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Hubtown (B): Implementing a Bottom-Up Approach to Performance Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management


Supplement to case W16873. Kajari Mukherjee and Meenakshi Aggarwal-Gupta are affiliated with Indian Institute of Management Indore.

Authors :: Kajari Mukherjee, Meenakshi Aggarwal-Gupta

Topics :: Organizational Development

Tags :: Developing employees, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Hubtown (B): Implementing a Bottom-Up Approach to Performance Management" written by Kajari Mukherjee, Meenakshi Aggarwal-Gupta includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that W16873 Hubtown facing as an external strategic factors. Some of the topics covered in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study are - Strategic Management Strategies, Developing employees and Organizational Development.


Some of the macro environment factors that can be used to understand the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management casestudy better are - – increasing transportation and logistics costs, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, increasing energy prices, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing commodity prices, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the W16873 Hubtown, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which W16873 Hubtown operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management can be done for the following purposes –
1. Strategic planning using facts provided in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study
2. Improving business portfolio management of W16873 Hubtown
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of W16873 Hubtown




Strengths Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of W16873 Hubtown in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study are -

Ability to recruit top talent

– W16873 Hubtown is one of the leading recruiters in the industry. Managers in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– W16873 Hubtown has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– W16873 Hubtown is present in almost all the verticals within the industry. This has provided firm in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of W16873 Hubtown in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– W16873 Hubtown is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Organizational Development field

– W16873 Hubtown is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled W16873 Hubtown in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Low bargaining power of suppliers

– Suppliers of W16873 Hubtown in the sector have low bargaining power. Hubtown (B): Implementing a Bottom-Up Approach to Performance Management has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps W16873 Hubtown to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– W16873 Hubtown has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled W16873 Hubtown to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– W16873 Hubtown is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Kajari Mukherjee, Meenakshi Aggarwal-Gupta can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– W16873 Hubtown has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. W16873 Hubtown has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the W16873 Hubtown are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For W16873 Hubtown digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. W16873 Hubtown has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, in the dynamic environment W16873 Hubtown has struggled to respond to the nimble upstart competition. W16873 Hubtown has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High bargaining power of channel partners

– Because of the regulatory requirements, Kajari Mukherjee, Meenakshi Aggarwal-Gupta suggests that, W16873 Hubtown is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As Hubtown (B): Implementing a Bottom-Up Approach to Performance Management HBR case study mentions - W16873 Hubtown takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Aligning sales with marketing

– It come across in the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Hubtown (B): Implementing a Bottom-Up Approach to Performance Management can leverage the sales team experience to cultivate customer relationships as W16873 Hubtown is planning to shift buying processes online.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though W16873 Hubtown has relatively successful track record of launching new products.

Skills based hiring

– The stress on hiring functional specialists at W16873 Hubtown has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– W16873 Hubtown has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, is just above the industry average. W16873 Hubtown needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract W16873 Hubtown 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of W16873 Hubtown supply chain. Even after few cautionary changes mentioned in the HBR case study - Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left W16873 Hubtown vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– After analyzing the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Better consumer reach

– The expansion of the 5G network will help W16873 Hubtown to increase its market reach. W16873 Hubtown will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– W16873 Hubtown has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management - to build a competitive advantage using analytics. The analytics driven competitive advantage can help W16873 Hubtown to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, W16873 Hubtown can use these opportunities to build new business models that can help the communities that W16873 Hubtown operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. W16873 Hubtown can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. W16873 Hubtown can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for W16873 Hubtown in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for W16873 Hubtown to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for W16873 Hubtown to hire the very best people irrespective of their geographical location.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. W16873 Hubtown can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at W16873 Hubtown can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help W16873 Hubtown to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of W16873 Hubtown has opened avenues for new revenue streams for the organization in the industry. This can help W16873 Hubtown to build a more holistic ecosystem as suggested in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study. W16873 Hubtown can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, W16873 Hubtown is facing challenges because of the dominance of functional experts in the organization. Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for W16873 Hubtown in the consumer business. Now W16873 Hubtown can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects W16873 Hubtown can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Hubtown (B): Implementing a Bottom-Up Approach to Performance Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Technology acceleration in Forth Industrial Revolution

– W16873 Hubtown has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, W16873 Hubtown needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of W16873 Hubtown.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for W16873 Hubtown in the Organizational Development sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that W16873 Hubtown is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. W16873 Hubtown needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. W16873 Hubtown can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of W16873 Hubtown business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– W16873 Hubtown needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. W16873 Hubtown can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, W16873 Hubtown can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management .

Stagnating economy with rate increase

– W16873 Hubtown can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on W16873 Hubtown demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents W16873 Hubtown with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that W16873 Hubtown needs to make to build a sustainable competitive advantage.



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