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HealthCare.gov: The Crash and the Fix (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of HealthCare.gov: The Crash and the Fix (B)


A review of the process utilized by the Obama administration to create the Health Care.gov exchange and the problems that resulted from the implementation effort. This case provides the follow on strategy and processes utilized to get the site up and running after the initial failures of implementation.

Authors :: Leonard A. Schlesinger, Paras D. Bhayani

Topics :: Organizational Development

Tags :: Innovation, Internet, IT, Regulation, Strategy execution, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "HealthCare.gov: The Crash and the Fix (B)" written by Leonard A. Schlesinger, Paras D. Bhayani includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Utilized Care.gov facing as an external strategic factors. Some of the topics covered in HealthCare.gov: The Crash and the Fix (B) case study are - Strategic Management Strategies, Innovation, Internet, IT, Regulation, Strategy execution and Organizational Development.


Some of the macro environment factors that can be used to understand the HealthCare.gov: The Crash and the Fix (B) casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, technology disruption, geopolitical disruptions, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of HealthCare.gov: The Crash and the Fix (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in HealthCare.gov: The Crash and the Fix (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Utilized Care.gov, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Utilized Care.gov operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of HealthCare.gov: The Crash and the Fix (B) can be done for the following purposes –
1. Strategic planning using facts provided in HealthCare.gov: The Crash and the Fix (B) case study
2. Improving business portfolio management of Utilized Care.gov
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Utilized Care.gov




Strengths HealthCare.gov: The Crash and the Fix (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Utilized Care.gov in HealthCare.gov: The Crash and the Fix (B) Harvard Business Review case study are -

Highly skilled collaborators

– Utilized Care.gov has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in HealthCare.gov: The Crash and the Fix (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Utilized Care.gov is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Utilized Care.gov is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in HealthCare.gov: The Crash and the Fix (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Utilized Care.gov is one of the leading recruiters in the industry. Managers in the HealthCare.gov: The Crash and the Fix (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Utilized Care.gov is one of the most innovative firm in sector. Manager in HealthCare.gov: The Crash and the Fix (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Sustainable margins compare to other players in Organizational Development industry

– HealthCare.gov: The Crash and the Fix (B) firm has clearly differentiated products in the market place. This has enabled Utilized Care.gov to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Utilized Care.gov to invest into research and development (R&D) and innovation.

Ability to lead change in Organizational Development field

– Utilized Care.gov is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Utilized Care.gov in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Analytics focus

– Utilized Care.gov is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Leonard A. Schlesinger, Paras D. Bhayani can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Utilized Care.gov is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Utilized Care.gov

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Utilized Care.gov does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Utilized Care.gov has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study HealthCare.gov: The Crash and the Fix (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Utilized Care.gov digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Utilized Care.gov has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Utilized Care.gov is present in almost all the verticals within the industry. This has provided firm in HealthCare.gov: The Crash and the Fix (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses HealthCare.gov: The Crash and the Fix (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of HealthCare.gov: The Crash and the Fix (B) are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the HealthCare.gov: The Crash and the Fix (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Utilized Care.gov has relatively successful track record of launching new products.

Slow to strategic competitive environment developments

– As HealthCare.gov: The Crash and the Fix (B) HBR case study mentions - Utilized Care.gov takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Interest costs

– Compare to the competition, Utilized Care.gov has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Utilized Care.gov is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Utilized Care.gov needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Utilized Care.gov to focus more on services rather than just following the product oriented approach.

Need for greater diversity

– Utilized Care.gov has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Capital Spending Reduction

– Even during the low interest decade, Utilized Care.gov has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study HealthCare.gov: The Crash and the Fix (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case HealthCare.gov: The Crash and the Fix (B) can leverage the sales team experience to cultivate customer relationships as Utilized Care.gov is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study HealthCare.gov: The Crash and the Fix (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Utilized Care.gov 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Utilized Care.gov supply chain. Even after few cautionary changes mentioned in the HBR case study - HealthCare.gov: The Crash and the Fix (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Utilized Care.gov vulnerable to further global disruptions in South East Asia.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study HealthCare.gov: The Crash and the Fix (B), it seems that the employees of Utilized Care.gov don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Utilized Care.gov products

– To increase the profitability and margins on the products, Utilized Care.gov needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities HealthCare.gov: The Crash and the Fix (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study HealthCare.gov: The Crash and the Fix (B) are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Utilized Care.gov can use these opportunities to build new business models that can help the communities that Utilized Care.gov operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Better consumer reach

– The expansion of the 5G network will help Utilized Care.gov to increase its market reach. Utilized Care.gov will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Utilized Care.gov can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Utilized Care.gov can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Utilized Care.gov can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Utilized Care.gov in the consumer business. Now Utilized Care.gov can target international markets with far fewer capital restrictions requirements than the existing system.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Utilized Care.gov to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Using analytics as competitive advantage

– Utilized Care.gov has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study HealthCare.gov: The Crash and the Fix (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Utilized Care.gov to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Utilized Care.gov is facing challenges because of the dominance of functional experts in the organization. HealthCare.gov: The Crash and the Fix (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Utilized Care.gov has opened avenues for new revenue streams for the organization in the industry. This can help Utilized Care.gov to build a more holistic ecosystem as suggested in the HealthCare.gov: The Crash and the Fix (B) case study. Utilized Care.gov can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Utilized Care.gov to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Utilized Care.gov to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Utilized Care.gov can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Utilized Care.gov can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Utilized Care.gov to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats HealthCare.gov: The Crash and the Fix (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study HealthCare.gov: The Crash and the Fix (B) are -

Increasing wage structure of Utilized Care.gov

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Utilized Care.gov.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Utilized Care.gov with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Utilized Care.gov in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Utilized Care.gov high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Utilized Care.gov business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Utilized Care.gov is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Utilized Care.gov can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Utilized Care.gov in the Organizational Development sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study HealthCare.gov: The Crash and the Fix (B), Utilized Care.gov may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology acceleration in Forth Industrial Revolution

– Utilized Care.gov has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Utilized Care.gov needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Utilized Care.gov will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Utilized Care.gov can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study HealthCare.gov: The Crash and the Fix (B) .




Weighted SWOT Analysis of HealthCare.gov: The Crash and the Fix (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study HealthCare.gov: The Crash and the Fix (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study HealthCare.gov: The Crash and the Fix (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study HealthCare.gov: The Crash and the Fix (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of HealthCare.gov: The Crash and the Fix (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Utilized Care.gov needs to make to build a sustainable competitive advantage.



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