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Hyrule Cinemas: Pricing Movies and Popcorn SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Hyrule Cinemas: Pricing Movies and Popcorn


Hyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable.

Authors :: Mehmet Begen, Robert Cianfarani

Topics :: Leadership & Managing People

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Hyrule Cinemas: Pricing Movies and Popcorn" written by Mehmet Begen, Robert Cianfarani includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Hyrule Cinemas facing as an external strategic factors. Some of the topics covered in Hyrule Cinemas: Pricing Movies and Popcorn case study are - Strategic Management Strategies, and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Hyrule Cinemas: Pricing Movies and Popcorn casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Hyrule Cinemas: Pricing Movies and Popcorn


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Hyrule Cinemas: Pricing Movies and Popcorn case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hyrule Cinemas, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hyrule Cinemas operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hyrule Cinemas: Pricing Movies and Popcorn can be done for the following purposes –
1. Strategic planning using facts provided in Hyrule Cinemas: Pricing Movies and Popcorn case study
2. Improving business portfolio management of Hyrule Cinemas
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hyrule Cinemas




Strengths Hyrule Cinemas: Pricing Movies and Popcorn | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Hyrule Cinemas in Hyrule Cinemas: Pricing Movies and Popcorn Harvard Business Review case study are -

Ability to recruit top talent

– Hyrule Cinemas is one of the leading recruiters in the industry. Managers in the Hyrule Cinemas: Pricing Movies and Popcorn are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Hyrule Cinemas in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to lead change in Leadership & Managing People field

– Hyrule Cinemas is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Hyrule Cinemas in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the Hyrule Cinemas: Pricing Movies and Popcorn Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of Hyrule Cinemas in the sector have low bargaining power. Hyrule Cinemas: Pricing Movies and Popcorn has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Hyrule Cinemas to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Hyrule Cinemas is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Effective Research and Development (R&D)

– Hyrule Cinemas has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Hyrule Cinemas: Pricing Movies and Popcorn - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Hyrule Cinemas digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Hyrule Cinemas has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Hyrule Cinemas has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Hyrule Cinemas: Pricing Movies and Popcorn HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High switching costs

– The high switching costs that Hyrule Cinemas has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Sustainable margins compare to other players in Leadership & Managing People industry

– Hyrule Cinemas: Pricing Movies and Popcorn firm has clearly differentiated products in the market place. This has enabled Hyrule Cinemas to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Hyrule Cinemas to invest into research and development (R&D) and innovation.

Training and development

– Hyrule Cinemas has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Hyrule Cinemas: Pricing Movies and Popcorn Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses Hyrule Cinemas: Pricing Movies and Popcorn | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hyrule Cinemas: Pricing Movies and Popcorn are -

High operating costs

– Compare to the competitors, firm in the HBR case study Hyrule Cinemas: Pricing Movies and Popcorn has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Hyrule Cinemas 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Hyrule Cinemas is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Hyrule Cinemas: Pricing Movies and Popcorn can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Hyrule Cinemas: Pricing Movies and Popcorn, it seems that the employees of Hyrule Cinemas don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Hyrule Cinemas: Pricing Movies and Popcorn HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Hyrule Cinemas has relatively successful track record of launching new products.

Skills based hiring

– The stress on hiring functional specialists at Hyrule Cinemas has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

No frontier risks strategy

– After analyzing the HBR case study Hyrule Cinemas: Pricing Movies and Popcorn, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Hyrule Cinemas supply chain. Even after few cautionary changes mentioned in the HBR case study - Hyrule Cinemas: Pricing Movies and Popcorn, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Hyrule Cinemas vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Hyrule Cinemas has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Hyrule Cinemas: Pricing Movies and Popcorn should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As Hyrule Cinemas: Pricing Movies and Popcorn HBR case study mentions - Hyrule Cinemas takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Hyrule Cinemas needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Hyrule Cinemas: Pricing Movies and Popcorn that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Hyrule Cinemas: Pricing Movies and Popcorn can leverage the sales team experience to cultivate customer relationships as Hyrule Cinemas is planning to shift buying processes online.




Opportunities Hyrule Cinemas: Pricing Movies and Popcorn | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Hyrule Cinemas: Pricing Movies and Popcorn are -

Leveraging digital technologies

– Hyrule Cinemas can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Hyrule Cinemas can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Using analytics as competitive advantage

– Hyrule Cinemas has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Hyrule Cinemas: Pricing Movies and Popcorn - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Hyrule Cinemas to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Hyrule Cinemas to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Hyrule Cinemas is facing challenges because of the dominance of functional experts in the organization. Hyrule Cinemas: Pricing Movies and Popcorn case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Hyrule Cinemas can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Hyrule Cinemas can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Hyrule Cinemas can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Hyrule Cinemas in the consumer business. Now Hyrule Cinemas can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Hyrule Cinemas can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Hyrule Cinemas: Pricing Movies and Popcorn suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Loyalty marketing

– Hyrule Cinemas has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Hyrule Cinemas can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Hyrule Cinemas: Pricing Movies and Popcorn, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Hyrule Cinemas can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Hyrule Cinemas has opened avenues for new revenue streams for the organization in the industry. This can help Hyrule Cinemas to build a more holistic ecosystem as suggested in the Hyrule Cinemas: Pricing Movies and Popcorn case study. Hyrule Cinemas can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Hyrule Cinemas: Pricing Movies and Popcorn External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Hyrule Cinemas: Pricing Movies and Popcorn are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hyrule Cinemas.

Stagnating economy with rate increase

– Hyrule Cinemas can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Hyrule Cinemas can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Hyrule Cinemas business can come under increasing regulations regarding data privacy, data security, etc.

Regulatory challenges

– Hyrule Cinemas needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Hyrule Cinemas can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Hyrule Cinemas: Pricing Movies and Popcorn .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hyrule Cinemas will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Hyrule Cinemas high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Hyrule Cinemas demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Hyrule Cinemas with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Hyrule Cinemas is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Hyrule Cinemas: Pricing Movies and Popcorn Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Hyrule Cinemas: Pricing Movies and Popcorn needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Hyrule Cinemas: Pricing Movies and Popcorn is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Hyrule Cinemas: Pricing Movies and Popcorn is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hyrule Cinemas: Pricing Movies and Popcorn is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hyrule Cinemas needs to make to build a sustainable competitive advantage.



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