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Reforming San Diego City Schools: 1998-2002 SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Reforming San Diego City Schools: 1998-2002


Alan Bersin was hired as the superintendent of San Diego City Schools (SDCS) in 1998. Over the course of four years, he and his chancellor of instruction, Anthony Alvarado, led an aggressive reform effort: reorganizing the central office, redesigning the instructional program in reading and math, and devoting incredible resources to teachers' and administrators' professional development. The SDCS leaders faced significant political and financial challenges: the school board was deeply divided, the teachers' union opposed the district leadership, and the state was entering the most significant financial crisis in recent memory. Nevertheless, from 1998 to 2002, student achievement scores improved significantly in elementary schools, modestly in middle schools, and virtually not at all in high schools. The reform efforts appeared to be working in the smaller elementary schools but not the larger, more organizationally complex secondary schools. The leaders faced a choice: to continue the reform efforts, with the understanding that the reforms were not yet fully implemented and results so far were mixed, or modify the reform strategy (and, if so, to determine in what ways).

Authors :: James A. Phills, Linda Darling-Hammond, Michael Milliken

Topics :: Organizational Development

Tags :: Change management, Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Reforming San Diego City Schools: 1998-2002" written by James A. Phills, Linda Darling-Hammond, Michael Milliken includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Schools Sdcs facing as an external strategic factors. Some of the topics covered in Reforming San Diego City Schools: 1998-2002 case study are - Strategic Management Strategies, Change management, Leadership and Organizational Development.


Some of the macro environment factors that can be used to understand the Reforming San Diego City Schools: 1998-2002 casestudy better are - – supply chains are disrupted by pandemic , increasing household debt because of falling income levels, increasing commodity prices, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Reforming San Diego City Schools: 1998-2002


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Reforming San Diego City Schools: 1998-2002 case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Schools Sdcs, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Schools Sdcs operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Reforming San Diego City Schools: 1998-2002 can be done for the following purposes –
1. Strategic planning using facts provided in Reforming San Diego City Schools: 1998-2002 case study
2. Improving business portfolio management of Schools Sdcs
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Schools Sdcs




Strengths Reforming San Diego City Schools: 1998-2002 | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Schools Sdcs in Reforming San Diego City Schools: 1998-2002 Harvard Business Review case study are -

Effective Research and Development (R&D)

– Schools Sdcs has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Reforming San Diego City Schools: 1998-2002 - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Schools Sdcs are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Schools Sdcs is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Schools Sdcs is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Reforming San Diego City Schools: 1998-2002 Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Schools Sdcs is present in almost all the verticals within the industry. This has provided firm in Reforming San Diego City Schools: 1998-2002 case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Schools Sdcs has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Reforming San Diego City Schools: 1998-2002 HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Schools Sdcs is one of the leading recruiters in the industry. Managers in the Reforming San Diego City Schools: 1998-2002 are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Schools Sdcs in the sector have low bargaining power. Reforming San Diego City Schools: 1998-2002 has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Schools Sdcs to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Schools Sdcs is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Schools Sdcs is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by James A. Phills, Linda Darling-Hammond, Michael Milliken can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Schools Sdcs in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Organizational Resilience of Schools Sdcs

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Schools Sdcs does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Schools Sdcs has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Schools Sdcs has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Reforming San Diego City Schools: 1998-2002 | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Reforming San Diego City Schools: 1998-2002 are -

Lack of clear differentiation of Schools Sdcs products

– To increase the profitability and margins on the products, Schools Sdcs needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Schools Sdcs supply chain. Even after few cautionary changes mentioned in the HBR case study - Reforming San Diego City Schools: 1998-2002, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Schools Sdcs vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Schools Sdcs has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Schools Sdcs, firm in the HBR case study Reforming San Diego City Schools: 1998-2002 needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Need for greater diversity

– Schools Sdcs has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the segment, Schools Sdcs needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Schools Sdcs is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Reforming San Diego City Schools: 1998-2002 can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Schools Sdcs has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Schools Sdcs even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Schools Sdcs is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Schools Sdcs needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Schools Sdcs to focus more on services rather than just following the product oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Reforming San Diego City Schools: 1998-2002, it seems that the employees of Schools Sdcs don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Schools Sdcs has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Reforming San Diego City Schools: 1998-2002 should strive to include more intangible value offerings along with its core products and services.




Opportunities Reforming San Diego City Schools: 1998-2002 | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Reforming San Diego City Schools: 1998-2002 are -

Better consumer reach

– The expansion of the 5G network will help Schools Sdcs to increase its market reach. Schools Sdcs will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Schools Sdcs to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Schools Sdcs to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Schools Sdcs can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Schools Sdcs can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Schools Sdcs can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Schools Sdcs has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Reforming San Diego City Schools: 1998-2002 - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Schools Sdcs to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Schools Sdcs can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Schools Sdcs to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Schools Sdcs can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Schools Sdcs is facing challenges because of the dominance of functional experts in the organization. Reforming San Diego City Schools: 1998-2002 case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Schools Sdcs can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Reforming San Diego City Schools: 1998-2002, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Schools Sdcs can use these opportunities to build new business models that can help the communities that Schools Sdcs operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Developing new processes and practices

– Schools Sdcs can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Reforming San Diego City Schools: 1998-2002 External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Reforming San Diego City Schools: 1998-2002 are -

Shortening product life cycle

– it is one of the major threat that Schools Sdcs is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Schools Sdcs with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Schools Sdcs can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Schools Sdcs business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Schools Sdcs.

Increasing wage structure of Schools Sdcs

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Schools Sdcs.

Consumer confidence and its impact on Schools Sdcs demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Regulatory challenges

– Schools Sdcs needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Technology acceleration in Forth Industrial Revolution

– Schools Sdcs has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Schools Sdcs needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Schools Sdcs needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Schools Sdcs can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Schools Sdcs will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Reforming San Diego City Schools: 1998-2002 Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Reforming San Diego City Schools: 1998-2002 needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Reforming San Diego City Schools: 1998-2002 is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Reforming San Diego City Schools: 1998-2002 is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Reforming San Diego City Schools: 1998-2002 is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Schools Sdcs needs to make to build a sustainable competitive advantage.



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