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Incentives at the Bangladesh Rural Advancement Committee (BRAC) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Incentives at the Bangladesh Rural Advancement Committee (BRAC)


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Authors :: Nava Ashraf, Kristin Johnson

Topics :: Organizational Development

Tags :: Negotiations, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Incentives at the Bangladesh Rural Advancement Committee (BRAC)" written by Nava Ashraf, Kristin Johnson includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Brac Bangladesh facing as an external strategic factors. Some of the topics covered in Incentives at the Bangladesh Rural Advancement Committee (BRAC) case study are - Strategic Management Strategies, Negotiations and Organizational Development.


Some of the macro environment factors that can be used to understand the Incentives at the Bangladesh Rural Advancement Committee (BRAC) casestudy better are - – there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, increasing household debt because of falling income levels, central banks are concerned over increasing inflation, talent flight as more people leaving formal jobs, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Incentives at the Bangladesh Rural Advancement Committee (BRAC)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Incentives at the Bangladesh Rural Advancement Committee (BRAC) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Brac Bangladesh, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Brac Bangladesh operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Incentives at the Bangladesh Rural Advancement Committee (BRAC) can be done for the following purposes –
1. Strategic planning using facts provided in Incentives at the Bangladesh Rural Advancement Committee (BRAC) case study
2. Improving business portfolio management of Brac Bangladesh
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Brac Bangladesh




Strengths Incentives at the Bangladesh Rural Advancement Committee (BRAC) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Brac Bangladesh in Incentives at the Bangladesh Rural Advancement Committee (BRAC) Harvard Business Review case study are -

Successful track record of launching new products

– Brac Bangladesh has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Brac Bangladesh has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Brac Bangladesh in the sector have low bargaining power. Incentives at the Bangladesh Rural Advancement Committee (BRAC) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Brac Bangladesh to manage not only supply disruptions but also source products at highly competitive prices.

Superior customer experience

– The customer experience strategy of Brac Bangladesh in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Brac Bangladesh are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Brac Bangladesh

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Brac Bangladesh does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy in the Incentives at the Bangladesh Rural Advancement Committee (BRAC) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Brac Bangladesh has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Brac Bangladesh is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Brac Bangladesh is one of the leading recruiters in the industry. Managers in the Incentives at the Bangladesh Rural Advancement Committee (BRAC) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Analytics focus

– Brac Bangladesh is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Nava Ashraf, Kristin Johnson can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Organizational Development industry

– Incentives at the Bangladesh Rural Advancement Committee (BRAC) firm has clearly differentiated products in the market place. This has enabled Brac Bangladesh to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Brac Bangladesh to invest into research and development (R&D) and innovation.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Brac Bangladesh digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Brac Bangladesh has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Incentives at the Bangladesh Rural Advancement Committee (BRAC) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Incentives at the Bangladesh Rural Advancement Committee (BRAC) are -

Slow decision making process

– As mentioned earlier in the report, Brac Bangladesh has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Brac Bangladesh even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

No frontier risks strategy

– After analyzing the HBR case study Incentives at the Bangladesh Rural Advancement Committee (BRAC), it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Brac Bangladesh has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Need for greater diversity

– Brac Bangladesh has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As Incentives at the Bangladesh Rural Advancement Committee (BRAC) HBR case study mentions - Brac Bangladesh takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High bargaining power of channel partners

– Because of the regulatory requirements, Nava Ashraf, Kristin Johnson suggests that, Brac Bangladesh is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Interest costs

– Compare to the competition, Brac Bangladesh has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Brac Bangladesh is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Brac Bangladesh needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Brac Bangladesh to focus more on services rather than just following the product oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Incentives at the Bangladesh Rural Advancement Committee (BRAC), it seems that the employees of Brac Bangladesh don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring

– The stress on hiring functional specialists at Brac Bangladesh has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of Brac Bangladesh products

– To increase the profitability and margins on the products, Brac Bangladesh needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Incentives at the Bangladesh Rural Advancement Committee (BRAC) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Brac Bangladesh in the consumer business. Now Brac Bangladesh can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Brac Bangladesh has opened avenues for new revenue streams for the organization in the industry. This can help Brac Bangladesh to build a more holistic ecosystem as suggested in the Incentives at the Bangladesh Rural Advancement Committee (BRAC) case study. Brac Bangladesh can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Brac Bangladesh has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Brac Bangladesh to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Brac Bangladesh can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Brac Bangladesh to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Brac Bangladesh can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Brac Bangladesh can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Brac Bangladesh in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Developing new processes and practices

– Brac Bangladesh can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Brac Bangladesh to increase its market reach. Brac Bangladesh will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Brac Bangladesh can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Incentives at the Bangladesh Rural Advancement Committee (BRAC), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Building a culture of innovation

– managers at Brac Bangladesh can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Brac Bangladesh can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Brac Bangladesh can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.




Threats Incentives at the Bangladesh Rural Advancement Committee (BRAC) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Brac Bangladesh needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Brac Bangladesh with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Brac Bangladesh

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Brac Bangladesh.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Brac Bangladesh can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Brac Bangladesh will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Brac Bangladesh in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Brac Bangladesh.

Stagnating economy with rate increase

– Brac Bangladesh can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Brac Bangladesh is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Brac Bangladesh business can come under increasing regulations regarding data privacy, data security, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Incentives at the Bangladesh Rural Advancement Committee (BRAC), Brac Bangladesh may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .




Weighted SWOT Analysis of Incentives at the Bangladesh Rural Advancement Committee (BRAC) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Incentives at the Bangladesh Rural Advancement Committee (BRAC) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Incentives at the Bangladesh Rural Advancement Committee (BRAC) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Brac Bangladesh needs to make to build a sustainable competitive advantage.



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