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Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts


Daren Kemp, a partner at leadership consultancy and executive search firm Heidrick & Struggles, is responsible for the firm's relationship with Standard Chartered Bank (Standard Chartered). Standard Chartered is one of 94 companies in Heidrick's strategic partners program (SPP). The purpose of the SPP is to build strategic, value-based relationships with clients. Kemp joined Heidrick in 2008 and by 2010 has successfully built a strong relationship with Standard Chartered. The case describes how Kemp and his team grew this relationship and raises questions about what can be learned from this experience and applied to the other accounts in the SPP.

Authors :: Robert G. Eccles, Kerry Herman

Topics :: Organizational Development

Tags :: Organizational culture, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts" written by Robert G. Eccles, Kerry Herman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Chartered Spp facing as an external strategic factors. Some of the topics covered in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts case study are - Strategic Management Strategies, Organizational culture, Strategy and Organizational Development.


Some of the macro environment factors that can be used to understand the Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts casestudy better are - – increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, etc



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Introduction to SWOT Analysis of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Chartered Spp, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Chartered Spp operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts can be done for the following purposes –
1. Strategic planning using facts provided in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts case study
2. Improving business portfolio management of Chartered Spp
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Chartered Spp




Strengths Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Chartered Spp in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Chartered Spp in the sector have low bargaining power. Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Chartered Spp to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Chartered Spp is present in almost all the verticals within the industry. This has provided firm in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Chartered Spp has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Chartered Spp to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the Chartered Spp are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Chartered Spp in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Chartered Spp has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Chartered Spp has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- Chartered Spp is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Chartered Spp is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Chartered Spp has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Organizational Development industry

– Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts firm has clearly differentiated products in the market place. This has enabled Chartered Spp to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Chartered Spp to invest into research and development (R&D) and innovation.

Innovation driven organization

– Chartered Spp is one of the most innovative firm in sector. Manager in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Chartered Spp is one of the leading recruiters in the industry. Managers in the Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Chartered Spp has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts are -

Need for greater diversity

– Chartered Spp has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring

– The stress on hiring functional specialists at Chartered Spp has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Chartered Spp has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts, is just above the industry average. Chartered Spp needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Chartered Spp has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High bargaining power of channel partners

– Because of the regulatory requirements, Robert G. Eccles, Kerry Herman suggests that, Chartered Spp is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High cash cycle compare to competitors

Chartered Spp has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Chartered Spp has relatively successful track record of launching new products.

Workers concerns about automation

– As automation is fast increasing in the segment, Chartered Spp needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts, it seems that the employees of Chartered Spp don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts are -

Manufacturing automation

– Chartered Spp can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Chartered Spp can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Chartered Spp has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Chartered Spp in the consumer business. Now Chartered Spp can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Chartered Spp can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Chartered Spp can use these opportunities to build new business models that can help the communities that Chartered Spp operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Chartered Spp can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Chartered Spp can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Chartered Spp can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Chartered Spp can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Chartered Spp has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Chartered Spp to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Chartered Spp can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Chartered Spp can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Chartered Spp can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.




Threats Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts are -

Technology acceleration in Forth Industrial Revolution

– Chartered Spp has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Chartered Spp needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Chartered Spp is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Chartered Spp high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Chartered Spp will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Chartered Spp can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Chartered Spp.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Chartered Spp with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Chartered Spp can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Chartered Spp needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Chartered Spp can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Consumer confidence and its impact on Chartered Spp demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Chartered Spp in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Chartered Spp in the Organizational Development sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Chartered Spp needs to make to build a sustainable competitive advantage.



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