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Vic Young and Fishery Products International (B): Winds of Change SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Vic Young and Fishery Products International (B): Winds of Change


Focuses on a contest for control of Fishery Products International Ltd., leading up to the company's annual general meeting on May 1, 2001. The owner of a Nova-Scotia-based competitor of Fishery Products International is the leading dissident shareholder. This proxy battle quickly becomes a matter of public and political debate because Fishery Products International is economically and socially important to its home province, Newfoundland and Labrador. As such, it is subject to company-specific provincial legislation, the FPI Act, which is one of the bases for legal maneuvering in the contest for control.

Authors :: John Melnyk, W. Glenn Rowe, Tami L. Hynes

Topics :: Organizational Development

Tags :: Leadership, Regulation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Vic Young and Fishery Products International (B): Winds of Change" written by John Melnyk, W. Glenn Rowe, Tami L. Hynes includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Fishery Contest facing as an external strategic factors. Some of the topics covered in Vic Young and Fishery Products International (B): Winds of Change case study are - Strategic Management Strategies, Leadership, Regulation and Organizational Development.


Some of the macro environment factors that can be used to understand the Vic Young and Fishery Products International (B): Winds of Change casestudy better are - – increasing household debt because of falling income levels, there is backlash against globalization, wage bills are increasing, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Vic Young and Fishery Products International (B): Winds of Change


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Vic Young and Fishery Products International (B): Winds of Change case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Fishery Contest, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Fishery Contest operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Vic Young and Fishery Products International (B): Winds of Change can be done for the following purposes –
1. Strategic planning using facts provided in Vic Young and Fishery Products International (B): Winds of Change case study
2. Improving business portfolio management of Fishery Contest
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Fishery Contest




Strengths Vic Young and Fishery Products International (B): Winds of Change | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Fishery Contest in Vic Young and Fishery Products International (B): Winds of Change Harvard Business Review case study are -

Training and development

– Fishery Contest has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Vic Young and Fishery Products International (B): Winds of Change Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Fishery Contest is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Fishery Contest is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Vic Young and Fishery Products International (B): Winds of Change Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Fishery Contest has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Fishery Contest is present in almost all the verticals within the industry. This has provided firm in Vic Young and Fishery Products International (B): Winds of Change case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Low bargaining power of suppliers

– Suppliers of Fishery Contest in the sector have low bargaining power. Vic Young and Fishery Products International (B): Winds of Change has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Fishery Contest to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Fishery Contest

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Fishery Contest does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Fishery Contest has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Vic Young and Fishery Products International (B): Winds of Change HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Fishery Contest digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Fishery Contest has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Fishery Contest has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Vic Young and Fishery Products International (B): Winds of Change - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Fishery Contest is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Organizational Development field

– Fishery Contest is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Fishery Contest in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Fishery Contest in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Vic Young and Fishery Products International (B): Winds of Change | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Vic Young and Fishery Products International (B): Winds of Change are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Vic Young and Fishery Products International (B): Winds of Change, is just above the industry average. Fishery Contest needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Fishery Contest has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Workers concerns about automation

– As automation is fast increasing in the segment, Fishery Contest needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Vic Young and Fishery Products International (B): Winds of Change, in the dynamic environment Fishery Contest has struggled to respond to the nimble upstart competition. Fishery Contest has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As Vic Young and Fishery Products International (B): Winds of Change HBR case study mentions - Fishery Contest takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study Vic Young and Fishery Products International (B): Winds of Change that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Vic Young and Fishery Products International (B): Winds of Change can leverage the sales team experience to cultivate customer relationships as Fishery Contest is planning to shift buying processes online.

Need for greater diversity

– Fishery Contest has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Interest costs

– Compare to the competition, Fishery Contest has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Vic Young and Fishery Products International (B): Winds of Change HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Fishery Contest has relatively successful track record of launching new products.

High cash cycle compare to competitors

Fishery Contest has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Fishery Contest, firm in the HBR case study Vic Young and Fishery Products International (B): Winds of Change needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities Vic Young and Fishery Products International (B): Winds of Change | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Vic Young and Fishery Products International (B): Winds of Change are -

Leveraging digital technologies

– Fishery Contest can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Fishery Contest to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Fishery Contest to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Fishery Contest can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Fishery Contest to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Using analytics as competitive advantage

– Fishery Contest has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Vic Young and Fishery Products International (B): Winds of Change - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Fishery Contest to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Developing new processes and practices

– Fishery Contest can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Fishery Contest can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Vic Young and Fishery Products International (B): Winds of Change suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Fishery Contest can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Fishery Contest in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, Fishery Contest can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Fishery Contest can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Fishery Contest in the consumer business. Now Fishery Contest can target international markets with far fewer capital restrictions requirements than the existing system.

Building a culture of innovation

– managers at Fishery Contest can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.




Threats Vic Young and Fishery Products International (B): Winds of Change External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Vic Young and Fishery Products International (B): Winds of Change are -

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Fishery Contest can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Fishery Contest in the Organizational Development sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Fishery Contest will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Fishery Contest needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Consumer confidence and its impact on Fishery Contest demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Fishery Contest business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Fishery Contest needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Fishery Contest is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Fishery Contest in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Fishery Contest high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Vic Young and Fishery Products International (B): Winds of Change, Fishery Contest may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Fishery Contest can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Vic Young and Fishery Products International (B): Winds of Change .




Weighted SWOT Analysis of Vic Young and Fishery Products International (B): Winds of Change Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Vic Young and Fishery Products International (B): Winds of Change needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Vic Young and Fishery Products International (B): Winds of Change is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Vic Young and Fishery Products International (B): Winds of Change is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Vic Young and Fishery Products International (B): Winds of Change is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Fishery Contest needs to make to build a sustainable competitive advantage.



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