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Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video


In this video supplement to the HBS case study "Tom Kalil, Deputy Director for Technology & Innovation," case protagonist Tom Kalil discusses leading a team of policy entrepreneurs at the White House Office of Science and Technology Policy from 2008-2016.

Authors :: Linda A. Hill, Allison J. Wigen

Topics :: Organizational Development

Tags :: Government, Innovation, Leadership, Leadership development, Leading teams, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video" written by Linda A. Hill, Allison J. Wigen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Kalil Tom facing as an external strategic factors. Some of the topics covered in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video case study are - Strategic Management Strategies, Government, Innovation, Leadership, Leadership development, Leading teams, Strategy and Organizational Development.


Some of the macro environment factors that can be used to understand the Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video casestudy better are - – talent flight as more people leaving formal jobs, wage bills are increasing, central banks are concerned over increasing inflation, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, supply chains are disrupted by pandemic , increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Kalil Tom, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Kalil Tom operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video can be done for the following purposes –
1. Strategic planning using facts provided in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video case study
2. Improving business portfolio management of Kalil Tom
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Kalil Tom




Strengths Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Kalil Tom in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video Harvard Business Review case study are -

High switching costs

– The high switching costs that Kalil Tom has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

High brand equity

– Kalil Tom has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Kalil Tom to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Organizational Development industry

– Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video firm has clearly differentiated products in the market place. This has enabled Kalil Tom to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Kalil Tom to invest into research and development (R&D) and innovation.

Training and development

– Kalil Tom has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Kalil Tom is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Kalil Tom is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Kalil Tom are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Kalil Tom

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Kalil Tom does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Kalil Tom is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Kalil Tom is one of the leading recruiters in the industry. Managers in the Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Kalil Tom digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Kalil Tom has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Kalil Tom has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Kalil Tom has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Kalil Tom is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video, it seems that the employees of Kalil Tom don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Interest costs

– Compare to the competition, Kalil Tom has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Kalil Tom has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– Kalil Tom has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video HBR case study mentions - Kalil Tom takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Kalil Tom, firm in the HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video, is just above the industry average. Kalil Tom needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Capital Spending Reduction

– Even during the low interest decade, Kalil Tom has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video can leverage the sales team experience to cultivate customer relationships as Kalil Tom is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Kalil Tom needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video are -

Buying journey improvements

– Kalil Tom can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Kalil Tom can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– Kalil Tom has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Kalil Tom in the consumer business. Now Kalil Tom can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Kalil Tom to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Kalil Tom to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Kalil Tom to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Kalil Tom is facing challenges because of the dominance of functional experts in the organization. Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Kalil Tom to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Kalil Tom can use these opportunities to build new business models that can help the communities that Kalil Tom operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Kalil Tom can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Kalil Tom can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Kalil Tom can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Kalil Tom can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Kalil Tom has opened avenues for new revenue streams for the organization in the industry. This can help Kalil Tom to build a more holistic ecosystem as suggested in the Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video case study. Kalil Tom can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video, Kalil Tom may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Technology acceleration in Forth Industrial Revolution

– Kalil Tom has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Kalil Tom needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Kalil Tom needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Kalil Tom can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Kalil Tom in the Organizational Development sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Kalil Tom.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Kalil Tom can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Kalil Tom needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Kalil Tom business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Kalil Tom can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Kalil Tom with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Kalil Tom demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Q&A with Tom Kalil, Deputy Director for Technology & Innovation, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Kalil Tom needs to make to build a sustainable competitive advantage.



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