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Hubtown (B): Implementing a Bottom-Up Approach to Performance Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management


Supplement to case W16873. Kajari Mukherjee and Meenakshi Aggarwal-Gupta are affiliated with Indian Institute of Management Indore.

Authors :: Kajari Mukherjee, Meenakshi Aggarwal-Gupta

Topics :: Organizational Development

Tags :: Developing employees, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Hubtown (B): Implementing a Bottom-Up Approach to Performance Management" written by Kajari Mukherjee, Meenakshi Aggarwal-Gupta includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that W16873 Hubtown facing as an external strategic factors. Some of the topics covered in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study are - Strategic Management Strategies, Developing employees and Organizational Development.


Some of the macro environment factors that can be used to understand the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management casestudy better are - – increasing commodity prices, wage bills are increasing, central banks are concerned over increasing inflation, increasing energy prices, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the W16873 Hubtown, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which W16873 Hubtown operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management can be done for the following purposes –
1. Strategic planning using facts provided in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study
2. Improving business portfolio management of W16873 Hubtown
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of W16873 Hubtown




Strengths Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of W16873 Hubtown in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– W16873 Hubtown is present in almost all the verticals within the industry. This has provided firm in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– W16873 Hubtown is one of the most innovative firm in sector. Manager in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- W16873 Hubtown is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at W16873 Hubtown is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Organizational Development field

– W16873 Hubtown is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled W16873 Hubtown in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Analytics focus

– W16873 Hubtown is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Kajari Mukherjee, Meenakshi Aggarwal-Gupta can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of W16873 Hubtown in the sector have low bargaining power. Hubtown (B): Implementing a Bottom-Up Approach to Performance Management has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps W16873 Hubtown to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the W16873 Hubtown are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of W16873 Hubtown in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– W16873 Hubtown has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. W16873 Hubtown has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of W16873 Hubtown

– The covid-19 pandemic has put organizational resilience at the centre of everthing that W16873 Hubtown does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– W16873 Hubtown is one of the leading recruiters in the industry. Managers in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, it seems that the employees of W16873 Hubtown don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, in the dynamic environment W16873 Hubtown has struggled to respond to the nimble upstart competition. W16873 Hubtown has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– W16873 Hubtown has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of W16873 Hubtown products

– To increase the profitability and margins on the products, W16873 Hubtown needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though W16873 Hubtown has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Hubtown (B): Implementing a Bottom-Up Approach to Performance Management should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners

– Because of the regulatory requirements, Kajari Mukherjee, Meenakshi Aggarwal-Gupta suggests that, W16873 Hubtown is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of W16873 Hubtown supply chain. Even after few cautionary changes mentioned in the HBR case study - Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left W16873 Hubtown vulnerable to further global disruptions in South East Asia.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, W16873 Hubtown is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at W16873 Hubtown has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, W16873 Hubtown has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Hubtown (B): Implementing a Bottom-Up Approach to Performance Management can leverage the sales team experience to cultivate customer relationships as W16873 Hubtown is planning to shift buying processes online.




Opportunities Hubtown (B): Implementing a Bottom-Up Approach to Performance Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, W16873 Hubtown can use these opportunities to build new business models that can help the communities that W16873 Hubtown operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Buying journey improvements

– W16873 Hubtown can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Hubtown (B): Implementing a Bottom-Up Approach to Performance Management suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for W16873 Hubtown to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for W16873 Hubtown to hire the very best people irrespective of their geographical location.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help W16873 Hubtown to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. W16873 Hubtown can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, W16873 Hubtown can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, W16873 Hubtown is facing challenges because of the dominance of functional experts in the organization. Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects W16873 Hubtown can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of W16873 Hubtown has opened avenues for new revenue streams for the organization in the industry. This can help W16873 Hubtown to build a more holistic ecosystem as suggested in the Hubtown (B): Implementing a Bottom-Up Approach to Performance Management case study. W16873 Hubtown can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for W16873 Hubtown in the consumer business. Now W16873 Hubtown can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help W16873 Hubtown to increase its market reach. W16873 Hubtown will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– W16873 Hubtown has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management - to build a competitive advantage using analytics. The analytics driven competitive advantage can help W16873 Hubtown to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for W16873 Hubtown in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.




Threats Hubtown (B): Implementing a Bottom-Up Approach to Performance Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management are -

Regulatory challenges

– W16873 Hubtown needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents W16873 Hubtown with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. W16873 Hubtown needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Consumer confidence and its impact on W16873 Hubtown demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– W16873 Hubtown has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, W16873 Hubtown needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Environmental challenges

– W16873 Hubtown needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. W16873 Hubtown can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

High dependence on third party suppliers

– W16873 Hubtown high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of W16873 Hubtown.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management, W16873 Hubtown may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Shortening product life cycle

– it is one of the major threat that W16873 Hubtown is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– W16873 Hubtown can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Hubtown (B): Implementing a Bottom-Up Approach to Performance Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that W16873 Hubtown needs to make to build a sustainable competitive advantage.



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