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Fei Ni Mo Shu (You are the One) and the Chinese Employment Market SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market


This case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the current Chinese labor market, people's career attitudes and what Chinese employers demand from the employees. As Fei Ni Mo Shu enters its sixth year, the show's producer grapples with questions of how to keep the show fresh and appealing as the underlying social and economic conditions that led to its success change.

Authors :: Christopher Marquis, Qi Li, Ying Zhang

Topics :: Organizational Development

Tags :: Organizational culture, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Fei Ni Mo Shu (You are the One) and the Chinese Employment Market" written by Christopher Marquis, Qi Li, Ying Zhang includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Shu Ni facing as an external strategic factors. Some of the topics covered in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study are - Strategic Management Strategies, Organizational culture and Organizational Development.


Some of the macro environment factors that can be used to understand the Fei Ni Mo Shu (You are the One) and the Chinese Employment Market casestudy better are - – technology disruption, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Shu Ni, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Shu Ni operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market can be done for the following purposes –
1. Strategic planning using facts provided in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study
2. Improving business portfolio management of Shu Ni
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Shu Ni




Strengths Fei Ni Mo Shu (You are the One) and the Chinese Employment Market | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Shu Ni in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market Harvard Business Review case study are -

Diverse revenue streams

– Shu Ni is present in almost all the verticals within the industry. This has provided firm in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Shu Ni is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Christopher Marquis, Qi Li, Ying Zhang can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Organizational Development field

– Shu Ni is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Shu Ni in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Shu Ni is one of the leading recruiters in the industry. Managers in the Fei Ni Mo Shu (You are the One) and the Chinese Employment Market are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Shu Ni in the sector have low bargaining power. Fei Ni Mo Shu (You are the One) and the Chinese Employment Market has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Shu Ni to manage not only supply disruptions but also source products at highly competitive prices.

Sustainable margins compare to other players in Organizational Development industry

– Fei Ni Mo Shu (You are the One) and the Chinese Employment Market firm has clearly differentiated products in the market place. This has enabled Shu Ni to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Shu Ni to invest into research and development (R&D) and innovation.

Learning organization

- Shu Ni is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Shu Ni is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Shu Ni in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Shu Ni has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Shu Ni to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Shu Ni is one of the most innovative firm in sector. Manager in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Shu Ni are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Shu Ni has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Fei Ni Mo Shu (You are the One) and the Chinese Employment Market HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Fei Ni Mo Shu (You are the One) and the Chinese Employment Market | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Shu Ni supply chain. Even after few cautionary changes mentioned in the HBR case study - Fei Ni Mo Shu (You are the One) and the Chinese Employment Market, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Shu Ni vulnerable to further global disruptions in South East Asia.

Slow to strategic competitive environment developments

– As Fei Ni Mo Shu (You are the One) and the Chinese Employment Market HBR case study mentions - Shu Ni takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market, is just above the industry average. Shu Ni needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Lack of clear differentiation of Shu Ni products

– To increase the profitability and margins on the products, Shu Ni needs to provide more differentiated products than what it is currently offering in the marketplace.

High bargaining power of channel partners

– Because of the regulatory requirements, Christopher Marquis, Qi Li, Ying Zhang suggests that, Shu Ni is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Aligning sales with marketing

– It come across in the case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Fei Ni Mo Shu (You are the One) and the Chinese Employment Market can leverage the sales team experience to cultivate customer relationships as Shu Ni is planning to shift buying processes online.

Need for greater diversity

– Shu Ni has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Shu Ni 's lucrative customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Shu Ni needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Shu Ni has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Fei Ni Mo Shu (You are the One) and the Chinese Employment Market should strive to include more intangible value offerings along with its core products and services.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Fei Ni Mo Shu (You are the One) and the Chinese Employment Market HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Shu Ni has relatively successful track record of launching new products.




Opportunities Fei Ni Mo Shu (You are the One) and the Chinese Employment Market | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Shu Ni in the consumer business. Now Shu Ni can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Shu Ni can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Fei Ni Mo Shu (You are the One) and the Chinese Employment Market suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Shu Ni to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Shu Ni has opened avenues for new revenue streams for the organization in the industry. This can help Shu Ni to build a more holistic ecosystem as suggested in the Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study. Shu Ni can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Shu Ni to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Shu Ni to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Shu Ni can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Using analytics as competitive advantage

– Shu Ni has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Shu Ni to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Shu Ni to increase its market reach. Shu Ni will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Shu Ni is facing challenges because of the dominance of functional experts in the organization. Fei Ni Mo Shu (You are the One) and the Chinese Employment Market case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Shu Ni can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Shu Ni can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Shu Ni can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Shu Ni can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Shu Ni can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Fei Ni Mo Shu (You are the One) and the Chinese Employment Market, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Fei Ni Mo Shu (You are the One) and the Chinese Employment Market External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Shu Ni in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market, Shu Ni may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Stagnating economy with rate increase

– Shu Ni can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Regulatory challenges

– Shu Ni needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Shu Ni business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Shu Ni demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Shu Ni can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Shu Ni high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Shu Ni.

Increasing wage structure of Shu Ni

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Shu Ni.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Shu Ni is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Fei Ni Mo Shu (You are the One) and the Chinese Employment Market is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Fei Ni Mo Shu (You are the One) and the Chinese Employment Market is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Shu Ni needs to make to build a sustainable competitive advantage.



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