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TRW's Information Services Division: Strategic Human Resource Management SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of TRW's Information Services Division: Strategic Human Resource Management


Looks at a change effort initiated by a human resources manager within a division of TRW. The effort utilizes a change process to try to deal with some of the division's issues around organizational effectiveness, especially that of a long-term strategy. In so doing, the situation portrays some of the fundamental hurdles in creating change.

Authors :: Michael Beer, Gregory C. Rogers

Topics :: Organizational Development

Tags :: Human resource management, Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "TRW's Information Services Division: Strategic Human Resource Management" written by Michael Beer, Gregory C. Rogers includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Trw Trw's facing as an external strategic factors. Some of the topics covered in TRW's Information Services Division: Strategic Human Resource Management case study are - Strategic Management Strategies, Human resource management, Strategic planning and Organizational Development.


Some of the macro environment factors that can be used to understand the TRW's Information Services Division: Strategic Human Resource Management casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, technology disruption, there is increasing trade war between United States & China, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of TRW's Information Services Division: Strategic Human Resource Management


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in TRW's Information Services Division: Strategic Human Resource Management case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Trw Trw's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Trw Trw's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of TRW's Information Services Division: Strategic Human Resource Management can be done for the following purposes –
1. Strategic planning using facts provided in TRW's Information Services Division: Strategic Human Resource Management case study
2. Improving business portfolio management of Trw Trw's
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Trw Trw's




Strengths TRW's Information Services Division: Strategic Human Resource Management | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Trw Trw's in TRW's Information Services Division: Strategic Human Resource Management Harvard Business Review case study are -

Sustainable margins compare to other players in Organizational Development industry

– TRW's Information Services Division: Strategic Human Resource Management firm has clearly differentiated products in the market place. This has enabled Trw Trw's to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Trw Trw's to invest into research and development (R&D) and innovation.

Superior customer experience

– The customer experience strategy of Trw Trw's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Trw Trw's has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study TRW's Information Services Division: Strategic Human Resource Management - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Trw Trw's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Trw Trw's is one of the most innovative firm in sector. Manager in TRW's Information Services Division: Strategic Human Resource Management Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Analytics focus

– Trw Trw's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Michael Beer, Gregory C. Rogers can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Trw Trw's has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Diverse revenue streams

– Trw Trw's is present in almost all the verticals within the industry. This has provided firm in TRW's Information Services Division: Strategic Human Resource Management case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Cross disciplinary teams

– Horizontal connected teams at the Trw Trw's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Trw Trw's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Trw Trw's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Trw Trw's has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in TRW's Information Services Division: Strategic Human Resource Management HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Trw Trw's

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Trw Trw's does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses TRW's Information Services Division: Strategic Human Resource Management | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of TRW's Information Services Division: Strategic Human Resource Management are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study TRW's Information Services Division: Strategic Human Resource Management, is just above the industry average. Trw Trw's needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Trw Trw's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - TRW's Information Services Division: Strategic Human Resource Management should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As TRW's Information Services Division: Strategic Human Resource Management HBR case study mentions - Trw Trw's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Trw Trw's, firm in the HBR case study TRW's Information Services Division: Strategic Human Resource Management needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the TRW's Information Services Division: Strategic Human Resource Management HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Trw Trw's has relatively successful track record of launching new products.

Capital Spending Reduction

– Even during the low interest decade, Trw Trw's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Trw Trw's is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study TRW's Information Services Division: Strategic Human Resource Management can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Trw Trw's has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the segment, Trw Trw's needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Lack of clear differentiation of Trw Trw's products

– To increase the profitability and margins on the products, Trw Trw's needs to provide more differentiated products than what it is currently offering in the marketplace.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study TRW's Information Services Division: Strategic Human Resource Management, in the dynamic environment Trw Trw's has struggled to respond to the nimble upstart competition. Trw Trw's has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities TRW's Information Services Division: Strategic Human Resource Management | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study TRW's Information Services Division: Strategic Human Resource Management are -

Learning at scale

– Online learning technologies has now opened space for Trw Trw's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Trw Trw's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Trw Trw's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Trw Trw's to increase its market reach. Trw Trw's will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Trw Trw's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Trw Trw's can use these opportunities to build new business models that can help the communities that Trw Trw's operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Trw Trw's can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Trw Trw's has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study TRW's Information Services Division: Strategic Human Resource Management - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Trw Trw's to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Trw Trw's in the consumer business. Now Trw Trw's can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Trw Trw's can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Trw Trw's has opened avenues for new revenue streams for the organization in the industry. This can help Trw Trw's to build a more holistic ecosystem as suggested in the TRW's Information Services Division: Strategic Human Resource Management case study. Trw Trw's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Trw Trw's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. TRW's Information Services Division: Strategic Human Resource Management suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Trw Trw's can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats TRW's Information Services Division: Strategic Human Resource Management External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study TRW's Information Services Division: Strategic Human Resource Management are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Trw Trw's needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Trw Trw's.

Technology acceleration in Forth Industrial Revolution

– Trw Trw's has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Trw Trw's needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Trw Trw's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Trw Trw's can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Trw Trw's business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Trw Trw's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study TRW's Information Services Division: Strategic Human Resource Management .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study TRW's Information Services Division: Strategic Human Resource Management, Trw Trw's may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Shortening product life cycle

– it is one of the major threat that Trw Trw's is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Trw Trw's needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Trw Trw's can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Trw Trw's in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Trw Trw's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of TRW's Information Services Division: Strategic Human Resource Management Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study TRW's Information Services Division: Strategic Human Resource Management needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study TRW's Information Services Division: Strategic Human Resource Management is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study TRW's Information Services Division: Strategic Human Resource Management is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of TRW's Information Services Division: Strategic Human Resource Management is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Trw Trw's needs to make to build a sustainable competitive advantage.



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