioned in the HBR case study - Marine Stewardship Council (B): Departing in Uncharted Waters, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Stewardship Marine vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– After analyzing the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Stewardship Marine has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Workers concerns about automation

– As automation is fast increasing in the segment, Stewardship Marine needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As Marine Stewardship Council (B): Departing in Uncharted Waters HBR case study mentions - Stewardship Marine takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Stewardship Marine is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Marine Stewardship Council (B): Departing in Uncharted Waters can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Lack of clear differentiation of Stewardship Marine products

– To increase the profitability and margins on the products, Stewardship Marine needs to provide more differentiated products than what it is currently offering in the marketplace.

Low market penetration in new markets

– Outside its home market of Stewardship Marine, firm in the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Marine Stewardship Council (B): Departing in Uncharted Waters HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Stewardship Marine has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters, it seems that the employees of Stewardship Marine don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters, is just above the industry average. Stewardship Marine needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Marine Stewardship Council (B): Departing in Uncharted Waters | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Marine Stewardship Council (B): Departing in Uncharted Waters are -

Using analytics as competitive advantage

– Stewardship Marine has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Marine Stewardship Council (B): Departing in Uncharted Waters - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Stewardship Marine to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Stewardship Marine is facing challenges because of the dominance of functional experts in the organization. Marine Stewardship Council (B): Departing in Uncharted Waters case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Stewardship Marine can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Stewardship Marine to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Stewardship Marine to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Stewardship Marine can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Stewardship Marine can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Stewardship Marine in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Stewardship Marine can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Stewardship Marine can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Stewardship Marine to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Stewardship Marine can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Low interest rates

– Even though inflation is raising its head in most developed economies, Stewardship Marine can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Stewardship Marine can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Marine Stewardship Council (B): Departing in Uncharted Waters suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Stewardship Marine can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.




Threats Marine Stewardship Council (B): Departing in Uncharted Waters External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Stewardship Marine needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Environmental challenges

– Stewardship Marine needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Stewardship Marine can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Marine Stewardship Council (B): Departing in Uncharted Waters, Stewardship Marine may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Stewardship Marine will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Stewardship Marine in the Leadership & Managing People sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Stewardship Marine.

Technology acceleration in Forth Industrial Revolution

– Stewardship Marine has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Stewardship Marine needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Stewardship Marine demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Stewardship Marine can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Stewardship Marine high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Stewardship Marine needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.




Weighted SWOT Analysis of Marine Stewardship Council (B): Departing in Uncharted Waters Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Marine Stewardship Council (B): Departing in Uncharted Waters needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Marine Stewardship Council (B): Departing in Uncharted Waters is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Marine Stewardship Council (B): Departing in Uncharted Waters is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Marine Stewardship Council (B): Departing in Uncharted Waters is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Stewardship Marine needs to make to build a sustainable competitive advantage.



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