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Maple Leaf Foods (A): Leading Six Sigma Change SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Maple Leaf Foods (A): Leading Six Sigma Change


Maple Leaf Foods is a leading global food processing company with operations in Canada, the United States, Europe, and Asia. The CEO and vice-president of Six Sigma (an approach and methodology for eliminating defects in any process) embarks on a revolutionary journey in this previously change-resistant multinational food business to upgrade the firm's leadership capabilities. The project was rolled out to three of the 10 independent operating companies, and he must analyze the launch to determine whether it is on track and what can be done differently or better.

Authors :: Brian Golden, Ken Mark

Topics :: Organizational Development

Tags :: Leadership, Managing people, Organizational structure, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Maple Leaf Foods (A): Leading Six Sigma Change" written by Brian Golden, Ken Mark includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Leaf Maple facing as an external strategic factors. Some of the topics covered in Maple Leaf Foods (A): Leading Six Sigma Change case study are - Strategic Management Strategies, Leadership, Managing people, Organizational structure and Organizational Development.


Some of the macro environment factors that can be used to understand the Maple Leaf Foods (A): Leading Six Sigma Change casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, increasing government debt because of Covid-19 spendings, increasing commodity prices, cloud computing is disrupting traditional business models, there is backlash against globalization, increasing energy prices, wage bills are increasing, etc



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Introduction to SWOT Analysis of Maple Leaf Foods (A): Leading Six Sigma Change


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Maple Leaf Foods (A): Leading Six Sigma Change case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Leaf Maple, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Leaf Maple operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Maple Leaf Foods (A): Leading Six Sigma Change can be done for the following purposes –
1. Strategic planning using facts provided in Maple Leaf Foods (A): Leading Six Sigma Change case study
2. Improving business portfolio management of Leaf Maple
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Leaf Maple




Strengths Maple Leaf Foods (A): Leading Six Sigma Change | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Leaf Maple in Maple Leaf Foods (A): Leading Six Sigma Change Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Maple Leaf Foods (A): Leading Six Sigma Change Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Analytics focus

– Leaf Maple is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Brian Golden, Ken Mark can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Leaf Maple is one of the most innovative firm in sector. Manager in Maple Leaf Foods (A): Leading Six Sigma Change Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Leaf Maple is one of the leading recruiters in the industry. Managers in the Maple Leaf Foods (A): Leading Six Sigma Change are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Organizational Development industry

– Maple Leaf Foods (A): Leading Six Sigma Change firm has clearly differentiated products in the market place. This has enabled Leaf Maple to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Leaf Maple to invest into research and development (R&D) and innovation.

Organizational Resilience of Leaf Maple

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Leaf Maple does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Leaf Maple has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Maple Leaf Foods (A): Leading Six Sigma Change Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Leaf Maple has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Leaf Maple has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Leaf Maple are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Leaf Maple in the sector have low bargaining power. Maple Leaf Foods (A): Leading Six Sigma Change has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Leaf Maple to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Leaf Maple has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Maple Leaf Foods (A): Leading Six Sigma Change - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Leaf Maple has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Maple Leaf Foods (A): Leading Six Sigma Change HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Maple Leaf Foods (A): Leading Six Sigma Change | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Maple Leaf Foods (A): Leading Six Sigma Change are -

Skills based hiring

– The stress on hiring functional specialists at Leaf Maple has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Leaf Maple is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Maple Leaf Foods (A): Leading Six Sigma Change can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Leaf Maple has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Leaf Maple even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Brian Golden, Ken Mark suggests that, Leaf Maple is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Workers concerns about automation

– As automation is fast increasing in the segment, Leaf Maple needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Leaf Maple supply chain. Even after few cautionary changes mentioned in the HBR case study - Maple Leaf Foods (A): Leading Six Sigma Change, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Leaf Maple vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Leaf Maple has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Maple Leaf Foods (A): Leading Six Sigma Change HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Leaf Maple has relatively successful track record of launching new products.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Maple Leaf Foods (A): Leading Six Sigma Change, is just above the industry average. Leaf Maple needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– After analyzing the HBR case study Maple Leaf Foods (A): Leading Six Sigma Change, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Maple Leaf Foods (A): Leading Six Sigma Change has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Leaf Maple 's lucrative customers.




Opportunities Maple Leaf Foods (A): Leading Six Sigma Change | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Maple Leaf Foods (A): Leading Six Sigma Change are -

Creating value in data economy

– The success of analytics program of Leaf Maple has opened avenues for new revenue streams for the organization in the industry. This can help Leaf Maple to build a more holistic ecosystem as suggested in the Maple Leaf Foods (A): Leading Six Sigma Change case study. Leaf Maple can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Leaf Maple can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Leaf Maple is facing challenges because of the dominance of functional experts in the organization. Maple Leaf Foods (A): Leading Six Sigma Change case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Leaf Maple to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Leaf Maple to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Leaf Maple can use these opportunities to build new business models that can help the communities that Leaf Maple operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Learning at scale

– Online learning technologies has now opened space for Leaf Maple to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Leaf Maple can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Buying journey improvements

– Leaf Maple can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Maple Leaf Foods (A): Leading Six Sigma Change suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Leaf Maple to increase its market reach. Leaf Maple will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Leaf Maple can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Using analytics as competitive advantage

– Leaf Maple has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Maple Leaf Foods (A): Leading Six Sigma Change - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Leaf Maple to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– Leaf Maple has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Leaf Maple to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Maple Leaf Foods (A): Leading Six Sigma Change External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Maple Leaf Foods (A): Leading Six Sigma Change are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Leaf Maple.

Stagnating economy with rate increase

– Leaf Maple can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Leaf Maple has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Leaf Maple needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Leaf Maple needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Consumer confidence and its impact on Leaf Maple demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Leaf Maple in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Leaf Maple business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Leaf Maple in the Organizational Development sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Leaf Maple can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Maple Leaf Foods (A): Leading Six Sigma Change .

Increasing wage structure of Leaf Maple

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Leaf Maple.

Shortening product life cycle

– it is one of the major threat that Leaf Maple is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Maple Leaf Foods (A): Leading Six Sigma Change Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Maple Leaf Foods (A): Leading Six Sigma Change needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Maple Leaf Foods (A): Leading Six Sigma Change is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Maple Leaf Foods (A): Leading Six Sigma Change is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Maple Leaf Foods (A): Leading Six Sigma Change is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Leaf Maple needs to make to build a sustainable competitive advantage.



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