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National Hockey League Collective Bargaining Agreement SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of National Hockey League Collective Bargaining Agreement


The National Hockey League's (NHL's) collective bargaining agreement was due to expire on September 15, 2004. As executive director of the NHL Players' Association, it is Bob Goodenow's responsibility to negotiate a new agreement in the players' best interests. The NHL has demanded that a salary cap be imposed in the next collective bargaining agreement and has threatened a lockout by owners if the Players' Association does not agree. The NHL has implemented a successful communications strategy and gained public support. Goodenow must decide how to proceed to gain a favorable position going into the negotiations and retain the loyalty of the fans on which the sport depends.

Authors :: Michael Sider, Jeremy Yip, Phil Ward, Steve Dempsey

Topics :: Communication

Tags :: Compensation, Customers, Labor, Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "National Hockey League Collective Bargaining Agreement" written by Michael Sider, Jeremy Yip, Phil Ward, Steve Dempsey includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Nhl Bargaining facing as an external strategic factors. Some of the topics covered in National Hockey League Collective Bargaining Agreement case study are - Strategic Management Strategies, Compensation, Customers, Labor, Negotiations and Communication.


Some of the macro environment factors that can be used to understand the National Hockey League Collective Bargaining Agreement casestudy better are - – there is backlash against globalization, there is increasing trade war between United States & China, increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, geopolitical disruptions, supply chains are disrupted by pandemic , competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of National Hockey League Collective Bargaining Agreement


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in National Hockey League Collective Bargaining Agreement case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Nhl Bargaining, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Nhl Bargaining operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of National Hockey League Collective Bargaining Agreement can be done for the following purposes –
1. Strategic planning using facts provided in National Hockey League Collective Bargaining Agreement case study
2. Improving business portfolio management of Nhl Bargaining
3. Assessing feasibility of the new initiative in Communication field.
4. Making a Communication topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Nhl Bargaining




Strengths National Hockey League Collective Bargaining Agreement | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Nhl Bargaining in National Hockey League Collective Bargaining Agreement Harvard Business Review case study are -

Digital Transformation in Communication segment

- digital transformation varies from industry to industry. For Nhl Bargaining digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Nhl Bargaining has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Nhl Bargaining is one of the most innovative firm in sector. Manager in National Hockey League Collective Bargaining Agreement Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Nhl Bargaining is one of the leading recruiters in the industry. Managers in the National Hockey League Collective Bargaining Agreement are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– Nhl Bargaining has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study National Hockey League Collective Bargaining Agreement - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Nhl Bargaining has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in National Hockey League Collective Bargaining Agreement HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High brand equity

– Nhl Bargaining has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Nhl Bargaining to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management

– Nhl Bargaining is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Cross disciplinary teams

– Horizontal connected teams at the Nhl Bargaining are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Nhl Bargaining is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Nhl Bargaining is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in National Hockey League Collective Bargaining Agreement Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Nhl Bargaining in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Nhl Bargaining in the sector have low bargaining power. National Hockey League Collective Bargaining Agreement has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Nhl Bargaining to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Nhl Bargaining has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in National Hockey League Collective Bargaining Agreement Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses National Hockey League Collective Bargaining Agreement | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of National Hockey League Collective Bargaining Agreement are -

Slow decision making process

– As mentioned earlier in the report, Nhl Bargaining has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Nhl Bargaining even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study National Hockey League Collective Bargaining Agreement, it seems that company is thinking about the frontier risks that can impact Communication strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Increasing silos among functional specialists

– The organizational structure of Nhl Bargaining is dominated by functional specialists. It is not different from other players in the Communication segment. Nhl Bargaining needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Nhl Bargaining to focus more on services rather than just following the product oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Nhl Bargaining has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study National Hockey League Collective Bargaining Agreement, it seems that the employees of Nhl Bargaining don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Interest costs

– Compare to the competition, Nhl Bargaining has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Nhl Bargaining has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - National Hockey League Collective Bargaining Agreement should strive to include more intangible value offerings along with its core products and services.

Skills based hiring

– The stress on hiring functional specialists at Nhl Bargaining has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study National Hockey League Collective Bargaining Agreement that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case National Hockey League Collective Bargaining Agreement can leverage the sales team experience to cultivate customer relationships as Nhl Bargaining is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Nhl Bargaining needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, firm in the HBR case study National Hockey League Collective Bargaining Agreement has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Nhl Bargaining 's lucrative customers.




Opportunities National Hockey League Collective Bargaining Agreement | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study National Hockey League Collective Bargaining Agreement are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Nhl Bargaining can use these opportunities to build new business models that can help the communities that Nhl Bargaining operates in. Secondly it can use opportunities from government spending in Communication sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Communication industry, but it has also influenced the consumer preferences. Nhl Bargaining can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Nhl Bargaining can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– Nhl Bargaining has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Nhl Bargaining can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, National Hockey League Collective Bargaining Agreement, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Communication industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Nhl Bargaining can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Nhl Bargaining can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Nhl Bargaining in the consumer business. Now Nhl Bargaining can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Nhl Bargaining has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study National Hockey League Collective Bargaining Agreement - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Nhl Bargaining to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Nhl Bargaining to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Nhl Bargaining to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Nhl Bargaining to increase its market reach. Nhl Bargaining will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Nhl Bargaining can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Communication segment.

Learning at scale

– Online learning technologies has now opened space for Nhl Bargaining to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Nhl Bargaining can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats National Hockey League Collective Bargaining Agreement External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study National Hockey League Collective Bargaining Agreement are -

Technology acceleration in Forth Industrial Revolution

– Nhl Bargaining has witnessed rapid integration of technology during Covid-19 in the Communication industry. As one of the leading players in the industry, Nhl Bargaining needs to keep up with the evolution of technology in the Communication sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Nhl Bargaining.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Nhl Bargaining in the Communication industry. The Communication industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing wage structure of Nhl Bargaining

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Nhl Bargaining.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Nhl Bargaining demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Nhl Bargaining needs to understand the core reasons impacting the Communication industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Nhl Bargaining with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Nhl Bargaining business can come under increasing regulations regarding data privacy, data security, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study National Hockey League Collective Bargaining Agreement, Nhl Bargaining may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Communication .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Nhl Bargaining in the Communication sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Communication field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Nhl Bargaining can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of National Hockey League Collective Bargaining Agreement Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study National Hockey League Collective Bargaining Agreement needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study National Hockey League Collective Bargaining Agreement is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study National Hockey League Collective Bargaining Agreement is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of National Hockey League Collective Bargaining Agreement is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Nhl Bargaining needs to make to build a sustainable competitive advantage.



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